Discover how to access your creative power to boost yoursuccess in business Success in business demands constantcreativity. Generating fresh solutions to problems and the abilityto invent new products or services for a changing market are partof the intellectual capital that gives a company its competitiveedge. "Business Innovation For Dummies" gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities. Advice on how to apply creativity tothe workplace Ideas for spicing up presentations Shows you howinnovation leads to more productive business "Business InnovationFor Dummies" is a must-have guide for anyone in business who islooking to harness their creativity to boost productivity andrevenue 9780470438541 Discover the ins and outs of constructing agreat business plan When you're establishing, expanding, orre-energizing a business, t

The Purpose-Driven Life will help you understand why you are alive and reveal God's amazing plan for you-both here and now,and for eternity.Rick Warren will guide you through a personal 40-day spiritual journey the will transform your answer to life's most important question:What on earth am I here for?Knowing God's purpose for creating you willreduce your striss,focus your energy,simplify your decisions,give meaning toyour life,and most important,prepare you for eternity. 作者简介：RICK WARREN is the founding pastor of Saddleback Church in Lake Forest,California,one of America's largest and best-known churches.

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

Praise for The Three Signs of a Miserable Job "This is a page-turner that unravels the mystery of job satisfaction for any manager. Whether you manage six or sixty thousand people, it is essential reading." —Trevor Fetter, president and CEO, Tenet Healthcare Corporation "In a sea of generic books on employee engagement and empowerment, Lencioni throws us a life preserver. His book is a masterful tale which I highly recommend to leaders and anyone else trying to build more personal satisfaction in their work." —Kevin D. Wilde, vice president, chief learning officer, General Mills, Inc. "Lencioni provides a powerful message to all who lead people, one that will produce exceptional loyalty and results. This simple book can make a huge difference." —Robert W. Savage, chief operating officer, Taco Bell Corporation "I love this clever and insightful book! It will remind any manager, at any level, why they became a manager in the first place." —Greg Cross, senior vice president, Hilton Hotels Corporat

Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from "push" to "pull"-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides. Copyright Reed Business Information

A commemorative edition of the landmark book from PatrickLencioni When it was published ten years ago, The Five Temptationsof a CEO was like no other business book that came before. Highlysought-after management consultant Patrick Lencioni deftly told thetale of a young CEO who, facing his first annual board review,knows he is failing, but doesn't know why. Refreshingly originaland utterly compelling, this razor-sharp novelette plusself-assessment (written to be read in one sitting) serves as atimeless and potent reminder that success as a leader can come downto practicing a few simple behaviors behaviors that are painfullydifficult for each of us to master. Any executive can learn how torecognize the mistakes that leaders can make and how to avoid them.The lessons of The Five Temptations of a CEO, are as relevant todayas ever, and this special anniversary edition celebrates ten yearsof inspiration and enlightenment with a brand new introduction andreflections from Lencioni on the new challenges in business

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.

Revered management thinker Peter F. Drucker is our trusted guidein this thoughtful, day-by-day companion that offers hispenetrating and practical wisdom. Amid the multiple pressures ofour daily work lives, The Daily Drucker provides the inspirationand advice to meet the many challenges we face. With his trademarkclarity, vision, and humanity, Drucker sets out his ideas on abroad swath of key topics, from time management, to innovation, tooutsourcing, providing useful insights for each day of theyear. These 366 daily readings have been harvested from Drucker'slifetime of work. At the bottom of each page, the reader will findan action point that spells out exactly how to put Drucker's ideasinto practice. It is as if the wisest and most action-orientedmanagement consultant in the world is in the room, offering histimeless gems of advice. The Daily Drucker is for anyone who seeksto understand and put to use Drucker's powerful words andideas.

This book is a dramatic wake-up call to investors. It portrays an apocalyptic future of high risk and low rewards. It is well informed and highly readable. While some may dispute the author's bleak vision, this is nevertheless required reading for anyone who wants to understand the massive changes hitting the world's economies in the coming decades.' Luke Johnson, Chairman of Channel 4 and Signature Restaurants and Columnist for The Sunday Telegraph. This book is a compelling recital of serious points upon which all citizens, whether professional investors or not, will have to make up their mind.' Simon Cawkwell（aka "Evil Knievil", leading British Bear）. If you are not yet worried about the financial future you should be. The global economy isn't as healthy as you think it is. Wake Up! explains why and then tells you exactly what to do about it. A brilliantly written and very convincing financial horror story. A must read for anyone who wants to preserve their capital over the coming decade.'

