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筛选:
    • 丰田汽车案例----精益制造的14项管理原则TOYOTA WAY
    •   ( 1 条评论 )
    • Jeffrey Liker 著 /2007-01-01/ Warner Books
    • In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: ·Eliminating wasted time and resources ·Building quality into workplace systems ·Finding low-cost but reliable alternatives to expensive new technology ·Producing in small quantities ·Turning every employee into a qualitycontrol inspector

    • ¥188 折扣:7.9折
    • The Big Short: Inside the Doomsday Machine 大放空: 空头成为金融风暴的豪杰
    •   ( 1 条评论 )
    • Michael Lewis 麦克 路易斯 著 /2010-03-01/ W. W. Norton & Company
    • The #1 New York Times bestseller: a brilliant account—character-rich and darkly humorous—of how the U.S. economy was driven over the cliff. When the crash of the U. S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash, the silent crash, had taken place over the previous year, in bizarre feeder markets where the sun doesn’t shine, and the SEC doesn’t dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can’t pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren’t talking. The crucial question is this: Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages? Michael Lewis turns the inquir

    • ¥156.4 折扣:7.9折
    • The Case Study Handbook: How to Read, Discuss, and Write Per
    •   ( 1 条评论 )
    • William Ellet 著 /2007-04-01/
    • If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst). The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including: How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about c

    • ¥183 折扣:7.5折
    • FORBES GREATEST BUSINESS STORIES OF ALL TIME(福布斯的商业传奇)
    •   ( 1 条评论 )
    • Forbes Magazine Staff 著 /1997-08-01/ 吉林长白山
    • What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories

    • ¥153.5 折扣:8.8折
    • Biology For Dummies, 2Nd Edition(ISBN=9780470598757)
    •   ( 2 条评论 )
    • Rene Fester Kratz PhD,Donna Rae Siegfried 著 /2010-06-01/ Wiley
    • An updated edition of the ultimate guide to understandingbiology Ever wondered how the food you eat becomes the energy your bodyneeds to keep going? The theory of evolution says that humans andchimps descended from a common ancestor, but does it tell us howand why? We humans are insatiably curious creatures who can't helpwondering how things work— starting with our own bodies. Wouldn'tit be great to have a single source of quick answers to all ourquestions about how living things work? Now there is. From molecules to animals, cells to ecosystems, Biology ForDummies, 2nd Edition answers all your questions about how livingthings work. Written in plain English and packed with dozens of illustrations,quick-reference Cheat Sheets, and helpful tables and diagrams, it cuts right tothe chase with fast-paced, easy-to-absorb explanations of the lifeprocesses common to all organisms. More than 20% new and updated content, including a substantialoverhaul to the organization of topic

    • ¥135.9 折扣:7.9折
    • 销售商的工具(哈佛商业评论系列)MARKETER'S TOOLKIT
    •   ( 1 条评论 )
    • Business Essentials Harvard 著 /2000-01-01/ Harvard Business School Press
    • Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips. Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportuniti

    • ¥167.5 折扣:7.9折
    • The 8th Habit Personal Workbook: Strategies to Take You from
    •   ( 7 条评论 )
    • Stephen R. Covey 著 /2006-09-01/ Simon & Schuster
    • From Stephen R. Covey, bestselling author of The 8th Habit: From Effectiveness to Greatness, comes the accompanying personal workbook that will help you further realize the power of this new habit. The world has changed dramatically since Covey's classic The 7 Habits of Highly Effective People was published. The challenges we all face in our relationships, families, professional lives and communities are of an entirely new order of magnitude. In order to thrive in what Covey calls the new Knowledge Worker Age, we need to build on and move beyond effectiveness -- to greatness. Accessing the higher reaches of human genius and motivation in today's reality requires a whole new habit. The questionnaires, tests, self-assessments, and other exercises in this workbook provide a hands-on approach to developing the mind-set, skill-set and tool-set for achieving greatness in the Knowledge Worker Age. The 8th Habit will transform the way you think about yourself and your purpose in life, about your organization and abou

