You have only an instant to connect with consumers. In a few heartbeats, your brand image must gain traction and begin the process of enticing and persuading your audience. Only the best images survive this process, so every advantage counts. Building Brands and Believers is designed to help you succeed in this hyper-demanding environment. It puts forward a simple but powerful idea: namely, that by understanding the subconscious workings of the mind, you can better motivate consumers. Kent Wertime, a veteran advertising and communications expert, explores the DNA of contemporary commercial images. He explains in clear, simple terms the source code of images and provides steps you can take to improve your chances for success. Read Building Brands and Believers to understand the dynamics of archetypes that: Underlie all commercial images Help in successful brand building in advertising, marketing and entertainment Work across borders and cultures to effectively enhance consumer beliefs Enab

Og Mandino This great book can be your key to success and happiness if you will only follow its powerful principles. Harvey Mackay Looking for a book with the power to jump-start your life? Look no further. Brian Tracy's Maximum Achievement is a wake-up call to the wonders within us all. It is straight to the point and straight to the heart. Denis Waitley Brian Tracy is a master of self-management skills development. In this treasure chest, he gives us an encyclopedia of inner wealth more knowledge-based, action-oriented, and relevant to today's global achiever than any other source you can tap. More than a self-help book, this is an owner's manual for high-performance winners.

本书由18位专家写就，对我国前寒武至第四纪的生物地层研究工作进行了系统总结。

A breakthrough book about talent, passion, and achievement from one of the world's leading thinkers on creativity and self-fulfillment. The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves and most inspired and achieve at their highest levels. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the Element and those that stifle that possibility. Drawing on the stories of a wide range of people, including Paul McCartney, Matt Groening, Richard Branson, Arianna Huffington, and Bart Conner, he shows that age and occupation are no barrier and that this is the essential strategy for transform ing education, business, and communities in the twenty-first century.

Plafker, a Beijing correspondent for The Economist, maintains the same restrained, reasonable tone as his employer magazine in this refreshingly informed guide to navigating the business landscape of the world's most populous nation. Behind the gleaming new airports, Gucci boutiques and teeming modern cities, Plafker argues, lie a host of (sometimes expected, sometimes not) pitfalls: frequent power outages, endemic corruption, lawless roads and severe pollution. Plafker also helpfully debunks common myths about China (spoken Chinese isn't all that difficult to learn; businesswomen may find gender is less of an issue than the fact that they're foreign), drops plenty of statistics and figures (in 2005, China imported goods worth $101 billion more than it exported) and rounds out each chapter with a bulleted list of key points. Written in accessible prose, Plafker's book is a great starting point for those thinking about setting up shop in China. Plafker, an 18-year veteran correspondent living in Beijing

This hands-on, concise guide gives you 24 proven techniques for communicating clearly and managing conflicts. It features guidelines for everything from sharing information and gathering input from employees to handling disagreements to conducting results-driven meetings and presentations.

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

Getting Organized at Work shows busy professionals how to get two more hours of productivity out of each day. It provides 24 lessons to master working on the right task at the right time and to put an end to procrastination. 作者简介： KEN ZEIGLER is a veteran trainer, consultant, and speaker on time manage- ment and productivity.

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks. In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people? Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated p

Successful management and leadership has never been a greater challenge. Time is stretched, your people are highly motivated but can be highly demanding and business is competitive. Whether you are a first-time manager or experienced leader, straightforward, practical advice on best practice can be hard to find. John Adair's 100 Greatest Ideas for Leadership and Management will help you find the answers and inspiration you need. The book provides accessible advice from one of the world's best-known and most sought after authorities on leadership and management - advice you can put into practice immediately. 作者简介： John Adair is internationally recognized as a leadership and management guru and has twice been named as one of 40 people worldwide who have contributed most to the development of management thought and practice. He is the author of more than 30 books and numerous articles on history, leadership and management development and over two million people world-wide have participated in the

