Praise for Emerging Real Estate Markets "In this book, you'll discover how to snatch real estate opportunities at low prices, before their value becomes common knowledge. Buy all the copies on the bookshelf before your competitor does!" —Frank McKinney, "The Maverick Daredevil Real Estate Entrepreneur" and author of Frank McKinney's Maverick Approach to Real Estate Success "I've never seen another real estate book even come close to laying out a profit road map the way this one does. If your local economy is too hot or too cold, Lindahl's guide will show you how to invest in the up-and-coming markets with the greatest profit potential." —Stacy Kellams, President, www.RealEstateCourseReviews.com "Lindahl shows you how to look into the future and see where the next hot real estate markets will be. It's the closest thing I've found to a real estate crystal ball." —Jeff Adams, President, www.FreeRealEstateMentoring.com "The brilliant thing about this

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to: Define your businesses Know your market Understand your opportunities and threats Set feasible goals and objectives Create the strategies to achieve your objectives Identify and set priorities Write your business plan Get the right people Communicate the strategy and obtain commitment Integrate across functions Execute with discipline Monitor results, evaluate, and react Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain

Project Management reviews the steps in organizing and managing projects, from how to build a realistic schedule to how to measure both success and failure. Project Management discusses team building, timing, the planning process, estimating project costs, managing project interfaces, risk management, and more.

Fully illustrated and highly detailed, The Ultimate History of Mercedes-Benz reveals the fascinating story of one of the world's most prestigious and desirable marques. Here are the stories behind all of the great cars the earliest engine-powered Motorwagens, the record-breaking Blitzen Benz, the famous Silver Arrows racing cars, the instantlyecognizable 300SL Gullwig model, the elegant sedans and sports cars of the late twentieth century, the tiny Smart city car, the fabulous Mercedes-Benz SLR McLaren, and many more.

In clear, simple terms Leadership and the One Minute Manager teaches managers the art of Situational Leadership--a simple system that refutes the conventional management mandate of treating all employees equally, tlere, you'll learn why tailoring management styles to individual employees is so important; why knowing when to delegate, support, or direet is critieal; how to identify the leadership style suited to a partieular person; and how consistent use of the One Minute techniques will produce better management and enhanced motivation on all levels. This remarkable, easy-to-follow book is a priceless guide to creative,personalized leadership that elicits the bestperformance from your staff and the best bottom line for any business.

Let the irrepressible president of the Philadelphia 76ers show you how to succeed in this invaluable blueprint for business and life. A pioneer in the sports physical therapy industry, Pat Croce went from the training room to the boardroom in one of the most unlikely stories in sports history -- a classic rags-to-riches tale made possible by his indestructible positive attitude. With the same unstoppable character that has made him a favorite motivational speaker of Fortune 500 executives, Croce recounts the moments that taught him to strive for and achieve greatness. But I Feel Great and You Will Too! is more than just the story of one man's remarkable journey. Throughout this moving, often hilarious, and always brutally honest book, Croce hits you with pointers on goal setting, communication, creative thinking, desire, dedication, and much more. Croce also includes his "Ten Commandments of Customer Service," the same guidelines he used to become one of the most successful entrepreneurs in

A wise manager knows that success only comes with operational excellence that is properly aligned with strategy. The challenge is knowing what actions to take and when to take them-navigating without knowing the impact of your actions on the bottom line is a risk you can't afford to take. Profit Mapping delivers a forward-looking management decision tool that allows you to proactively navigate business strategy and execution. The authors' exclusive ProFITMAP method is a navigation system for operations that has been used successfully with leading businesses such as Ford Motor Company and General Motors. It enables you to test the impact of any number of factors on operational execution-from product demand and mix changes to process and technology changes to resource limitations-prior to taking any action. ProFIT-MAP helps you make informed process and product decisions and reach your operational and product objectives by answering the following questions: Can it be done? Is it possible? If not, then wha

The seven essential tools for keeping projects on time andunder budget You're executing risk management, leadership, and planning--allhallmarks of outstanding project management. And yet you're stillhaving trouble keeping your projects on schedule. Creative Project Management adds two new elements to the mix:creativity and innovation. Internationally renowned project management consultants MichaelDobson and Ted Leemann combine traditional project managementskills, such as risk evaluation, decision-making, and humandynamics, with outside-the-box thinking and business creativity.They provide seven new tools and approaches you can apply to anyproject. The methods discussed inside Creative Project Management show youhow to: Realistically imagine the outcome of your decisions Work with--and around--the realities and constraints that affectyour decisions Read and predict trends Manage the long- and short-term ramifications of yourdecisions Evaluate the im

How to implement social technology in business, spurcollaborative innovation and drive winning programs to improveproducts, services, and long-term profits and growth. The road to social media marketing is now well paved: A July2009 Anderson Analytics study found 60% of the Internet populationuses social networks and social media sites such as Facebook,MySpace, and Twitter. Collaboration and innovation, driven bysocial technology, are “what’s next.” Written by the author of the bestselling Social MediaMarketing: An Hour a Day in collaboration with Jake McKee, SocialMedia Marketing: The Next Generation of Business Engagementtakesmarketers, product managers, small business owners, seniorexecutives and organizational leaders on to the next step in socialtechnology and its application in business. In particular, thisbook explains how to successfully implement a variety tools, how toensure higher levels of customer engagement, and how to build onthe lessons learned and information gleaned f

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources； Building quality into workplace systems； Finding low-cost but reliable alternatives to expensive new technology； Producing in small quantities； Turning every employee into a qualitycontrol inspector.

