Searching for ways to save time and money?Look no further than Streetwise Sales Letters.With 2500 ready-to-use letters written by business professionals,this book will allow you to customize a pre-written letter for any situation. From formal correspondence to simple postacards,you will have all the sample correspondence you need right at you fingertips.All the examples are categorized for quick reference, so you can just pick you letter and go!

People are the heart and soul of any business.In order for your business to truly succeed,it's vital that you manage them effectively.Managing People will show you just how easy this process can be!Whether you're looking for ways to deal with problem employees or strategies to keep the whole team happy,Managing People is the key.Everything you need to know is here!

美国获诺贝尔经济奖的人，现代经济学之父萨缪尔森的《经济学》是一本学习经济学的经典。 首版至今逾50年，总销量达数，被译成数十种文字，其思想影响了几代人。 本书具有丰富的课后辅导材料，重视核心分析与现实政策，适合于教学。 本书是２００５年的*版。 为便于读者阅读，本书专门附有中英文对照术语表。 为采用本书作为教材的任课教师提供教辅材料。 作者简介 Paul A.Samuelson，世界知名学者，美国获诺贝尔经济学奖的人。20世纪现代主流经济学集大成者，现代经济学之父，因提出统一的经济活动理论而被称为经济学领域中的爱因斯坦。 William D.Nordhaus，耶鲁大学经济学教授，美国著名经济学家。卡特总统经济学顾问团成员，《纽约时代》等著名期刊撰稿人。研究领域广泛，涉及环境、能源、技术变革、经济增长

The classic text on the medical aspects of medical microbiology! This comprehensive and authoritative text covers the basic and clinical aspects of microbiology. Thoroughly updated and revised, this edition continues to focus on the microbiology concepts that are essential to the diagnosis of clinical infections. Features review questions in USMLE format at the end of each chapter as well as a clinical correlations chapter that offers case studies focusing on the differential diagnosis and management of microbial infections.

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: "Building Brands Without Mass Media" by Erich Joachimsthaler and David A. Aaker, "Brands vs. Private Labels: Fighting to Win" by John A. Quelch and David Harding, "How Do You Grow a Premium Brand?" by Regina Fazio Maruca, "Should You Take Your Brand to Where the Action Is?" by David A. Aaker, "Extend Profits, Not Product Lines" by John A. Quelch and David Kenny, "The Logic of Product-Line Extensions" Perspectives from the Editors, "Can This Brand Be Saved," by Regina Fazio Maruca, "Your Brand's Best Strategy" by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas

A quick introduction on how to use Lean Six Sigma to improve your workplace, meet your goals, and better serve your customers. Lean Six Sigma combines the two most important improvement trends of our time: making work better (using Six Sigma) and making work faster (using Lean principles). In this plain-English guide, you’ll discover how this remarkable quality improvement method can give you the tools to identify and eliminate waste and quality problems in your own work area. Packed with diagrams, cartoons, and real-life examples, What is Lean Six Sigma? reveals the “four keys” of Lean Six Sigma and how they apply to your own job: Delight your customers with speed and quality Improve your processes Work together for maximum gain Base decisions on data and facts You’ll see the big picture of what your company hopes to gain with Lean Six Sigma, how it may affect your work area, and what it can mean to you personally.

What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.

Buying and selling on any of the many international eBay sites opens up a huge range of possibilities for American users. The globalization of eBay—with 28 sites worldwide—offers vast new markets for American merchandise overseas, as well as the opportunity to buy items globally with the aim of selling them profitably in the U.S. But along with these opportunities come new questions: Do you need a license to buy and sell internationally? How do you set prices, handle cultural differences, and arrange shipping? And how do you determine which markets are most likely to benefit you? eBay Global the Smart Way shows readers how they can operate safely and profitably, offering in-depth and accessible information, and step-by-step instructions on topics including: Marketing to customers in foreign countries Ensuring quality Using customs brokers Making payments to foreign vendors Finding economical shipping Avoiding credit card fraud Avoiding product taxes

Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experience plus in-depth examinations of real-world start-up successes and failures to detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrepreneurs master the planning and growth issues required to make any new business a success. 本书从教你如何撰写清晰、具有说服力的运营计划书开始，一步步地讲述如何评估并获得资金协助，如何利用有效的定价策略、定位和目标管理方法来赢得业绩，获得盈利，从而让你通晓成功创业者的各项战略、战术。

Leaning Into Six Sigma shows managers how to combine today's two most popular continuous improvement methodologies-- Lean Enterprise and Six Sigma--for dramatically improved quality and cycle times. This concise and fast-paced "business novel" tells the story of how one skeptical company gradually came to understand and implement a Lean Six Sigma initiative--improving quality at all levels of the organization. This engaging story will help employees and managers understand basic quality concepts from Design of Experiments (DOE) to Analysis of Variance (ANOVA), while learning how to: Implement work cells and preventive maintenance； Get rid of excess inventory； Speed up processes.

A groundbreaking guide to mastering the most important leadership skills~Great Communication Secrets of Great Leaders gives anyone from managers to executives an unparalleled opportunity to do just that. John Baldoni explores the communication styles of many of the world's most influential leaders and extracts powerful lessons that leaders of all stripes can use to improve their communication skills and overall leadership effectiveness. Drawing upon his years of experience as a top leadership consultant, visionary and coach, Baldoni:~~Reveals the communications secrets of Jack Welch, Rudy Giuliani, Colin Powell, Peter Drucker, Winston Churchill, Steve Jobs, Katharine Graham, and many other influential leaders~Distills the proven communication techniques of today's greatest leaders into core strategies and step-by-step solutions~Develops guidelines for making the most of computer-aided presentations, videoconferencing, and other new technologies~

Assessing the value of your business can be a confusing and complicated task.However,it is an essential part of the process when evaluating assets in settlements and bequests ,determinting taxes,and buying or selling a business.With many baby boomers looking to sell or bequeath their small businesses at retirement,and the IRS auditing small bussiness more aggressively,accurate valuation of a business has never been more critical.Streetwise Business Valuation shows you how to analyze key financial statements involved in the valuation process,compare valuation methods,and identify which valuation approach is best for your business.

Take it from hundreds of executive recruiters:Hard work and a great resume are nothing without Leadership Presence--charisma,passion,strategic ghinking,cultural fit,and skillful presen-tation of all your intangible assets.This essential resource for anyone who wants to go straight to the top reveals:How executive recruiters assess Leadership Presence,How to assess your own Leadership Presence,How to look,speak,and think like a top executive,How to display your passion to lead. Using profiles of top executives and interviews with executive recruiters,as well as a Leadership Presence Quiz,recruiting expert Sharon Voros offers you the key to the executive suite.

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. From the seminal article "Leading Change" by John Kotter to Paul Strebel on why employees so often resist change, Harvard Business Review on Change is the most comprehensive resource available for embracing corporate change--and using it to your company's greatest advantage. Articles include: Leading Change: Why Transformation Efforts Fail by John P. Kotter; Building Your Company's Vision by James C. Collins and Jerry I. Porras; Managing Change: The Art of Balancing by Jeanie Daniel Duck; The Reinvention Roller Coaster: Risking the Present for a Powerful Future by Tracy Goss, Richard T. Pascale, and Anthony G. Athos; Changing the Mind of the Corporation by Roger Martin;

The Harvard Business Review Paperback Series brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for forward-thinking businesspeople worldwide. Corporate governance can raise many difficult leadership, strategy, and policy questions within an organization. Harvard Business Review on Corporate Governance is an essential reference, focusing on both policy and strategic challenges, for senior managers working with boards or dealing with governance issues. 《哈佛商业评论》精粹译丛简介 《哈佛商业评论》（HBR）是哈佛商学院的标志性杂志，创刊于1922年，距今已有78年的历史。作为管理理论与实践方面的权威期刊之一，《哈佛商业评论》是一个全球性的高屋管理论坛。来自世界各地的*企业家和管理学家们，在这里

