When, in 1999, journalist Kemper started following the efforts of Dean Kamen to invent a new type of transportation device, he could hardly have known the story would turn out to be at once enormous and tiny. Kamen, inventor of the Uber-hyped Segway (a two-wheeled scooter with an impressive self-balancing system), was already wealthy from earlier inventions (e.g., portable dialysis machines, drug-infusion pumps) when he set his boutique engineering firm to work on the Segway (or "Ginger"). Shrouded in secrecy from the beginning, the project quickly took on a messianic quality, with Kamen proclaiming Ginger would be the primary mode of transportation in a decade. The combination of a cool, mysterious new toy with the timing of the late years of the Internet gold rush created a venture capital feeding frenzy, with figures like Steve Jobs and Jeff Bezos clamoring to be a part of project Ginger. Kemper's rigorously fair-minded book, which gives all due credit to Kamen and his team, also records Ginger's endless d

In The E-Myth Contractor, Gerber continues to expose common business assumptions, this time applying his E-Myth Revolution specifically to contractors, the largest group of clients Michael Gerber's E-Myth Mastery Program serves. This book reveals a radical new mind-set that will free contractors from the tyranny of an unprofitable, unproductive routine. With specific tips on topics as crucial as planning, money and personnel management, The E-Myth Contractor teaches readers how to: implement the ingenious turnkey system of management - a means of creating a business prototype that reflects the business owners unique set of talents and replicating and distributing it among employees and customers recognize and manage the four forms of money - income, profit, flow and equity and harbor the power of change to expand the company. The book also provides help on a larger level, leading readers to become business visionaries by relinquishing tactical work and embracing strategic work, by letting go to gain control.

Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change. Defining such dramatic turnarounds as the abrupt drop in crime on New York's subways, or the unexpected popularity of a novel, as epidemics, Gladwell searches for catalysts that precipitate the "tipping point," or critical mass, that generates those events. What he finds, after analyzing a number of fascinating psychological studies, is that tipping points are attributable to minor alterations in the environment, such as the eradication of graffiti, and the actions of a surprisingly small number of people, who fit the profiles of personality types that he terms connectors, mavens, and salesmen. As he applies his strikingly counterintuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

Since Robert A. Esperti and Renno L. Peterson's groundbreakingbook, Loving Trust, was published in 1988, more and more peoplehave chosen Living Trusts as a probate-free alternative to wills orconventional substitutes. Now in this revised edition, Esperti andPeterson, with David K. Cahoone, have updated and expanded thiseasy-to-use guide that explains everything you need to know aboutcreating and implementing a Living Trust. This essential workbookwill help you and your advisors design a trust tailored for yourcircumstances and wishes. In this workbook you will learn: what a Living Trust is, how it works, and how it will save youmoney and your family stress during a difficult time the role of a Living Trust in the event of disability how to place various properties, such as real estate, marketaccounts, and businesses into your Living Trust charts, checklists, worksheets, and sample forms withinstructions on how to use them tips on choosing and working with a lawyer

You may love them or hate them, but there is no denying thatpoliticians, lawyers, mar-keters, and reporters are masters ofpersuasion. In 27 Powers of Persuasion, Chris St.Hilaire distillstheir knowledge into 27 tools that will empower you to persuadeanyoneof just about anything. As a message strategist for some ofthe most famous names inAmerica, Chris St. H ilaire has taughtpoliticians how to persuade voters, attorneys howto persuadejuries, and executives how to persuade CEOs.

Chet Holmes helps his clients blow away both the competitionand their own expectations. And his advice starts with one simpleconcept: focus! Instead of trying to master four thousandstrategies to improve your business, zero in on the few essentialskill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup upvirtually every part of your business by spending just an hour perweek on each impact area you want to improve—sales, marketing,management, and more.

The subtext of this media primer for businesspeople by two veterans of various TV shows is far more interesting than the actual content. Not only do the authors take it for granted that most individuals want to appear on television, but they argue that the very skills that position one for a closeup have universal application beyond electronic exposure. Learning to define yourself as a brand, clarify your message, and convince someone that your idea is worth paying attention to (or, eventually paying for) in a crisp, concise way are valuable tools whether you want to get on television, become head of your PTA, or land that dream job, they coo. They lay out a fairly unsurprising collection of lessons such as familiarizing yourself with the shows, creating something pitch-worthy before pitching and respecting the time of those in the business. Interviews with television insiders slow down what is already a tanklike velocity. Still, if one knows nothing about getting TV exposure, this book may well increase the

Richard L. Brandt is an award-winning journalist and formercorrespondent for BusinessWeek. He is the author of Inside Larryand Sergey’s Brain.Amazon’s business model is deceptively simple:make online shopping so easy and convenient that customers won’tthink twice. It can almost be summed up by the button on everypage: Buy now with one-click. Richard L. Brandt explains how Amazonhas been so successful, and he shows how much of it has to do withAmazon’s CEO, Jeff Bezos.