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohe

Through impressive results, Six Sigma has proven to hundreds of organizations around the globe that settling for “good enough” won't work. Now Peter S. Pande, foremost expert on change leadership and coauthor of the bestselling The Six Sigma Way, challenges leaders to seek a new standard of leadership excllence and apply principles inspired by Six Sigma to take their companies to a new level. The Six Sigma Leader defines successful leadership in the 21st Century. With illustrative examples and proven strategies such as “The 10 Second Rule” (taking that extra time to make sure you're asking the right questions to get the information you need), the book offers techniques that link leadership improvement to real business results, and explores Six Sigma Leadership: the core principles of Six Sigma leadership and the 21st-century challenges of balance and flexibility Change and Constancy: the role of change in leadership and how to achieve greater return on your change portfolio

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that will transform economics and restore prosperity. Akerlof and Shiller reassert the necessity of an active government role in economic policymaking by recovering the idea of animal spirits, a term John Maynard Keynes used to describe the gloom and despondence that led to the Great Depression and the changing psychology that accompanied recovery. Like Keynes, Akerlof and Shiller know that managing these animal spirits requires the steady hand of government--simply allowing markets to work won't do it. In rebuilding the case for a more robust, behaviorally informed Keynes

An updated and revisedversionof the bestselling The LeadershipPipeline – the critical resource for how companies can growleadersfrom the inside. In business,leadership at every level is a requisite for companysurvival. Yet the leadership pipeline –the internal strategy togrowleaders – in many companies is dry or nonexistent. Drawing on theirexperiences at many Fortune 500 companies, the authors show howorganizations can develop leadership at every level by identifyingfuture leaders, assessing their corporate confidence, planningtheir development, and measuring their results. New to this edition is 65 pages of new material toupdate themodel, share new stories and add new advice based on the ten moreyears of experience. The authors have also added a "FrequentlyAsked Questions" section to the end of each chapter.

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories

Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips. Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportuniti

How to use Strategic Learning to rapidly respond to change andgain a sustainable advantage over your competitors What's evenharder than creating a breakthrough strategy? Making it stick. Ascompanies are fighting to survive in a tough economy, this new bookby Willie Pietersen demonstrates the power of the StrategicLearning process, a four-step dynamic cycle guaranteed to createand sustain winning performance. Adopted by a wide range ofcorporations and not-for-profit organizations, the StrategicLearning process builds on eight years of practicing, adapting andhoning the original concepts Pietersen first introduced in"Reinventing Strategy "to explain how organizations can generatesuperior insights about their customers and competitors, craft aWinning Proposition, focus on a vital few key priorities, createbuy-in throughout the organization and achieve success - again andagain. Teaches organizations to make smarter decisions that helpthem win customers and earn superior profits Explains how toinstill a cul

Join forces to solve your toughest problems. If you need the best practices and ideas for putting headstogether··but don't have time to find them··this book is for you.Here are nine inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: · Forge strong relationships up, down, and across the orgchart · Build collaborative teams · Know when not to collaborate · Pick the right type of collaboration for your business · Harness employees' informal knowledge sharing · Manage conflict wisely · Make smart trade·offs · Put social media technologies to work for your organization

If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst). The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including: How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about c

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

The second edition of Public Finance and Public Policy retainsthe first edition's themes of investigation of responsibilities andlimitations of government. The present edition has been rewrittenand restructured. Public choice and political economy concepts andpolitical and bureaucratic principal-agent problems are introducedat the beginning for application to later topics. Fairness, envy,hyperbolic discounting, and other concepts of behavioral economicsare integrated throughout. The consequences of asymmetricinformation and the tradeoff between efficiency and ex-postequality are recurring themes. Key themes investigated are marketsand governments, institutions and governance, public goods, publicfinance for public goods, market corrections (externalities andpaternalist public policies), voting, social justice, entitlementsand equality of opportunity, choice of taxation, and the need forgovernment. The purpose of the book is to provide an accessibleintroduction to the use of public finance and public policy t

Book De*ion "A candid andcomprehensive look at how to succeed in business - for everyonefrom college graduates to CEOs." Bill Gates, chairman, MicrosoftCorporation Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutal competition.His honest, be-the-best style of management became the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and off the job. Winning is destined to become thebible of business for generations to come. Anyone who has a passion for success will find Welch's optimistic,no excuses, get-it-done mind-set riveting. Packed with personalanecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, a

Have a dream that inspires. Nurture your ability to embracedifferences. Seek out challenges--scale one mountain after another.Face challenges that matter-- learn to "fight with realswords." These and other lessons were the constants in the life of KonosukeMatsushita, founder of the Panasonic business empire. In this firstcomplete English translation of "The Path," Matsushita's timelessadvice will benefit anyone who desires to lead better by livingbetter. For the first time in English, the complete translation of one ofthe most popular and important management books everpublished. In Japan, the name Konosuke Matsushita is spoken with a hushedreverence. Even now, twenty-one years after his death,Matsushita-san is praised by some as "the god of management," andhe remains one of the most influential and inspirational businessthinkers ever. Founder and father of the global corporationPanasonic, Matsushita saw the creation of wealth not as a goal ordestination but as a voyage. And in "The Path,"

From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, because of "Extreme Commuters," people who travel more than 90 minutes each way to work, carmakers must come up with ever more luxury seat features, and "fast food restaurants are coming out with whole meals that fit in cup holders." In a chapter titled "Archery Moms?", Penn reports on the "Niching of Sports": much to the consternation of Major League Baseball, "we don't like sports less, we just like little sports more." The net result of all this "niching" is "greater individual satisfaction"; as Penn notes, "not one of the fastest-growing sports in America... depends substantially on teamwork." Penn draws similar lessons in areas of business, culture, technology