One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.
In this updated paperback edition of a "rich, readable, andauthoritative" Fortune) book, Wall Street Journal reporterPetzinger tells the dramatic story of how a dozen men, includingRobert Crandall of American Airlines, Frank Borman of Eastern, andRichard Ferris of United, battled for control of the world'sairlines Radio drive-time pubilcity.
The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.
"Fear of snakes makes sense.After all,snakes bite! On the other hand,fear of public speaking is worth overcoming.This book is an excellent place to start." ——Seth Godin,bestselling author of Purple Cow and Free Prize Inside "Your ability to speak confidently on your feet will impress more people and open more doors than you can imagine.The Confident Speaker shows you how." ——Brian Tracy,bestselling author of The Psychology of Selling "Eureka! This book is exactly what every beginning speaker needs." ——Dottie Walters,CSP,bestselling author of Speak and Grow Rich "When we speak in public,we convey our knowledge,our interest in others,and our value.Now,thanks to Monarth and Kase,their book The Confident Speaker opens that door to successful public speaking." ——Susan RoAne,bestselling author of How To Work A Room "Speaking before a group stresses many otherwise capable people,and as a result their anxiety cripples their caree
From Publishers Weekly Rather than write a book strictly about the rise of Google as abusiness, technology journalist Battelle targets his research onthe concept of Internet search, beginning the book with adiscussion of an abstract idea he terms the "Database ofIntentions," defined as the sum total of all queries that pour intosearch engines daily, revealing the intricacies and idiosyncrasiesof our culture. Though most of the book is devoted to the searchengine giant (which Battelle reports corners 51 percent of thesearch engine market), the author also includes chapters on"Search, Before Google" and the "Who, What, Where, Why, When. AndHow (much)" of search. Battelle is at his best when describing thecreation of Google, especially through the yin-yang personalitiesof its founders, Larry Page and Sergey Brin, and in describing thecompany's culture. Though Battelle's de*ions of Internetsearch technology can get too technical for readers without acomputer science background, the book is a deeply r
In The Secret Handshake , top corporate consultant andUSC management professor Kathleen Reardon explores and reveals thehidden rules on the ins and outs of corporate politics that youwon’t find outlined in any employee handbook. Based on hundreds of candid interviews with executives at Fortune500 companies who have achieved their goals and joined the innercircle, The Secret Handshake lays bare the unstatedconventions that govern and shape corporate hierarchies. Takingreaders inside boardrooms to learn firsthand how the topdecision-makers view and assess the employees under them, it offersinvaluable advice on such career-building tactics and skills asgetting noticed, networking, persuading others, knowing whichbattles to fight, and mastering the art of the quid pro quo. Forall those who aspire to be part of the decision-making body oftheir organization, The Secret Handshake is the ultimateintelligence report on whom to trust and whom to watch out for, howto manage the inevitable conflicts t
Why should I do business with you… and not yourcompetitor? Whether you are a retailer,manufacturer, distributor, or service provider – if you cannotanswer this question, you are surely losing customers, clients andmarket share. This eye-opening book reveals how identifying yourcompetitive advantages (and trumpeting them to the marketplace) isthe most surefire way to close deals, retain clients, and staymiles ahead of the competition. The five fatal flaws of most companies: ? They don’t have a competitive advantage but think they do ? They have a competitive advantage but don’t know what it is—sothey lower prices instead ? They know what their competitive advantage is but neglect to tellclients about it ? They mistake “strengths” for competitive advantages ? They don’t concentrate on competitive advantages when makingstrategic and operational decisions The good news is that you can overcome these costly mistakes– by identifying your competitive advantages and creating new ones.Consult
Management, as Allen reminds us, is a very serious subject.Unfortunately, though, his presentation of substantiveissues-business purpose, managerial skills, motivation-is tenuousand underdeveloped; and his coverage of organizational theory isanemic, even when addressing the pivotal ideas of Peter Drucker,Theodore Levitt and Douglas MacGregor. Allen, a managementconsultant, selects A.A. Milne's classic characters to probemanagerial functions in "an unfamiliar context, which will allow usto think about them in a new way." But his "new way" fails toinspire. 75,000 first printing; Fortune Book Club and QPBselections; published simultaneously on Penguin-HighbridgeAudio. Copyright 1994 Reed Business Information, Inc. --This textrefers to an out of print or unavailable edition of thistitle.