Traditional and gimmicky closing techniques are dead. Never bescared or reluctant to ask for the sale again and enjoy theconfidence and peace of mind in knowing you have a process thatworks. Tap into Keith Rosen's unique, permission based approach tohaving a selling conversation with your prospects that fits yourstyle of selling rather than having to 'pitch and close.' This bookgives you the edge over your competition by showing you, step bystep, how to get to "Yes" more often by aligning your sellingapproach with the prospect's preferred buying process andcommunication style without any pressure, manipulation orconfrontation. You'll also get exactly what to say in any sellingsituation as well as the dialogue that the world's greatestsalespeople use to defuse objections, ask for the sale and closethe deal. Plus, over 100 case studies, templates and *s youcan use with Keith's powerful process driven sellingapproach.Discover:. The five steps that make your salespresentations objection-proof.. A step-by-s

"Now there is a single source - this book - that gives you thestep-by-step, word-by-word instructions you need to get in front ofmore people and make more sales than ever before. Keith Rosen hasbrought together, in one book, the very best techniques for gettingmore and better appointments ever written in the field ofsales." —Brian Tracy, author, Advanced Selling Strategies

From setting goals and breaking them down into tasks to creating a manageable schedule and putting it into action, this user-friendly guide outlines proactive ways to focus on mission-critical tasks, eliminate or delegate non-priority projects, control interruptions, and avoid distractions. It is the essential guide to maximizing every manager's most valuable commodity. Key features Instructs readers how to: Set goals and focus on high-priority tasks Organise your space and save your time Use scheduling tools that really work for you Avoid distractions and control interruptions Delegate effectively Get more done in less time

An insider shows how to tailor a résumé that setsapplicants apart from a sea of candidates. Recruiting director Brad Karsh has worked withthousands of misguided job seekers. Now he’s putting his experienceinto print, with step-by-step guidelines to improve the wording,content, and format of any résumé. Knowing how employers choose candidates, the author shows how tomake a résumé stand out. Whether readers are looking to make acareer change, re-enter the workforce, find a first job, or acquirean internal position, Karsh demonstrates how to transform anyrésumé—and get results. Includes advice for: ? First jobs ? Re-entering the work force ? Applicants who have been laid off ? Career changes ? Older applicants ? And more

The housing market, like any other investment, has always had its ups and downs. But ever since it started its upswing at the beginning of this decade, the ride has become more thrilling—and more dangerous. One day, home values are skyrocketing and cheap money is up for grabs; the next day, houses linger on the market and interest rates rise alarmingly high. Home buyers and sellers are beginning to recognize that however the market moves where they live, they must be prepared to make smart housing decisions. Written by veteran real estate reporter June Fletcher, House Poor teaches you everything you need to know to weather the ups and downs of the housing market, including: How to tell whether your hometown is likely to boom or bust When to take equity out of your house How to buy as a first-time home owner or as an investor during turbulent times How to protect your home investment When and how to sell your home Today's volatile housing market could make you house poor.

At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese word 'Karoshi' means? Now you can find out. Forget endlessly surfing the web or wading through magazines. A few minutes with this book will save you an entire lunchtime looking for the answers to life's curious work-related conundrums. Where Do all The Paperclips Go? answers that and 127 other all-important questions. It has no graphs, matrices, formulas, dashboards or very long words to confuse you. Just instantly readable, memorable insights that will keep you coming back for more. And if you're too busy even to open the book, you'll be happy to learn that 'Karoshi' means 'death by overworking'.

Writing performance appraisals is one of the most difficult and time-consuming tasks managers face. Perfect Phrases for Performance Reviews simplifies the job, providing a comprehensive collection of phrases that managers can use to describe employee performance, provide directions for improvement, and more. For example: Sets priorities well" Misses important deadlines" Thorough, reliable, and accurate" All managers and HR professionals will value the book for its: Hundreds of ready-to-use phrases, organized by job skill and performance level Tips for documenting performance issues and conducting face-to-face reviews Easily adapted performance review templates covering five performance levels.

Who hasn’t been frustrated by the unnecessary stress andaggravation caused by troublesome co-workers? This hard-hitting desktop book provides all the proven techniquesand strategies to create better relationships with the people atwork who can make life miserable. Conveniently organized in an A-to-Z format for quick, easyreference, Solomon offers practical ways to turn awkward situationsto your advantage. Learn to cope with hostile, presumptuous,manipulative, or critical co-workers, and get cooperation as wellas respect from colleagues.

"A magisterial work...You can't help thinking about the economic crisis we're living through now." --The New York Times Book Review It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As yet another period of economic turmoil makes headlines today, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.

Presenting twelve breakthrough practices forbringing creativity into all human endeavors, The Art ofPossibility is the dynamic product of an extraordinary partnership.The Art of Possibility combines Benjamin Zander's experience asconductor of the Boston Philharmonic and his talent as a teacherand communicator with psychotherapist Rosamund Stone Zander'sgenius for designing innovative paradigms for personal andprofessional fulfillment. The authors' harmoniously interwovenperspectives provide a deep sense of the powerful role that thenotion of possibility can play in every aspect of life. Throughuplifting stories, parables, and personal anecdotes, the Zandersinvite us to become passionate communicators, leaders, andperformers whose lives radiate possibility into the world

In Getting to Yes , renowned educator and negotiatorRoger Fisher presented a universally applicable method foreffectively negotiating personal and professional disputes.Building on his work as director of the Harvard NegotiationProject, Fisher now teams with Harvard psychologist Daniel Shapiro,an expert on the emotional dimension of negotiation. In BeyondReason , they show readers how to use emotions to turn adisagreement—big or small, professional or personal—into anopportunity for mutual gain.

This book is all about those moments when we "know" something without knowing why. Here Malcolm Gladwell. one of the world's most original thinkers, explores the phenomenon of the "blink", showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again....

For fifteen years, Susan Ford Collins shadowed successful people from all walks of life and discovered ten skills they were using consistently but unconsciously. In this must-read guide to personal satisfaction and fulfillment, Susan outlines each skill and provides easy-to-learn methods for putting it to use. Whether readers are changing jobs or relationships, starting or managing companies or families, these ten skills will guide them to success.