More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. Th

The Purpose-Driven Life will help you understand why you are alive and reveal God's amazing plan for you-both here and now,and for eternity.Rick Warren will guide you through a personal 40-day spiritual journey the will transform your answer to life's most important question:What on earth am I here for?Knowing God's purpose for creating you willreduce your striss,focus your energy,simplify your decisions,give meaning toyour life,and most important,prepare you for eternity. 作者简介：RICK WARREN is the founding pastor of Saddleback Church in Lake Forest,California,one of America's largest and best-known churches.

Corporate executives struggle to harness the power of socialtechnologies. Twitter, Facebook, blogs, YouTube are where customersdiscuss products and companies, write their own news, and findtheir own deals but how do you integrate these activities into yourbroader marketing efforts? It's an unstoppable groundswell thataffects every industry -- yet it's still utterly foreign to mostcompanies running things now. When consumers you've never met are rating your company'sproducts in public forums with which you have no experience orinfluence, your company is vulnerable. In Groundswell, Josh Bernoffand Charlene Li explain how to turn this threat into anopportunity. In this updated and expanded edition of Groundswell, featuring anall new introduction and chapters on Twitter and social mediaintegration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participatingin social technology arenas · Apply a four-step

The Greatest Salesman in the World combines the power of storytelling and ancient parable in this classic guide to the true essence of salemanship. It is the two-thousand-year-old tale of Hafid, an impoverished camel boy who came into possession of ten ancient scrolls which contained the wisdom necessary to help him achieve all of his ambitions. Og Mandino presents the complete writings from the original scrolls, and explores how Hafid applied their secrets of success to become the greatest salesman in the world. This perennial bestseller teaches readers that they all have the power to transform their lives and find true fulfillment within the priceless wisdom of the scrolls. 作者简介 Og Mandino is the author of 18 books with total sales of more than 36 million copies in 22 languages. He is the most widely read inspirational and self-help author in the world. Countless thousands in 17 nations have credited Og Mandino for turning their lives around; their thoughtful letters thank him for the m

Discover how to access your creative power to boost yoursuccess in business Success in business demands constantcreativity. Generating fresh solutions to problems and the abilityto invent new products or services for a changing market are partof the intellectual capital that gives a company its competitiveedge. "Business Innovation For Dummies" gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities. Advice on how to apply creativity tothe workplace Ideas for spicing up presentations Shows you howinnovation leads to more productive business "Business InnovationFor Dummies" is a must-have guide for anyone in business who islooking to harness their creativity to boost productivity andrevenue 9780470438541 Discover the ins and outs of constructing agreat business plan When you're establishing, expanding, orre-energizing a business, t

To stay ahead of the pack, you must translate yourorganization's competitive strategy into day-to-day actions thatwill enable your company to win in the marketplace. This meanschanneling resources into the right efforts, striking a balancebetween innovation and control, and getting everyone pulling in thesame direction. How to accomplish all this? Continually ask the rightquestions, advises Harvard Business School professor Robert Simons.By posing these provocative questions, you identify critical gapsin your strategy execution processes, focus on the most importantchoices you must make, and understand what's at stake in eachone. In this concise guide, Simons presents the seven key questionsyou and your team must regularly explore together: ·Who is your primary customer? Have you organized your companyto deliver maximum value to that customer? ·How do your core values prioritize shareholders, employees,and customers? Is everyone in your company committed to thosevalues?

Risk control and derivative pricing have become of majorconcern to financial institutions, and there is a real need foradequate statistical tools to measure and anticipate the amplitudeof the potential moves of the financial markets. Summarisingtheoretical developments in the field, this 2003 second edition hasbeen substantially expanded. Additional chapters now coverstochastic processes, Monte-Carlo methods, Black-Scholes theory,the theory of the yield curve, and Minority Game. There arediscussions on aspects of data analysis, financial products,non-linear correlations, and herding, feedback and agent basedmodels. This book has become a classic reference for graduatestudents and researchers working in econophysics and mathematicalfinance, and for quantitative analysts working on risk management,derivative pricing and quantitative trading strategies.

In this innovative book, one of the most respected analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-- microtrends that can wield influence on a global scale. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing our lives. Among them are: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past.

THERE ARE COMPANIES that create waves and those thatride or are drowned by them．Bestselling author,Ken Auletta，takes readersfor a ride on the Google wave，telling the sl；ory of how it formed andcrashed into traditional media businesses—from newspapers to books．to television，to movies，to telephones，to advertisin9，to Microsoft-and now hopes to become the world's first$1 00 billion media company． AULETTA gained unprecedented access to Google's notoriously private founders，Larry Page and Sergey Brin，as well as to those who work with-and against-them．Using Google as a stand—in for the digital revolution，he takes readers inside closed—door meetings for the fullest account ever told of Google's rise，shares the recipe of their‘secret sauce’and shows why the worlds of‘new’and‘old’media often communicate as if residents of different planets． YET there are many obstacles that threaten Google's future，and opposition from media companies and government regulator

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful. Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinse

Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley). But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart. Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bible is totally reworked to fit into his line of bestselling sales titles. It's sure to be THE must-have title for sales professionals worldwide who've already come to know and trust Jeffrey's inventive, irreverent sales wisdom through his "Little [Color] Book of..." series.