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The eight articles in Harvard Business Review on Knowledge Management highlight the leading-edge thinking and practical applications that are defining the field of knowledge management. Includes Peter Drucker's prophetic "The Coming of the New Organization" and Ikujiro Nonaka's "Knowledge-Creating Company." 无论是智力密集型行业，还是资本密集型行业，知识的创造、传播、共享和利用，都是企业保持持续竞争优势的关键。《哈佛商业评论》首先发展了知识管理的重要性，并且从不同角度对知识管理问题做了深入的探讨，本书充满智慧的创见，代表了国际上知识管理研究的水平，

Leadership continues to be one of the most written-about and most trained-for qualities in business today. And no figure so fully embodies the leadership qualities managers hope to cultivate in their professional and personal lives as the late Vince Lombardi, the greatest NFL coach of all time.~The exalted place Lombardi holds in American culture has never been clearer than it is today, as evidenced by the enormous success of the 1999 bestseller, When Pride Still Mattered, as well as the vast popularity of the coach's son, Vince Lombardi, Jr., America's most sought-after motivational speaker.~In What It Takes to Be #1, Vince Lombardi, Jr. explores his father's leadership philosophy, and extracts powerful lessons about what it takes to be an effective leader. Taking as his jumping-off point his father's legendary 1970 speech on the supreme importance of self-knowledge, character, and integrity, Lombardi, Jr. examines each of those qualities and offers guidelines on cultivating and applying them at work and in

If management is an art, then surely Jack Welch has proved himself a master painter." - BusinessWeek~~Boardroom legend Jack Welch is widely regarded as one of the most effective CEOs in business history. Welch s groundbreaking programsùincluding Six Sigma and Work-Outùalong with his numerous strategies on business leadership have helped transform GE into the global benchmark for maximized productivity and labor efficiency.~~Now, The GE Way Fieldbook explains how you can implement the same programs that helped turn GE into a $100 billion juggernaut. Drawing from his unprecedented access to GE s top-level corridors of powerùincluding a never-before-published full-length interview with Jack Welchùveteran business author Robert Slater packs innovative strategies, easy-to-use diagnostic exercises, detailed questionnaires, and more into the most hands-on, applications-oriented book ever written on General Electric. Only in The GE Way Fieldbook will you find:~~*"The Boca Raton Speeches"ùNever-before-seen excerp

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This collection will help managers and human resource professionals weigh the pros and cons of different compensation plans and provide a framework for thinking about this important aspect of the war for talent. The articles discuss a variety of compensation-related issues such as: making salaries public, stock options, executive compensation, and incentive plans.

The Harvard Business Review Paperback Series brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for forward-thinking businesspeople worldwide. With concern for environmental issues growing, defining the controversial relationship between business and the environment has become even more essential. Harvard Business Review on Business and the Environment brings together the latest management thinking on the role of the environment in business, and offers a general management perspective that will help outline the critical environmental issues your organization may face. 随着对不断增长的环境问题的关注，明确企业与环境间有争议的关系也变得越来越必要。本书为企业面对的环境问题提供了全新的视角和*的管理理念。本书主要内容 ●自然

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.

Get what you want at work the first time and every time~Being a business professional is all about managing, motivating, and leading, or, in other words, getting people to do what you want. And, far and away, the most important tool for accomplishing this objective is language.~Written by an internationally recognized expert on business communications, this book offers managers deep insights into the power of language and how to wield it effectively in any organization.~Loretta Malandro arms readers with more than 200 power words and phrases designed to help readers become better managers, leaders, and coaches. She also reveals communication secrets such as emotional triggers, victim versus ownership language, escape phrases, as well as language for "softening the edges," reframing, accountability, and recovering from communication gaffes.~Malandro also provides:~~Invaluable insights into the emotional power of words~Priceless techniques to connect with and move an audience~Tips on recognizing "killer words"

Outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook. Focuses on the changing relationship between suppliers, customers, and competitors in a globalized market. 这本论文集从几个具有战略意义的视角对价值链这一论题进行了探讨。针对将价值链的转换和战略前景相结合的问题，对关键思想进行了概述，并提出了指导原则。