The high-profile accounting scandals of recent years have madeone thing clear: You can't know too much about the company forwhich you work. What are the numbers? Where do you find them? Howdo they affect you and your staff? This fully revised and updated third edition of The McGraw-Hill36-Hour Course: Finance for Nonfinancial Managers provides a firmgrasp on what all the numbers really mean. Designed to let youlearn at your own pace, it walks you through: The essential concepts of finance, so you can ask intelligentquestions and understand the answers Vital statements and reports, with sections on pro formafinancial statements and expensing of stock options The auditing process--what is measured, how it's measured, andhow you can help ensure accuracy and completeness With chapter-ending quizzes and an online final exam, TheMcGraw-Hill 36- Hour Course: Finance for Nonfinancial Managers serves as avirtual professor, providing the curriculum you need to crunch thenumber

The 50th title in the HBR paperback series highlights what every company must know to successfully enter and compete in the world’s fastest-growing economy The potential opportunity in China is huge: it is home to a quarter of the world’s population, domestic consumer spending in China is growing by up to 10% a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China’s current stage of development and develop strategies for effectively competing in this environment.

The path to your professional success starts with a criticallook in the mirror. If you read nothing else on managing yourself,read these 10 articles. We've combed through hundreds of HarvardBusiness Review articles to select the most important ones to helpyou maximize yourself. HBR's 10 Must Reads on Managing Yourself willinspire you to: - Stay engaged throughout your 50+-year worklife - Tap into your deepest values - Solicit candid feedback - Replenish physical and mental energy - Balance work, home, community, and self - Spread positive energy throughout yourorganization - Rebound from tough times - Decrease distractibility and frenzy - Delegate and develop employees' initiative

Are the people who report to you giving you their best? Is each individual on your team performing to his or her fullest potential? For more than thirty years, renowned business consultant and bestselling author Ken Blanchard and legendary NFL coach Don Shula have motivated teams to peak performances. In their classic, authoritative work on coaching, Everyone's a Coach, they distilled their rich collective experience down to its key elements and shared their secrets for inspiring others to greatness. Now, by popular demand, Blanchard and Shula have created The Little Book of Coaching, capturing the essence of their classic in this indispensable motivational gem--a gift to their readers and fans. At the heart of this book is a simple acronym that describes the qualities of an effective leader: Conviction-driven--Never compromise your beliefs Overlearning--Practice until it's perfect Audible-ready--Know when to change Consistency--Respond predictably to performance

Microfinancing is considered one of the most effective strategies in the fight against global poverty. And now, in Small Loans, Big Changes, author Alex Counts reveals how Nobel Prize Winner Muhammad Yunus revolutionized global antipoverty efforts through the development of this approach. This book presents compelling stories of women benefiting from Yunus’s microcredit in rural Bangladesh and urban Chicago, and recounts the experiences of different borrowers in each country, interspersing them with stories of Yunus, his colleagues, and their counterparts in Chicago.

In 1996, young cycling phenom Armstrong discovered he had testicular cancer. In 1999, he won the Tour de France. Now he's a grateful husband, a new fatherAand a memoirist: with pluck, humility and verve, this volume covers his early life, his rise through the endurance sport world and his medical difficulties. Cancer "was like being run off the road by a truck, and I've got the scars to prove it," Armstrong declares. Earlier scars, he explains, came from a stepfather he casts as unworthy; early rewards, from his hardworking mother and from the triathlons and national bike races Armstrong won as a Texas teen. "The real racing action was over in Europe": after covering that, Armstrong and Jenkins (Men Will Be Boys, with Pat Summit, etc.) ascend to the scarier challenges of diagnoses and surgeries. As he gets worse, then better, Armstrong describes the affections of his racing friends and of the professionals who cared for him. Armstrong is honest and delightful on his relationship to wife Kristin (Kik), and goe

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies — McKinsey, American Express, RJR Nabisco — Gerstner's insights into management and leadership are applicable to any business, at any level.Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. 作者简介： Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its

