Discusses how to create products/services tailored to yourcustomers' needs, recognizing and rewarding your most profitabletrophy customers, using guarantees to build customer trust, andturning first-time customers into frequent buyers. Softcover. DLC:Customer satisfaction.

This book describes and analyses the activities and proceduresthrough which the professional economist may advise on matters ofpublic policy, specifically on the performance of an economicsystem. The author shows that the decision-making component withina system may be defined in terms of optimal policies for attainingwell-specified objectives, but that the choice of rules by whichthe system is governed must remain 'outside' the system due to itsdependence upon the legislative process. He proposes a 'generatingmechanism' for arriving at public policy choices based on theinteraction between the economic system and the legislativeprocess.

Subroto Bagchi is Vice Chairman and Co-founder of MindTree Ltd.Till 2008, he was its Chief Operating Officer, a role he steppeddown from to become it Gardener. He is also Chairman of MindTree'sInnovation Council . His earlier books, The High-PerformanceEntrepreneur and Go Kiss the World were best-sellers and receivedcritical acclaim. Visit www.mindtree.com/subrotobagchi.

Rosabeth Moss Kanter on the answer to the global crisis ofbusiness and American-style capitalism. Out of the ashes of conventional business models arises a set ofcompanies using their power not only for profits and sustainablegrowth but also social good. If you think business corporations are doomed to be lumbering,bloated, and corrupt, think again. Based on an extraordinary three-year investigation, interviewingmore than 350 key people at major companies around the world,Rosabeth Moss Kanter provides encouraging and astounding evidencethat this assumption is completely outdated. The businesses thatare agile, keeping ahead of the curve in terms of market changesand customer needs, are the businesses that are also progressive,socially responsible human communities. Take IBM. When the tsunami and earthquake struck Asia, IBM didn’tjust cut a check for relief funds and call it a day. The companyused its technological expertise and skilled people to create whatgovernment and relief agencies could not: infor

The administrative professional's guide to the modernoffice. This revised and updated Third Edition provides the office workerwith practical advice on how to survive and thrive in today'sfast-paced business environment. Written by business specialists,it has detailed information on standard office practices, withspecial emphasis on electronic communications and informationtechnology. ? Produced under the sponsorship and direct supervision of IAAP,International Association of Administrative Professionals ? Provides up-to-date information on the electronic office,simplifying complex tasks and procedures ? Indispensable for office personnel at every level;self-employed workers; consultants; and entrepreneurs

在线阅读本书 Managers at all levels strive to develop effective teams while avoiding the pitfalls so common in team management. This invaluable collection of articles explores teamwork from a variety of angles, including emotional intelligence, creativity,

One of the primary objectives of today's corporate manager or director is to create value for the company's shareholders. Yet many managers and most employees still have difficulty in fully understanding the drivers of shareholder value and how their activities relate to these drivers. With numerous years of experience in the world of finance—most recently as the founder and President of Value Advisory Group, LLC—author Jack Alexander knows what it takes to build long-term value in today's competitive business environment. And now, in Performance Dashboards and Analysis for Value Creation, he wants to show you how. Straightforward and accessible, this timely resource will assist you in developing a comprehensive understanding of valuation and creating a direct link between shareholder value and critical business processes. Divided into three information-packed parts, Performance Dashboards and Analysis for Value Creation includes: Part One, Creating Context and Covering the Basics, provides a fou

A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebench

Even the actions of a single person can help to change theworld. How? Through simple acts of leadership and compassion. Openup this book, and discover the true stories of people whose actionshave caused a chain reaction at work and in their communities.Among them: A manager who gives an employee some supportive praise, and as aresult literally saves his life (page 231). A small group of bank tellers who spearhead a movement to raisemillions of dollars for breast cancer, making it the biggestfundraiser in North America, and enhancing their company’sreputation (page 213). A sales manager who gets a copy of a groundbreaking book that leadsto a transformation of the company’s operations. As a result,hundreds of millions of pounds of carpet waste avoid the landfill,and the company sparks a revolution in its industry (page 12).

