Cathie Black is the wise, funny mentor that every woman dreamsof having. She was a pioneer in advertising sales at a time whenwomen didn’t sell; served as president and publisher of thefledgling USA Today ; and, in her current position as thepresident of Hearst Magazines, persuaded Oprah to launch amagazine. In 2006 she was named one of Fortune’s “50 Most PowerfulWomen in American Business” for the seventh consecutive year. Now,in the exuberant, down-to-earth voice that is her trademark, Cathieexplains how she achieved “the 360° life”—a blend of professionalaccomplishment and personal contentment—and how any woman can seizeopportunity in the workplace. No matter where you are in your career, Basic Black offersinvaluable lessons that will help you land the job, promotion, orproject you’re vying for. At the core of the book are Cathie’scandid, personal stories. She walks us through her decision to riskdropping a huge ad agency that handled the USA Today campaign in favor of a small bo

An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

From the author of the acclaimed book Fierce Conversationscomes the antidote to some of the most wrongheaded practices ofbusiness today. ? “Provide anonymous feedback.” ? “Hire smart people.” ? “Hold people accountable.” These are all sound, business practices, right? Not so fast, saysleadership visionary and bestselling author Susan Scott. In fact,these mantras — despite being long-accepted and adopted by businessleaders everywhere — are completely wrongheaded. Worse, they arecosting companies billions of dollars, driving away valuableemployees and profitable customers, limiting performance, andstalling careers. Yet they are so deeply ingrained inorganizational cultures that no one has questioned them. Untilnow. In Fierce Leadership, Scott teaches us how to spot the worst“best” practices in our organizations using a technique she calls“squid eye”–the ability to see the “tells” or signs that we havefallen prey to disastrous behaviors by knowin

When you start a new job, you are in a “temporary state ofincompetence,” faced with having to do the most when you know theleast. Tom Neff and Jim Citrin, two of the world’s experts onleadership and career achievement, know what it takes to succeed ina new position. Through compelling, first-hand stories, from CEOslike Jeffrey Immelt of GE and Bob Eckert of Mattel, You’re inCharge—Now What? offers an eight-point plan to show you how tolay the groundwork for long-term momentum and greatperformance.

"This is not another 'how to start your own business' book,but rather one man's struggle to find meaning and fulfillment inwork, latching onto elephants when needed, but mostly flying solowithout a net." -Booklist Social philosopher and international business guru, CharlesHandy provides a firsthand account of how we got here and where weare headed. Handy takes us on his life's journey, looking back tosuch topics as his childhood and education and how they prepared(or, rather, did not prepare) him for a career in business; thechanging nature of organizational life within the context of theold economy and the new; the great variety of capitalism around theworld; and, through it all, his struggle to find meaning andfulfillment in work. This book is both a poignant personal memoirand a deep reflection on the past and future of world capitalism,with all its possibilities and pitfalls.

《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞

New managers must learn how to lead others rather than do thework themselves, to win trust and respect, to motivate, and tostrike the right balance between delegation and control. It is atransition many fail to make. This book traces the experiences ofnineteen new managers over the course of their first year in amanagerial capacity. Reveals the complexity of the transition andanalyzes the expectations of the managers, their subordinates, andtheir superiors. New managers describe how they reframed theirunderstanding of their roles and responsibilities, how they learnedto build effective work relationships, how and when they usedindividual and organizational resources, and how they learned tocope with the inevitable stresses of the transformation. Theydescribe what it was like to take on a new identity. Two themesemerge: first the transition from individual contributor to manageris a profound psychological adjustment--a transformation; second,the process of becoming a manager is primarily one of learning

What's the number one item on every company's agenda? Profitable Growth. Every Business Is a Growth Business is your one-stop guide tomaking profitable growth happen. It's a radical and refreshingsource of ideas, inspiration, and common sense, all based on theunparalleled experience and access of Ram Charan and NoelTichy. Charan and Tichy have worked with some of the world's leadingexecutives--people such as Jack Welch of GE, Eckhard Pfeiffer ofCompaq, Larry Bossidy of Allied Signal, John Reed of Citigroup,Dick Brown of Cable Wireless, Alex Trotman and Jacques Nasserof Ford, and the senior management of Coca-Cola--who havetransformed their companies into profitable growth machines. EveryBusiness Is a Growth Business is a distillation of what the authorsand these unique leaders have learned about profitablegrowth: If your business isn't growing sustainably and profitably, it'sdying. Any business can grow profitably. There is no such thing as amature business. A comp

It is not a collection of business letters, ready to be mailedto any Tom, Dick, or Harriet. Rather, editor and author Isaacstakes her own advice and offers a very personal and very engagingview of an etiquette practice many would prefer to forget.Outlining every conceivable situation in which note writing couldbe a point well made, Isaacs first emphasizes the value of ignoringsuch high-tech tools as e-mail in favor of handwritten or typedmissives. Occasions range from "saw this and thought of you" to thedeath of a dear one; every single solution, whether penned by theauthor or others, adds both grace and humanity to a workrelationship, which is, after all, the prime raison d'etre fornotes and their continued use as a business and socialcommunications vehicle. Barbara Jacobs