    • ¥98 折扣:7.9折
    • Business Model Generation: A Handbook For Visionaries, Game
    •   ( 21 条评论 )
    • Alexander Osterwalder,(亚历山大·奥斯特瓦德),Yves Pigneur,(伊夫·皮尼厄 ) /2010-06-01/ Wiley
    • You're holding a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models and designtomorrow's enterprises. It's a book for the business modelgeneration.Disruptive new business models are emblematic of ourgeneration. Yet they remain poorly understood, even as theytransform competitive landscapes across industries. Business ModelGeneration offers you powerful, simple, tested tools forunderstanding, designing, reworking, and implementing businessmodels. Business Model Generation is a practical, inspiring handbook foranyone striving to improve a business model - or craft a newone. Business Model Generation will teach you powerful and practicalinnovation techniques used today by leading companies worldwide.You will learn how to systematically understand, design, andimplement a new business model — or analyze and renovate an oldone. Business Model Generation practices what it preaches. Coauthoredby 470 Business Model Canvas practitioners from forty-f

    • ¥238.6 折扣:7.9折
    • 经理人的工具包(哈佛商业评论系列) HBE: MANAGER'S TOOLKIT
    •   ( 1 条评论 )
    • Harvard Business School Press 著 /2004-12-01/ WW Norton 美国诺顿图书出版公司
    • Zeroing in on the specific skills that make great managers stand out from the pack, this comprehensive guide is both an essential primer for new managers and a valuable resource for seasoned executives. From hiring and retaining good people to motivating and developing team members, from understanding key financial statements to delegating work effectively, and from setting goals for others to managing your own career, this actionable guide walks readers through every aspect of managing in a complex business world. Filled with practical tools and tips, this essential toolkit will help managers to stay at the top of their game. The Harvard Business Essentials series is for managers at all levels but is especially relevant for new managers. It offers on-the-spot guidance, coaching, and tools on the most relevant topics in business. Each book includes the critical information that managers need on a given topic-from budgeting to hiring to communication to strategy-and offers interactive tools and worksheets

    • ¥209.4 折扣:8.8折
    • How Starbucks Saved My Life星巴克挽救我
    •   ( 7 条评论 )
    • Michael Gates Gill 著 /2008-09-01/
    • Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water. But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to her now. For the first time in his life he experiences being a member of a minority trying hard to

    • ¥79.2 折扣:8.8折
    • One Minute Manager Meets The Monkey 一分钟经理碰上猴子 (ISBN 97806881
    •   ( 2 条评论 )
    • Kenneth H. Blanchard 著 /1989-12-01/ HarperCollins
    • Start with a monkey. It comes from your subordinates shifting their responsibility to you -- until you're working for them! How does the successful manager keep monkeys off his back? In this lively, provocative seminar, two of today's foremost consultants show you: ·How to recognize monkeys before they land on your back ·How to stop your subordinates from imposing unnecessary time demands on you ·Why "an honest day's work for a fair day's pay" does not apply to managers ·The real answer to the Manager's Lament: "where does all the time go?" ·Why you should be on the golf course on Saturday instead of at the office

    • ¥75.8 折扣:7.9折
    • (领导力挑战反思)CHRISTIAN REFLECTIONS ON THE LEADERSHIP CHALLENGE
    •   ( 1 条评论 )
    • John C. Maxwell 著 /2006-04-01/ Oversea Publishing House
    • Christian Reflections on The Leadership Challenge gathers together in one place a remarkable collection of leaders who share insights on faith and leadership. Well-grounded in research, this reflective and practical book shows how Christian leaders - no matter the setting - put into place The Five Practices of Exemplary Leadership: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart.

    • ¥130.5 折扣:8.8折
    • The Performance Pipeline: Getting The Right Performance At E
    •   ( 4 条评论 )
    • Stephen Drotter 著 /2011-09-01/ Wiley
    • The guide that defines the results required at eachorganizational level to sustain business success It's not enough to build a company full of people withleadership skills. The Performance Pipeline digs deep into the realwork of executing business results at each leadership layer. Filled with lessons and examples from the author's 40 years ofexperience Shows how to set performance standards, make sure the rightwork is being done, and remove performance barriers Illustrates how leaders can make the transition to the nextlevel and achieve full performance This book gives leaders in any industry an advantage over thecompetition.