Themosttrustedresourceonbecomingaleaderisnowupdatedandrevisedforanewgeneration. Thisleadershipclassiccontinuestobeabestsellerafterthreeeditionsandtwentyyearsinprint.Itisthegoldstandardforresearch-basedleadership,andthepremierresourceonbecomingaleader.Thisnewedition,withstreamlinedtext,moreinternationalandbusinessexamples,andagraphicredesign,ismorereadableandaccessiblethaneverbefore. TheLeadershipChallenge,FourthEdition,hasbeenextensivelyupdatedwiththelatestresearchandcasestudies,andoffersinspiringnewstoriesofrealpeopleachievingextraordinaryresults.Theauthors'centralthemeremainsthesameandismorerelevanttodaythanever:"LeadershipisEveryone'sBusiness."Their"fivepractices"and"tencommitments"havebeenprovenbyhundredsofthousandsofdedicated,successfulleaders.Thisedition,withalmostone-thirdnewmaterial,emphasizestheglobalcommunityandrefocusesonbusinessleaders. 《领导力（第4版）》讨论的是领导者如何激励他人自愿地在组织中做出卓越的成就；讨论的是领导者如何通过实际行动

ThisistheonlyofficialquantitativereviewfortheGMATfromthecreatorsofthetest.AnyonepreparingfortheGraduateManagementAdmissionTest[registered](GMAT)knowsit'simportanttostudywiththeexperts.WithTheOfficialGuidefortheGMATQuantitativeReview,SecondEdition,you'llgetquestions,answers,andexplanationsstraightfromthesource.TheonlyofficialquantitativereviewfortheGMATExam,thisbooktargetsyourstudyandhelpsyouimproveyourquantitativeskillsbyfocusingonyourabilitytosolveequations,interpretdata,coordinategeometry,anddetermineprobabilitywithassuranceandease.Inside,you'llfind:300actualquestionsfrompastGMATtests,including75questionsnewtothisedition;sectionsonArithmetic,Algebra,Geometry,ProblemSolving,andDataSufficiency;and,questionsorganizedinorderofdifficultytosavestudytime.TheGraduateManagementAdmissionCouncilcertifiesallcontentsoyoucantrustthatyou'regettingexpertguidanceasyoupreparefortheGMATExam.

Enterprise One to One has taken its placealongside Don Peppers and Martha Rogers's The One to OneFuture as a marketing classic on how to sell more products tofewer customers through one-to-one marketing. In this brave newworld, where microchip technology is making it possible forbusinesses to know their customers better than ever before, thereis incredible opportunity to build unbreakable customerrelationships. Peppers and Rogers explain the strategies needed to achievekiller competitive advantages in customer loyalty and unit margin.Among the things Enterprise One to One teaches are how toimprove customer retention, not just incrementally butdramatically; how to increase your share of each customer'sbusiness over time; how to protect and increase your unit margin;and how to make the transition to the Interactive Age with today'snew technologies. Enterprise One to One is the bible for successfulmarketing in today's competitive, high-tech world.

The only book that looks at the business of concert promotion.Concerts are part art, part party--and a big part business. "ThisBusiness of Concert Promotion and Touring" is the first to focus onthat all-important business aspect, from creating a show, toselling a show, to organizing the show, to staging the show.Working with venues, personnel, booking, promoting, marketing,publicity, public relations, financial management, and much moreare covered in this indispensable one-volume resource. And theideas and techniques explained here can be used for every type ofconcert promotion, including college shows, artist showcases, clubgigs, as well as major events handled by local promoters,nationwide promoters, and worldwide promoters. Concert promotersand tour managers at every level need to know "This Business ofConcert Promotion and Touring"

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced in the second part, they describe the steps organizations must take to build their own and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. 被《哈佛商业评论》誉为75年来最伟大的管理工具 卡普兰和诺顿开创性地提出了一个将成长战略转化为日常行为的管理新视角。它代表着一种全面的、可行的公司治理理论的开端。 中国组织需要实用的解决之道去应对各种重要