The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.

When Hank Paulson, the former CEO of Goldman Sachs, was appointed in 2006 to become the nation's next Secretary of the Treasury, he knew that his move from Wall Street to Washington would be daunting and challenging. But Paulson had no idea that a year later, he would find himself at the very epicenter of the world's most cataclysmic financial crisis since the Great Depression. Major institutions including Bear Stearns, Fannie Mae, Freddie Mac, Lehman Brothers, AIG, Merrill Lynch, and Citigroup, among others-all steeped in rich, longstanding tradition-literally teetered at the edge of collapse. Panic ensnared international markets. Worst of all, the credit crisis spread to all parts of the U.S. economy and grew more ominous with each passing day, destroying jobs across America and undermining the financial security millions of families had spent their lifetimes building. This was truly a once-in-a-lifetime economic nightmare. Events no one had thought possible were happening in quick succession,

Frank W. Abagnale, alias Frank Williams, Robert Conrad, Frank Adams, and Robert Monjo, was one of the most daring con men, forgers, imposters, and escape artists in history. In his brief but notorious criminal career, Abagnale donned a pilot's uniform and copiloted a Pan Am jet, masqueraded as the supervising resident of a hospital, practiced law without a license, passed himself off as a college sociology professor, and cashed over $2.5 million in forged checks, all before he was twenty-one. Known by the police of twenty-six foreign countries and all fifty states as "The Skywayman," Abagnale lived a sumptuous life on the lam-until the law caught up with him. Now recognized as the nation's leading authority on financial foul play, Abagnale is a charming rogue whose hilarious, stranger-than-fiction international escapades, and ingenious escapes-including one from an airplane-make Catch Me If You Can an irresistible tale of deceit.

Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a "first date" with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skillful brand management can keep a consumer-brand marriage fresh and satisfying. Tools to rate Engagement Potential and Customer Engagement are also provided, allowing marketers to quickly and objectively rate their own brand's performance.

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products. 作者简介： Linda Richardson is a globally renowned training consultant and author. A faculty member at the Wharton School, she has been featured in Forbes, Nation's Business, and other national publications and is the author of several influential books, including Selling by Phone, Sales Coaching, and others.

RUN BUSINESS MEETINGS THAT ARE FOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you'll discover 24 easy-to-implement techniques geared to make your meetings more productive than ever before. This step-by-step guide goes straight to the heart of meeting planning and facilitating, explaining why meetings go wrong and what to do about it. You'll learn to conduct meetings that stay sharply focused; turn participants into valuable contributors; and make decisions that result in actionable tasks. This guide also discusses video- and teleconferencing, so you can use those powerful technologies to your advantage, too. Plus, you'll: Discover how preparation can guarantee meeting success Learn to begin each meeting with a purpose and end with an accomplishment Understand each participant's role, to increase productivity Discover how to deal with problems du

“You’ve been promoted to manager——and that puts you in a whole different ballgame。 From difficult employees to demanding bosses, you never know where your next problem is coming from。 What you do know is that you’ll be expected to solve that problem--and solve it quickly and effectively。 The New Manager’s Handbook explains the rules of this new game, and gives you invaluable tips and pointers for teaming with your employees while inspiring them to breakthrough performance and results。” 作者简介： Morey Stettner is the editor Of Executive Wealth Advisory and a popular speaker and communication consultant．He has written a number of professional and management books，including Skills Ior New Managers,The Managerk Survival Guide,and others。

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. A workplace-tested pre*ion for encouraging the behaviors and key drivers of effective leadership, from one of today's top training teams.

Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Featuring 101 hilarious items about the year’s most unbelievably stupid business blunders, it’s hugely popular with its more than half a million print subscribers—and with the two million people who read it on the Web this year. In The Dumbest Moments in Business History, the editors of Business 2.0 have compiled the best of their first four annual issues plus great (or not so great, if you happen to be responsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s "Herb the Nerd," the book’s highlights include: a Romanian car plant whose workers banded together to eliminate the company’s debt by donating sperm and giving the proceeds to their employer； the Heidelberg Electric Belt, a sort of low-voltage jockstrap sold in 1900 to cure impotence, kidney disorders, insomnia, and many other complaints； the time Beech-Nut sold "100% pure apple

At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese word 'Karoshi' means? Now you can find out. Forget endlessly surfing the web or wading through magazines. A few minutes with this book will save you an entire lunchtime looking for the answers to life's curious work-related conundrums. Where Do all The Paperclips Go? answers that and 127 other all-important questions. It has no graphs, matrices, formulas, dashboards or very long words to confuse you. Just instantly readable, memorable insights that will keep you coming back for more. And if you're too busy even to open the book, you'll be happy to learn that 'Karoshi' means 'death by overworking'.

