It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set--how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to securing a mortgage. Trump will show you how to cut costs, invest wisely, and balance your portfolio. He'll even teach you how to know if your friends are loyal--everything you need to get ahead.

RUN BUSINESS MEETINGS THAT ARE FOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you'll discover 24 easy-to-implement techniques geared to make your meetings more productive than ever before. This step-by-step guide goes straight to the heart of meeting planning and facilitating, explaining why meetings go wrong and what to do about it. You'll learn to conduct meetings that stay sharply focused; turn participants into valuable contributors; and make decisions that result in actionable tasks. This guide also discusses video- and teleconferencing, so you can use those powerful technologies to your advantage, too. Plus, you'll: Discover how preparation can guarantee meeting success Learn to begin each meeting with a purpose and end with an accomplishment Understand each participant's role, to increase productivity Discover how to deal with problems du

Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people. Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the world’s biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors. Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and wha

Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water. But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to her now. For the first time in his life he experiences being a member of a minority trying hard to

From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, because of "Extreme Commuters," people who travel more than 90 minutes each way to work, carmakers must come up with ever more luxury seat features, and "fast food restaurants are coming out with whole meals that fit in cup holders." In a chapter titled "Archery Moms?", Penn reports on the "Niching of Sports": much to the consternation of Major League Baseball, "we don't like sports less, we just like little sports more." The net result of all this "niching" is "greater individual satisfaction"; as Penn notes, "not one of the fastest-growing sports in America... depends substantially on teamwork." Penn draws similar lessons in areas of business, culture, technology

"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive." “His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.” "A must read for any business leader who wants to maximize their effectiveness in today's business environment." "Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow." "A much needed strategic plan for our increasingly chaotic business landscape." "An instructive guide to creating an intense focus and alignment throughout your organization." "Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive." His blueprint for aligning urgent action with a constant focus on strategy

Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false. Starbucked is ...smart cultural criticism minus any academic gobbledygook. Mr. Clark is quite funny as he dryly sends up the excess of the c

In 1996, young cycling phenom Armstrong discovered he had testicular cancer. In 1999, he won the Tour de France. Now he's a grateful husband, a new fatherAand a memoirist: with pluck, humility and verve, this volume covers his early life, his rise through the endurance sport world and his medical difficulties. Cancer "was like being run off the road by a truck, and I've got the scars to prove it," Armstrong declares. Earlier scars, he explains, came from a stepfather he casts as unworthy; early rewards, from his hardworking mother and from the triathlons and national bike races Armstrong won as a Texas teen. "The real racing action was over in Europe": after covering that, Armstrong and Jenkins (Men Will Be Boys, with Pat Summit, etc.) ascend to the scarier challenges of diagnoses and surgeries. As he gets worse, then better, Armstrong describes the affections of his racing friends and of the professionals who cared for him. Armstrong is honest and delightful on his relationship to wife Kristin (Kik), and goe

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies — McKinsey, American Express, RJR Nabisco — Gerstner's insights into management and leadership are applicable to any business, at any level.Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. 作者简介： Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they ve faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience. A crucial resource for today s busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world s most talented leaders. 50 Lessons digital library holds more than 500 individual lessons from over 100 high-profile leaders from industry, the public sector, and academia from companies and institutions around the world.

"A fast-paced tell-all. . .one of the great business stories of our young century."--Steve Cherry, IEEE Spectrum Magazine The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles--how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. At stake were the livelihoods--and sanity--of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony. "Drama and secret deals. . . This is the real deal."--Bob Molyneaux, ChipBridge Here is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. It's a story that's never been told--until now. "The real story of a team of people tasked with doing the impossible."--John C. Beck, author of Got Game "Remarka

Your success in business depends on your ability to understand and improve "the numbers." Finance for Non-Financial Managers provides you with twenty-four plain-English lessons covering the basics of accounting, financial statements, and budgeting. Packed with tips and insights for reading a financial statement, measuring profitability, tracking cash flow, and more, this fingertip guide to the essentials of accounting will show you how to: Put numbers in context * Read and understand footnotes * Determine if inventory is too high * Ensure that sales are recorded properly * Use key ratios * Set realistic sales goals * Understand what an auditor does * Learn where to go for answers * Spot potential problem areas Before you can accurately assess a company's strengths and weaknesses, you must understand the language of finance. Finance for Non-Financial Managers will allow you to comprehend and speak that language by giving you a fundamental knowledge of where your organization's numbers come from, what t

Since 1980, Michael Porter’s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition—a theory that is far simpler than Porter’s and much easier for strategic planners to apply in the real world. Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry—through customer captivity, lower production costs, or economies of scale—it can manage these advantages, anticipate competitors’ moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range

A successful business culture is not created by the CEO or HR department but by one manager at a time. A nationwide statistical study by the Jackson Organization, unveiled here for the first time, reveals that managers rated as very effective" at recognition by their employees were also recognized as communicators, team-builders, and goal setters. Bottom line: the most successful business leaders use carrots, not sticks. The Carrot Principle illustrates how ordinary organizations can make themselves extraordinary. Based on case studies from some of the worlds most successful companies, such as DHL, Avis, and Pepsi, Adrian Gostick and Chester Elton demonstrate how praise and recognition lead to improved employee commitment and bottom line results. Filled with practical how-tos and real-life examples of the carrot principle in action, this modern day classic shows managers how they can make themselves not just better liked, but more effective. 作者简介： New York Times bestselling author ADRIAN GOS

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Specific strategies for understanding the 10 types of problem people and influencing them to adopt positive behaviors.