We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own
The author of the national bestseller Making aDifference presents the indispensable characteristics everytwenty-first century leader needs. In A New Breed of Leader , Dr. Sheila MurrayBethel-global leadership expert, bestselling author, andaward-winning speaker-will show readers how to develop theessential qualities needed to become an effective leader: ? Competence-building purpose ? Accountability-fostering trust ? Openness-generating integrity ? Humility-inspiring authenticity ? Language-connecting relationships ? Values-forging community ? Perspective-establishing balance ? Power-mastering influence Filled with stories about and interviews with successful leaderssuch as golf legend Arnold Palmer; Andrea Young, CEO AvonCorporation; Howard Schultz, CEO Starbucks; and David Neeleman, CEOJetBlue; this book offers valuable insights and teaches readers howto take advantage of the immediately usable action steps.
Most business books give you the same old advice: Write abusiness plan, study the competition, seek investors, yadda yadda.If you're looking for a book like that, put this one back on theshelf. Rework shows you a better, faster, easier way to succeed inbusiness. Read it and you'll know why plans are actually harmful,why you don't need outside investors, and why you're better offignoring the competition. The truth is, you need less than youthink. You don't need to be a workaholic. You don't need to staffup. You don't need to waste time on paperwork or meetings. Youdon't even need an office. Those are all just excuses. What you really need to do is stop talking and start working.This book shows you the way. You'll learn how to be moreproductive, how to get exposure without breaking the bank, and tonsmore counterintuitive ideas that will inspire and provokeyou. With its straightforward language and easy-is-better approach,Rework is the perfect playbook for anyone who’s ever dreamed ofd
An innovative business book positioning ethical practice asthe cornerstone of success “Business ethics? Isn’t that an oxymoron?” As a lecturer inethics, communication, and leadership at MIT’s Sloan School ofManagement and a moderator of the Aspen Executive Seminar, LeighHafrey has heard time and again that ethics and business don’t mix.In The Story of Success: Five Steps to Mastering Ethics inBusiness, Hafrey draws on fifteen years of conversations withbusinesspeople at all stages of their careers, from MBA to Chairmanof the Board, to articulate five steps that generate ethicalpractice: 1. Speak Up, Speak Out: define your managerial style 2. See the Big Picture: recognize the forces that affect yourpractice 3. Break the Rules, Make the Rules, Absorb the Costs: drivechange, and know it 4. Tell Good Stories: find stories that bring out the best inyour people and yourself 5. Test for Truth: distinguish fact from fantasy in yourstory-telling Hafrey illust
How anyone can be more effective with less effort by learninghow to identify and leverage the 80/20 principle--the well-known,unpublicized secret that 80 percent of all our results in businessand in life stem from a mere 20 percent of our efforts. The 80/20 principle is one of the great secrets of highlyeffective people and organizations. Did you know, for example, that 20 percent of customers accountfor 80 percent of revenues? That 20 percent of our time accountsfor 80 percent of the work we accomplish? The 80/20 Principle showshow we can achieve much more with much less effort, time, andresources, simply by identifying and focusing our efforts on the 20percent that really counts. Although the 80/20 principle has longinfluenced today's business world, author Richard Koch reveals howthe principle works and shows how we can use it in a systematic andpractical way to vastly increase our effectiveness, and improve ourcareers and our companies. The unspoken corollary to the 80/20 princip
Written for anyone who suffers from "time famine," thisessential handbook provides simple, effective methods forsuccessfully taking control of one's hours--and one's life. Smithshows how, by managing time better, anyone can lead a happier, moreconfident and fulfilled life.
Whether you work out for fun, fitness, or serious competition, you'll find words within this book to take your game to a higher level.