"Genetics For Dummies," 2nd Edition serves as a perfect coursesupplement for students pursuing degrees in the sciences. With 25percent new and revised material, "Genetics For Dummies," 2ndEdition includes coverage of recent discoveries in the field ofgenetics and provides science lovers of all skill levels witheasy-to-follow and easy-to-understand information about thisincreasingly advanced field. It includes new information on: basicgenetics genetic mutations, diseases, and evolution gene therapyand other new--and controversial--medicines the exploration ofethical issues as they pertain to the study of genetics the futureof genetic science results and applications of scientificdiscoveries such as stem cell research, cloning, moleculargenetics, behavioral genetics, bioarcheology, and geneticengineering and more

Built to Last, the defining management study of the nineties,showed how great companies triumph over time and how long-termsustained performance can be engineered into the DNA of anenterprise from the verybeginning. But what about the company that is not born with great DNA? Howcan good companies, mediocre companies, even bad companies achieveenduring greatness?

By exploring measures that have transformed businesses, DavidParmenter has developed a methodology that is breathtaking in itssimplicity and yet profound in its impact. Now in an updated andexpanded Second Edition, Key Performance Indicators is a proactiveguide representing a significant shift in the way KPIs aredeveloped and used, with an abundance of implementation tools,including: The four foundation stones that lead the development and use ofKPIs A 12-step model for developing and using KPIs withguidelines A KPI resource kit including worksheets, workshop programs, andquestionnaires A new and pragmatic approach to finding critical successfactors Over 300 performance measures Implementation variations for small to medium enterprises andnot-for-profit organizations New implementation short cuts How to brainstorm performance measures Templates for reporting performance measures A resource kit for a consultant who is acting as a coach /facilit

A detailed look at how Warren Buffett really invests In thisengaging new book, author Prem Jain extracts Warren Buffett'swisdom from his writings, Berkshire Hathaway financial statements,and his letters to shareholders and partners in his partnershipfirms-thousands of pages written over the last fifty years. Jainuncovers the key elements of Buffett's approach that every investorshould be aware of. With "Buffett Beyond Value," you'll learn that,contrary to popular belief, Warren Buffett is not a pure valueinvestor, but a unique thinker who combines the principles of bothvalue and growth investing strategies. You'll also discover whyunderstanding CEOs is more important than studying financialmetrics; and why you need an appropriate psychological temperamentto be a successful investor. Reveals Buffett's multifacetedinvestment principles Discusses how Buffett thinks differently fromothers about portfolio diversification, market efficiency, andcorporate governance Highlights how you can build a diverse andp

The motivations behind today's most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give, people who take, people who match, and people who fake. Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not only personally but for their clients and companies) don't take or match. They give. (Although they're not necessarily philanthropic.) GIVE AND TAKE presents the fascinating secrets to givers' success. The results are unequivocal: givers gain big. Jack Welch, Richard Branson, Jon Huntsman Sr. - all of them are givers. In a world in which so many takers such as Bernard Madoff and Raj Rajaratnam have ruined lives and reputations, this book will reassure readers that the real power lies in becoming a giver. Since the vast majority of people aren't born givers, Grant not only presents the case for why givers win, he also offers their hidden strategies for winning.

We live in an age of unprecedented opportunity: with ambition,drive, and talent, you can rise to the top of your chosenprofession regardless of where you started out. But with opportunity comes responsibility. Companies today aren'tmanaging their knowledge workers' careers. Instead, you must beyour own chief executive officer. That means it's up to you tocarve out your place in the world and know when to change course.And it's up to you to keep yourself engaged and productive during acareer that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. Thekeys: Cultivate a deep understanding of yourself by identifyingyour most valuable strengths and most dangerous weaknesses.Articulate how you learn and work with others and what your mostdeeply held values are. Describe the type of work environment whereyou can make the greatest contribution. Only when you operate with a combination of your strengths andself-knowledge can you achieve true and lasting excellence