At Harvard, social acceptance and success with the opposite sex had to be applied for. In the absence of family money or innate charisma, misfit and maths prodigy Eduardo Saverin dreamed of joining one of Harvard's elite Final clubs. His best friend, painfully shy computer genius Mark Zuckerberg, turned instead to his natural talents, hacking into the university's computer system to create a rateable database of every female student on campus. Narrowly escaping expulsion after 80% of Harvarda's population voted in just two hours, crashing the entire computer system, Mark and Eduardo together refocused the site into something less controversial - The Facebook - which spread like a wildfire across campuses around the country. Within months hundreds of thousands of college kids had signed up. Suddenly Eduardo and Mark were getting nods not just from the female population, but from venture capitalists too. It was then, amidst the dizzying levels of cash and the promise of unbelievable power, that the first cracks

A friend’s recommendation is more powerful than anyadvertisement. In the world of Facebook, Twitter, and beyond, thatrecommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power ofword-of-mouth marketing to transform your business. Listen to yourcustomers and prospects. Deliver value, excitement, and surprise.And most important, learn how to truly engage your customers andhelp them spread the word

To be successful in business you must be able to attract theright clients and persuade them to buy. However, on the internet,people only see what the search engines direct them to and thecompetition for those top spots is fierce. So how do you ensurethat your business is front–and–center when prospects are searchingfor solutions? The answer is The Findability Formula. TheFindability Formula is for anyone who wants to improve results fromInternet marketing. The book is specifically written for businessowners who are frustrated with a website that is not showing up insearch results and not generating business. The Findability Formulawill help readers understand how prospects and customers search forproducts and services on the Internet, and will show them,step–by–step, how to optimize their findability. The book will be anon–technical guide to effectively building and implementing, fromthe ground up, an Internet search marketing program that getsresults. The reader will learn how paid search wo

The Art of Great Training Delivery is designed to help trainers move their training and facilitation skills to the next level of performance.?Written by Jean Barbazette--an expert in the field of training and development--this vital resource is filled with down-to-earth advice and illustrative examples for selecting and using a variety of training?methods. Her advice helps trainers create the best learning experience that will improve learner retention.?The book covers a wealth of topics including how to use case studies, conduct inventories, exercises, games, and simulations, facilitate role plays, as well as conduct effective and safe demonstrations and administer tests. The Art of Great Training Delivery is a volume in The Skilled Trainer series.Praise for The Art of Great Training Delivery "What a gift to the training profession! Once again Jean has packaged valuable tips, tools, and techniques to make every trainer's life easier and more complete. From setting a learning climate to administering te

The first edition of "Performance Consulting" introduced a concept which has since become a cornerstone of the human resource, learning and organizational development fields: training and HR solutions must be tied to an organization's business goals. Performance consulting is a process in which a client and consultant partner to achieve business goals by optimizing workgroup performance. In this updated edition, Dana and Jim Robinson pre both a robust conceptual framework and improved tools and techniques to help the reader move from the traditional role to that of a Performance Consultant. They show readers how to work with management to identify the performance required to achieve business goals and assist management in taking actions needed for performance to change. This revised and updated edition features dozens of new tools, techniques and illustrative exercises, and two completely new chapters.

The Trump University guide to building brand value for long-termbusiness success Whether a business is large or small, its brand is probably itsmost important and valuable asset. How a brand is managed hastremendous impact on an organization's ability to attract and holdcustomers, achieve high revenue and profits, and ensure futuresuccess. The most powerful brands are worth billions of dollars,but to build a powerful brand at any level requires time, effort,discipline, and understanding the way brands work. In TrumpUniversity Branding 101, Columbia University marketing professorDon Sexton explains all that any manager needs to know to build andmaintain powerful brands that appeal to customers and increase thevalue of any business, large or small. Don Sexton, PhD (New York, NY), is Professor of Business atColumbia University and President of The Arrow Group, Ltd(r) . Heis a recipient of Columbia Business School's Distinguished TeachingAward and has worked with numerous well-known companies. Hisart