Reading this book will make you less sure of yourself—andthat’s a good thing. In The Invisible Gorilla, Christopher Chabrisand Daniel Simons, creators of one of psychology’s most famousexperiments, use remarkable stories and counterintuitive scientificfindings to demonstrate an important truth: Our minds don’t workthe way we think they do. We think we see ourselves and the worldas they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers withtheir own findings on attention, perception, memory, and reasoningto reveal how faulty intuitions often get us into trouble. In theprocess, they explain: ? Why a company would spend billions to launch a product that itsown analysts know will fail ? How a police officer could run right past a brutal assaultwithout seeing it ? Why award-winning movies are full of editing mistakes ? What criminals have in common with chess masters ? Why measles and other c
Referring to his first book, It's Not How Good You Are, It'sHow Good You Want to Be, Arden describes himself as "author ofworld's bestselling book," ably demonstrating one nugget of wisdomto be found in his latest: "Great people have great egos; maybethat's what makes them great." Otherwise, the book suggests thatArden is less a great person (or a great author) than a greatformer creative director at advertising powerhouse Saatchi andSaatchi. In the restrictive, often repetitive genre of managementby aphorism, Arden is an original: master of the snappy maxim andeye-catching graphic, Arden advocates unconventional thinking,skipping college, taking risks, being outrageous and failingdramatically. Missing is a page in this book emblazoned "Take myadvice with a grain of salt," or "Triumph for an advertisingcopywriter may be disaster for an accountant." Nevertheless, Mr.Arden's books are a pleasure to peruse. His writing is spare,clever, brisk and pointed. Illustrations are clean and witty. Thinkyou whateve
Why do many people and companies crumble in the face ofdifficulty, while others use adversity to bounce back evenstronger? Here from New York Times bestselling author KeithMcFarland is a leadership fable for those wary of fables, a storythat rejects pat, heard-it-before advice and shows–in a startlinglyfresh way–how to use challenges to make both yourself and yourorganization stronger. Mike Maloney, division manager for Boston-area tech firm CRX,returns from a business trip late one night feeling demoralized.His unit is about to lose its biggest customer and its mostvaluable employee. Mike wonders how much longer he and his staffcan keep up their relentless work schedule and meet uppermanagement’s new request for cost cuts. Something has to give.Hoping to blow off steam, he heads to a gym, where he runs intoJoe, a former army Ranger. After listening to Mike vent about the cards he’s been dealt, theex-soldier says, "Sounds like your company is ready to bounce."Mike looks confused, so Joe begins tu
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Martdominate rural and suburban areas but falter in large cities? Whydid Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (thequality of a consumer’s experience) and convenience (the ease ofgetting and paying for a product). In Trade-Off, Kevin Maney showshow these conflicting forces determine the success, or failure, ofnew products and services in the marketplace. He shows that almostevery decision we make as consumers involves a trade-off betweenfidelity and convenience–between the products we love and theproducts we need. Rock stars sell out concerts because theexperience is high in fidelity-–it can’t be replicated in any otherway, and because of that, we are willing to suffer inconveniencefor the experience. In contrast, a downloaded MP3 of a song is lowin fidelity, but consumers buy music online because it
Most managers know that revitalization in their companies mustoccur from the ground up. But how to get that message to employeeswithout applying the kind of pressure that makes them even lessproductive? The answer is empowerment. In this motivating book, youwill find specific strategies designed to help you encourageresponsibility, acknowledgment, and creativity so that employeesfeel they "own" their jobs. It's all here, in an accessible guidefor the successful managers of tomorrow.
The administrative professional's guide to the modernoffice. This revised and updated Third Edition provides the office workerwith practical advice on how to survive and thrive in today'sfast-paced business environment. Written by business specialists,it has detailed information on standard office practices, withspecial emphasis on electronic communications and informationtechnology. ? Produced under the sponsorship and direct supervision of IAAP,International Association of Administrative Professionals ? Provides up-to-date information on the electronic office,simplifying complex tasks and procedures ? Indispensable for office personnel at every level;self-employed workers; consultants; and entrepreneurs
From experts at McKinsey Company's world-renowned growthpractice comes a highly practical, field-tested approach toinitiating and sustaining growth in companies of all sizes. .Growth unleashes benefits beyond the economic. It revitalizesorganizations and invigorates the people in them, creating energy,a sense of purpose, and the glow of being on a winning team. Likethe alchemy of old, it seeks to transform the everyday into theexalted by means that seem little short of magical. Yet growth isoften elusive, achieved at unacceptable costs, or managed in fitsand starts. Based on over three years of research and applicationat high-performing companies around the world, The Alchemy ofGrowth is a comprehensive, practical approach to initiating,achieving, and sustaining profitable growthtoday and tomorrow. Asthe book shows, the secret is to manage business opportunitiesacross three time horizons at once: extending and defending corebusinesses, building new businesses, and seeding options for thefuture. The Alchemy
You've looked at dozens of books that promise to help you geta job. This book is different. This book is written by an executivewhose business is teaching managers how to interview jobcandidates. He knows what they're looking for--and how you cansuccessfully prepare for landing that job you really want. Through interactive and easy-to-follow exercises, Landing the JobYou Want equips you to make your next job interview one of the mostpositive experiences of your life. Whether you're a recent collegegrad searching for a first job, a corporate veteran looking forthat big promotion, an at-home mom starting a new career, or anexperienced worker looking to move in a totally new direction, youwill walk into interviews prepared and confident because you knowhow to: Identify the skills most important for a job decide whether a jobis right for you present your skills with maximum impact respond todifficult questions perform well in simulations and tests handle anill-prepared interviewer close an inte