We are, to use a technical economic term, screwed. The cowboycapitalists had a party with everyone's money and now we're allpaying for it. What went wrong? And will we learn our lesson - orjust carry on as before, like celebrating surviving a heart attackwith a packet of Rothmans? If you want to know, but are the sort ofperson who finds it hard to tell the difference between a CDO, aCDS, an MBS, and a toasted cheese sandwich, John Lanchester hasmastered the finer points of finance so you don't have to. In"Whoops!" he explains, in language everyone can understand, whatreally happened - and what on earth we do next.

Class Acts reveals a simple, but stunning secret: Business success is directly linked to good manners and business etiquette.And that is how it should be since, accord-ing to etiquette expert and business consultant Mary Mitchell, good manners come from inside good people. They grow from our instinctive understanding of the fundamental principle that every human being deserves respect. Etiquette, on the other hand, comes from outside, but it too is based on the same principle of respect. It's a set of practical rules that guide our behavior with others.Knowing how we're expected to behave can make us confident and self-assured,so we can focus on the business at hand more effectively. And when the business at hand is usiness,treating everyone with respect can lead to satisfying relationsh more productive and ps with clients, cus-tomers, colleagues, and even competitors. Unfortunately, today we're seeing less eti-quette and more rudeness. People like to blame this on technology. But technology alone ca

When you have strong study habits, you learn more in class, get more out of your homework, and, best of all, have a much easier time completing any type of assignment. How to Study for Success lets you build those habits and master essential study skills that will help you become a better student. Filled with easy-to-follow advice, this hands-on guide includes 7 Keys to Success that will help you improve your school performance: Get Ready to Study Now Get Organized Make the Most of Class Time Make the Most of Home Study Time Make the Most of Homework Put Your Computer to Good Use Go the Extra Mile So get ready to improve your school performance–and study for success!

Ries also shows companies how to focus. He advises that in order to focus, it may necessarily involve sacrifice - giving up some portion of the market, some versions of the product, or some distribution channel. Although such strategies strike many managers as illogical or counter-intuitive, Ries marshals an overwhelming number of examples to prove his case. As long as competition exists, Ries notes, it is impossible to win 100% of any market. From debunking The Quality Axiom to detailing the importance of perception, from describing the five strategies for coping with change to showing how a company can "own" a word in the customer's mind, Al Ries brings his extensive marketing expertise to bear on the problem of competition and the importance of focus. Today's rapidly changing, technology-driven marketplace mandates constant quick thinking and reassessment by managers throughout the corporation. This book lays out the smart way for your company to evolve, increase market share, and enhance shar

Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes

What do you really need to get from your work life? Is it to drive up your company's revenues? Get more clients for your own conqpany? Discover how to make a living doing something else? Become more successful without working harder than you already are? Very successful people seem to have the answers to all those questions---and the skill they possess in abundance is that they make the most of their business relationships. In It's Not Business, It's Personal, Ronna Lichtenberg has interviewed today's most exciting business leaders and developed nine relationship principles that are guaranteed to take your work life to new heights of success.effectiveness, and fulfillment. Drawing from hundreds of interviews with successful people ranging from chairmen of Fortune 500 companies and Forbes wealthiest people to giants in the sports, entertainment, and fashion worlds this is a practical and inspira-tional look at the new rules of business. The business landscape has changed, and relationship

Nora Roberts is truly one of the most beloved writers of our time.Her novels--filled with emotion and deep, daring passion--tellthe stories we live by. Her characters' lives---courageous andcomplicated, sublime and surprising--seem as real as our own.And now, for the fans who have dreamed of visiting the Gallagherfamily's pub in Ardmore, Ireland--or for those who cannot forgetthe intriguing, irrepressible women of the Dream trilogy--comesThe official Nora Roberts Companion. With insights into the #1New Yrk Times bestselling author's life, work, and career--andlittle-known facts about her most popular novels--thisextraordinary book celebrates Roberts's enduring legacy ofpowerful, passionate storytelling.

Project Management reviews the steps in organizing and managing projects, from how to build a realistic schedule to how to measure both success and failure. Project Management discusses team building, timing, the planning process, estimating project costs, managing project interfaces, risk management, and more. 作者简介： Gary R.Heerkens,P.M.P,C.B.M.,P.E.,is president of Management Solutions Group,Inc.,a provider projict management educational solutions and organi-zational support.He is also the author of Project Management in McGraw-Hill's Briefcase Books series.

Though these cognitive skills play a profound role in determining a manager's success, they are not what most employers focus on when recruiting or promoting executives. Instead, nearly everyone fixates on personality type, style, or other irrelevant characteristics. This book seeks to refocus attention on what really determines leadership aptitude. What star leaders do is not magic. Their accom plishments are made possible by specific, identifi-able skills that can be measured--and learned. With a clear understanding of Executive Intelligence managers can develop a means to improve their own performance as well as identify and cultivate the critical mass of talent their organizations so desperately seek.