The financial crisis and ensuing recession permanently changedhow business is conducted. Executives and other decision makers,pressured to accomplish higher goals with lower budgets, aredemanding greater levels of accountability from their people. Andwhen it comes to investing in business processes, they wantquantifiable proof that any new initiative will contribute tosolving problems, serving customers, and improving thebusiness. The Real Value of Training gives you the tools not only to provethat your program will deliver solutions; it goes one step further,so you can explain exactly how much it will deliver. Presented bytraining ROI expert Ron Stone, The Real Value of Training offers an11-step process for qualitatively and quantitatively measuring thevalue of training. Stone's methodology brings ROI to a new level of scrutiny andcredibility by helping you successfully: Collect critical performance data Analyze results and adjust for causal influence and sustainedimpact Assign a monetary value to busin

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources； Building quality into workplace systems； Finding low-cost but reliable alternatives to expensive new technology； Producing in small quantities； Turning every employee into a qualitycontrol inspector.

Supercharge your job performance and get where your want to beby becoming an ACTIVE LEARNER In today's highly competitive workenvironment, continuous learning is an absolute necessity--arequirement to keep up with the latest innovations in the field andincrease productivity. Learn Your Way to Success helps you spototherwise overlooked opportunities to learn and teaches you how totake advantage of them. It provides tools for setting a personallearning agenda, keeping track of what is learned, and determininghow to use that learning to improve performance in their currentjob, prepare for their next job, and plan their careers. Daniel R.Tobin has more than 30 years of experience in the learning anddevelopment field. He has founded two corporate universities(Digital Equipment Corporation's Network University and WangGlobal/Getronics Virtual University) and served as vice presidentof design and development at the American Management Association(AMA).

Revered management thinker Peter F. Drucker is our trusted guidein this thoughtful, day-by-day companion that offers hispenetrating and practical wisdom. Amid the multiple pressures ofour daily work lives, The Daily Drucker provides the inspirationand advice to meet the many challenges we face. With his trademarkclarity, vision, and humanity, Drucker sets out his ideas on abroad swath of key topics, from time management, to innovation, tooutsourcing, providing useful insights for each day of theyear. These 366 daily readings have been harvested from Drucker'slifetime of work. At the bottom of each page, the reader will findan action point that spells out exactly how to put Drucker's ideasinto practice. It is as if the wisest and most action-orientedmanagement consultant in the world is in the room, offering histimeless gems of advice. The Daily Drucker is for anyone who seeksto understand and put to use Drucker's powerful words andideas.

"Genetics For Dummies," 2nd Edition serves as a perfect coursesupplement for students pursuing degrees in the sciences. With 25percent new and revised material, "Genetics For Dummies," 2ndEdition includes coverage of recent discoveries in the field ofgenetics and provides science lovers of all skill levels witheasy-to-follow and easy-to-understand information about thisincreasingly advanced field. It includes new information on: basicgenetics genetic mutations, diseases, and evolution gene therapyand other new--and controversial--medicines the exploration ofethical issues as they pertain to the study of genetics the futureof genetic science results and applications of scientificdiscoveries such as stem cell research, cloning, moleculargenetics, behavioral genetics, bioarcheology, and geneticengineering and more

Learn the basics of practical accounting easily and painlesslywith Accounting For Dummies, 4th Edition, which features newinformation on accounting methods and standards to keep you up todate. With this guide, you can avoid accounting fraud, minimizeconfusion, maximize profits, and make sense of accounting basicswith this plain-English guide to your accountant’s language.Understand how to manage inventory, report income and expenses forpublic or private companies, evaluate profit margins, analyzebusiness strengths and weaknesses, and manage budgets for a betterbottom line.

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies. For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.

An updated and revisedversionof the bestselling The LeadershipPipeline – the critical resource for how companies can growleadersfrom the inside. In business,leadership at every level is a requisite for companysurvival. Yet the leadership pipeline –the internal strategy togrowleaders – in many companies is dry or nonexistent. Drawing on theirexperiences at many Fortune 500 companies, the authors show howorganizations can develop leadership at every level by identifyingfuture leaders, assessing their corporate confidence, planningtheir development, and measuring their results. New to this edition is 65 pages of new material toupdate themodel, share new stories and add new advice based on the ten moreyears of experience. The authors have also added a "FrequentlyAsked Questions" section to the end of each chapter.

This book, the author explains, "is concerned with action rather than understanding, with decisions rather than analysis." It deals with the strategies needed to transform rapid changes into opportunities, to turn the threat of change into productive and profitable action that contributes positively to our society, the economy, and the individual.

In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to “no service”: Eliminate dumb contacts Create engaging self-service Be proactive Make it easy to contact your company Own the actions across the company Listen and act Deliver great service experiences 作者简介： Bill Price is president of Driva Solutions, the North American arm of LimeBridge, a customer service consultancy whose clients include

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.