Writing performance appraisals is one of the most difficult and time-consuming tasks managers face. Perfect Phrases for Performance Reviews simplifies the job, providing a comprehensive collection of phrases that managers can use to describe employee performance, provide directions for improvement, and more. For example: Sets priorities well" Misses important deadlines" Thorough, reliable, and accurate" All managers and HR professionals will value the book for its: Hundreds of ready-to-use phrases, organized by job skill and performance level Tips for documenting performance issues and conducting face-to-face reviews Easily adapted performance review templates covering five performance levels.

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon conti

An incisive argument proving that current rules of business competition are rendered obsolete by the dynamics of information-age companies The Microsoft antitrust case is, and will remain, an event of historic proportions. It is a case that has very publicly pitted the legal power of the United States government, the free world's undisputed leader, against the legal power of the Microsoft Corporation. Antitrust on Trial presents dramatic and compelling reasons to recast our view of modern monopolies and rewrite the rules of business with regard to the new economy companies that hang in the balance. This groundbreaking book argues cleanly and convincingly that antitrust law-the variety being tested in the current landmark case-is useless in today's landscape where technology is changing the accepted standards of business. The author, a notable economist and professor at the University of California at Irvine, conducted a year-long study of the Microsoft antitrust case as the basis for this book.

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Proven rules for encouraging teamwork, from forging a common goal and clarifying individual responsibilities to inviting positive conflict. 作者简介： Michael Maginn, Ed.D., is president and CEO of Singularity Group, Hamilton, MA. For more than two decades, Singularity Group has helped its clients achieve sustainable outcomes and improve performance in team effectiveness, leadership, sales, and management. The author of Effective Teamwork, Dr. Maginn has extensive consulting experience with companies in North America, Europe, and Asia.

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to: Define your businesses Know your market Understand your opportunities and threats Set feasible goals and objectives Create the strategies to achieve your objectives Identify and set priorities Write your business plan Get the right people Communicate the strategy and obtain commitment Integrate across functions Execute with discipline Monitor results, evaluate, and react Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain

In today's world, yesterday's methods just don't work. In Getting Things Done , veteran coach and management consultantDavid Allen shares the breakthrough methods for stress-freeperformance that he has introduced to tens of thousands of peopleacross the country. Allen's premise is simple: our productivity isdirectly proportional to our ability to relax. Only when our mindsare clear and our thoughts are organized can we achieve effectiveproductivity and unleash our creative potential. In GettingThings Done Allen shows how to:

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Jack Welch became one of history's most admired and successful CEOs by rewriting the rules of leadership and letting hands-on, frontline employees--instead of bureaucrats --tell him what needed to be done. The Welch Way distills Welch's management style into a fast-moving, hard-hitting plan for leadership success, one that will help anyone reach the top in virtually any professional setting.

Leaders Talk Leadership is an impressive collection of interviews with some of the world's most respected corporate leaders and management scholars. Edited by Ashby and Miles of the preeminent executive search firm Heidrick and Struggles, this compilation of thought leadership spanning industries and geographies addresses the key issues facing executives today such as governance, leadership and strategy, how to lead in volatile times or through a corporate transformation, how to best leverage human capital and how to achieve competitive advantage in today's environment. Some of the CEO's featured in the book include Ken Chenault, of American Express, Steve Reinemund of PepsiCo, Heinrich von Pierer of Siemens, Ken Lewis of Bank of America, Edward Tian of China Netcom, Fred Smith of FedEx, Hank McKinnell of Pfizer, A.G. Lafley of Proctor and Gamble, Klaus Zumwinkel of Deutsche Post World Net, William Haseltine of Human Genome Sciences, Linda Sanford of IBM, Larry Weinbach of Unisys and Michael Dell of Dell Comp

A no-nonsense guide to closing the deal—that makes senseto everyone. Jim Hennig’s winning negotiating philosophy is basedon finding and meeting the real needs of the other party throughthe use of questions, effective listening, honesty, integrity,sincere caring, and building partnerships. His approach ispredicated on the idea that when people like you, they want to workwith you, are likely to concede more often, become more sensitiveto your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases,and real-life dialogues, How to Say It : Negotiating toWin will help readers bring every negotiation to a happy closeand meet their bottom line—while cultivating repeat clients who’llenjoy doing business with them.

Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month. Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line. Tom Chappell President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!

In The Zen of Gambling, the star of Spike TV's Wayne Allyn Root's WinningEDGE（tm） shows readers why-be it in the casino, on the playing field, or in the boardroom-it is so vital to take risks in life. Wayne Allyn Root lives an American Dream: he makes tons of money sitting on his couch watching sports on television. In fact, as CEO of GWIN Inc., America's only publicly traded sports handicapping firm, Root has made a lot of people a lot of money and in this book he reveals the spiritual principles behind his consistently winning hand. Says Wayne Allyn Root: "Risk is what separates life's winners from losers-the survivors from the thrivers! Success all comes down to a series of gambles: your ability to make positive choices at pivotal moments and to thrive on challenge and high levels of stress. Sending out a resume; going on a job interview; asking that stranger on a date; the courage to pick up the phone and make a call that could change your life for the better-all of life's big decisions