J. K. Rowling’s novels about Harry Potter and the HogwartsSchool of Witchcraft and Wizardry have captured the imaginations ofpeople everywhere. In If Harry Potter Ran General Electric,bestselling business author Tom Morris (If Aristotle Ran GeneralMotors) uncovers the values and timeless truths that underlieRowling’s hugely popular books and illuminates the lessons theyoffer to all of us in our careers and daily lives. But, you say, Harry Potter lives in a world of magic. What can wepossibly learn to apply to our own careers and everyday lives?Morris shows that the most difficult problems Harry and his friendsface are rarely solved by the use of magic alone. Rather, they areconquered by intelligence, reasoning, determination, creativity,friendship, and a host of other classic virtues–the very qualities,in fact, that make for success in every aspect of our lives. Blending an array of provocative examples from the novels withthought-provoking commentary on contemporary management practi

Adam Smith's masterpiece, first published in 1776, is thefoundation of modern economic thought and remains the single mostimportant account of the rise of, and the principles behind, moderncapitalism. Written in clear and incisive prose, The Wealth ofNations articulates the concepts indispensable to an understandingof contemporary society; and Robert Reich's new Introduction forthis edition both clarifies Smith's analyses and illuminates hisoverall relevance to the world in which we live. As Reich writes,"Smith's mind ranged over issues as fresh and topical today as theywere in the late eighteenth century--jobs, wages, politics,government, trade, education, business, and ethics."

Robert E. Lee was a leader for the ages. The man heralded byWinston Churchill as "one of the noblest Americans who ever lived"inspired an out-manned, out-gunned army to achieve greatness on thebattlefield. He was a brilliant strategist and a man of unyieldingcourage who, in the face of insurmountable odds, nearly changedforever the course of history. "A masterpiece—the best work of its kind I have ever read.Crocker's Lee is a Lee for all leaders to study; and to work, quitedeliberatelya, to emulate." — Major General Josiah Bunting III,superintendent of the Virginia Military Institute In this remarkable book, you'll learn the keys to Lee's greatnessas a man and a leader. You'll find a general whose standards forpersonal excellence was second to none, whose leadership wasfounded on the highest moral principles, and whose character wasmade of steel. You'll see how he remade a rag-tag bunch of men intoone of the most impressive fighting forces history has ever known.You'll also discover oth

A fascinating journey into the hidden psychological influencesthat derail our decision-making, Sway will change the way you thinkabout the way you think. Why is it so difficult to sell a plummeting stock or end a doomedrelationship? Why do we listen to advice just because it came fromsomeone “important”? Why are we more likely to fall in love whenthere’s danger involved? In Sway, renowned organizational thinkerOri Brafman and his brother, psychologist Rom Brafman, answer allthese questions and more. Drawing on cutting-edge research from the fields of socialpsychology, behavioral economics, and organizational behavior, Swayreveals dynamic forces that influence every aspect of our personaland business lives, including loss aversion (our tendency to go togreat lengths to avoid perceived losses), the diagnosis bias (ourinability to reevaluate our initial diagnosis of a person orsituation), and the “chameleon effect” (our tendency to take oncharacteristics that have been arbit

Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

Most managers know that revitalization in their companies mustoccur from the ground up. But how to get that message to employeeswithout applying the kind of pressure that makes them even lessproductive? The answer is empowerment. In this motivating book, youwill find specific strategies designed to help you encourageresponsibility, acknowledgment, and creativity so that employeesfeel they "own" their jobs. It's all here, in an accessible guidefor the successful managers of tomorrow.

Since the publication of its first English translation in1974, The Book of Five Rings has become an underground classic inthe American business community, where it is studied as a text onJapanese management techniques. Here are timeless principles ofcraft, skill, timing, and spirit from a great samurai warrior--plusbackground on Zen, Bushido, Heiho, and Musashi's life. Twocolor.

There are approximately 35 million business to business salesreps in the country selling everything from books and computers tofurniture and floor-ing. They know as well as anyone that sellingto other businesses is not the same as selling to consumers.Businesses have different budgets, needs, de-mands, andexpectations from those of general consumers. That means anentirely different skill set is required of business to businesssales reps.〕 How to Say It: Business to Business Selling is the only book ofits kind that caters exclusively to business to business salesprofessionals. Its short chapters pro-vide tips and strategiestailored especially for the unique business to business sellingprocess.

在线阅读本书 Under Andy Grove’s leadership，Intel has become the worlds largestchip maker and one of the most admired companies in the world．Inonly the Paranoid Survive, Grove reveals his strategy of focusingon a new way of measuring the nightmare moment every leaderdreads——when massive change occurs and a company must，yirtuallyovernight adapt or fall by the wayside．Grove calls such a moment aStrategic Inflection Point，which can be set off by almostanything:mega-competition, a change in regulations, or a seeminglymodest change in technology. When a Strategic Inflection Pointhits, the ordinary rules of business go out the window. Yetman-aged right, a Strategic Inflection Point can be and opportunityto win in the marketplace and emerge stronger than ever. Groveunderscores his message by examining his own record of success andfailure, including how he navigated the events of the Pentium flaw,which threatened Intel's reputation in 1994, and how he has dealtwith the explosions in growt

You've looked at dozens of books that promise to help you geta job. This book is different. This book is written by an executivewhose business is teaching managers how to interview jobcandidates. He knows what they're looking for--and how you cansuccessfully prepare for landing that job you really want. Through interactive and easy-to-follow exercises, Landing the JobYou Want equips you to make your next job interview one of the mostpositive experiences of your life. Whether you're a recent collegegrad searching for a first job, a corporate veteran looking forthat big promotion, an at-home mom starting a new career, or anexperienced worker looking to move in a totally new direction, youwill walk into interviews prepared and confident because you knowhow to: Identify the skills most important for a job decide whether a jobis right for you present your skills with maximum impact respond todifficult questions perform well in simulations and tests handle anill-prepared interviewer close an inte