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies — McKinsey, American Express, RJR Nabisco — Gerstner's insights into management and leadership are applicable to any business, at any level.Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. 作者简介： Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its

In 1996, young cycling phenom Armstrong discovered he had testicular cancer. In 1999, he won the Tour de France. Now he's a grateful husband, a new fatherAand a memoirist: with pluck, humility and verve, this volume covers his early life, his rise through the endurance sport world and his medical difficulties. Cancer "was like being run off the road by a truck, and I've got the scars to prove it," Armstrong declares. Earlier scars, he explains, came from a stepfather he casts as unworthy; early rewards, from his hardworking mother and from the triathlons and national bike races Armstrong won as a Texas teen. "The real racing action was over in Europe": after covering that, Armstrong and Jenkins (Men Will Be Boys, with Pat Summit, etc.) ascend to the scarier challenges of diagnoses and surgeries. As he gets worse, then better, Armstrong describes the affections of his racing friends and of the professionals who cared for him. Armstrong is honest and delightful on his relationship to wife Kristin (Kik), and goe

Make the business of society your business. No one knows thebusiness of social entrepreneurship better than Rupert Scofield.Cofounder and president of FINCA International - a nonprofitmicrofinancing institution with 7,000 employees serving 750,000customers in 21 countries - Scofield has been a social entrepreneurfor 40 years. In "The Social Entrepreneur's Handbook", Scofieldleads you through the entire process of starting up and running anonprofit, sharing personal success stories and advice on what notto do - valuable lessons he learned the hard way. The process,while risky, isn't as difficult as you might think. Practicallyspeaking, you need only two things: an idea and a plan. The formercomes from you and you alone. This book supplies the latter. "TheSocial Entrepreneur's Handbook" illuminates the path to building asuccessful nonprofit from the ground up. It helps you learn how to:create a realistic plan for getting started in your chosen cause;assemble the perfect team for putting your plan into ac

Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work?because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. 作者

"A magisterial work...You can't help thinking about the economic crisis we're living through now." --The New York Times Book Review It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As yet another period of economic turmoil makes headlines today, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.

Learn the basics of practical accounting Featuring the latest information on accounting methods and standards, this guide shows you how to avoid accounting fraud, minimize confusion, maximize profits, and make sense of accounting basics. You'll quickly understand how to manage inventory, report income and expenses for public or private companies, evaluate profit margins, analyze business strengths and weaknesses, and manage budgets for a better bottom line. With 25 percent new content including updated information on small and large business reporting standards, international accounting standards, and preventing financial reporting fraud, Accounting For Dummies continues to be an excellent resource for those studying accounting. The separate accounting and financial reporting standards for private/small businesses versus public/large businesses (Little GAAP vs. Big GAAP) The internationalization of accounting standards The rise in restatements of previously issued financial reports by public corporations, an

Supercharge your job performance and get where your want to beby becoming an ACTIVE LEARNER In today's highly competitive workenvironment, continuous learning is an absolute necessity--arequirement to keep up with the latest innovations in the field andincrease productivity. Learn Your Way to Success helps you spototherwise overlooked opportunities to learn and teaches you how totake advantage of them. It provides tools for setting a personallearning agenda, keeping track of what is learned, and determininghow to use that learning to improve performance in their currentjob, prepare for their next job, and plan their careers. Daniel R.Tobin has more than 30 years of experience in the learning anddevelopment field. He has founded two corporate universities(Digital Equipment Corporation's Network University and WangGlobal/Getronics Virtual University) and served as vice presidentof design and development at the American Management Association(AMA).

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of ''outliers'' the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. De*ion in Spanish: Que diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fueras de serie explora las curiosas historias de los grandes jugadores de futbol; bucea en la peculiar infancia de Bill Gates; busca que convirtio a los Beatles en el mejor grupo de rock; y se pregunta que distingue a los pilotos que estrellan aviones de los que no. A traves de su viaje por el mundo de los ''fueras de serie'', los mejores, los mas brillantes y famosos, nos convence de que nuestro modo de pensar en el exito es erroneo. Pr