    • ¥204.6 折扣:7.9折
    • MHPE: Making Teams Work 使团队发挥作用
    •   ( 2 条评论 )
    • 麦克·马金 原著,黄圣峰 译 /2005-04-01/
    • Cooperation is the king! Teamwork achieves maximum results by infusing each member's talent, creativity, and energy into the given task. In today's fast-moving work environment, a team is far stronger than an individual in execution and creativity. This book provides 24 rules and guidelines for molding individual team membcrs into a solid and functioning group. Look at this value-packed book to learn how to: Forge a team that can make a difference and achieve great performances; Eliminate rivalries and focus on solving problems or challenges at hand: Handle the conflict well and drive for better results: Inspire creativity. This book shows you how to build a great team. working with individual members as well as the collective team to produce creative, consistent. and decisive results.

    • ¥72.8 折扣:7.5折
    • SPEAK LIKE A CEO(ISBN=9780071451512)
    •   ( 6 条评论 )
    • Suzanne Bates 著 /2005-03-01/ McGraw-Hill
    • On your rise to the top, hard work and experience areimportant, but they can take you only so far. To lead in yourindustry or profession, you must be ready to assume the leader'sspeaking role. In survey after survey, the number-one skilldetermined to be indispensable to leaders is communication. Mustyou be born with this talent, or can you learn how to command aroom? In Speak like a CEO Suzanne Bates proves that you don't have tobe a natural-born speaker to develop a compelling communicationstyle all your own. Whether you're in the corner office or the OvalOffice, at the dining room table or before an audience of millions,you'll find a blueprint to speak like a leader and get results. Notanother one-size-fits-all guide to better presentations or publicspeaking, Speak like a CEO is a sophisticated approach based on thephilosophy that successful leaders have their own uniquecommunication styles. Its self-assessments, exercises, andcustomizable self-improvement plans let you zero in on yourstrengths

    • ¥158.4 折扣:8折
    • The Art of Strategy: A Game Theorist's Guide to Success in B
    •   ( 4 条评论 )
    • Avinash K. Dixit and Barry J. Nalebuff 著 /2008-09-01/ W W Norton & Co Ltd
    • The authors who brought you the bestseller in game theory, Thinking Strategically, now provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

    • ¥179.4 折扣:7.9折
    • Twitter Power 2.0: How To Dominate Your Market One Tweet At
    •   ( 4 条评论 )
    • Joel Comm 著 /2010-04-01/ Wiley
    • The best guide to using Twitter to market toconsumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue,Whole Food, and GM have discovered the instant benefits ofleveraging social media site Twitter to reach consumers directly,build their brand, and increase their sales. Some companies havewhole teams of specialists whose only job is to respond to thetweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in howbusinesses and marketers can integrate Twitter into their existingmarketing strategies to build a loyal following among Twittermembers, expand awareness of their product or service, and evenhandle negative publicity due to angry or disappointedcustomers. Updated with thirty percent new material, including all thelatest business applications for Twitter Includes new, recent case studies of companies at the forefrontof the Twitter movement Helps you develop your own social netw

    • ¥115.3 折扣:7.9折
    • Trump: How to Get Rich 地产大亨特朗普:如何致富
    •   ( 46 条评论 )
    • Donald J.Trump 著 /2004-12-01/ HarperCollins
    • Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres

    • ¥49.2 折扣:8.8折
    • Winning (杰克·韦尔奇:赢) 9780061240171
    •   ( 13 条评论 )
    • Jack Welch 著 /2006-01-01/ HarperCollins
    • Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics. Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job. Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from

    • ¥54.6 折扣:8.8折
    • Turning Passions Into Profits: Three Steps to Wealth and Pow
    •   ( 1 条评论 )
    • Christopher Howard 著 /2005-04-01/ 吉林长白山
    • In Turning Passions into Profits,Chris Howard,a leading authority on personal influence and effec-tiveness,helps readers break through boundaries to achieve wealth and power.He gives eye-opening insight into the playing field and the rules of the game of life,and provides innovative techniques and con-crete tools for expanding the playing field,rewriting the rules,and winning the game. Each individual’s personal rule book is based on learned behavior and personal experiences that shape his or her perspectives.Turning Passions into Profits helps readers recognize and overcome their stifling,self-imposed rules and limitations and move toward a more fulfilling and rewarding future. “Change your focus and take charge of your life”is Howard’s mantra.He provides actionable techniques to get readers on the fast track from today’s frustrating status quo to tomorrow’s infinite possibilities.This inspiring,empowering book includes thought-provoking exercises to complete and strategies

    • ¥179.3 折扣:7.9折
    • Drucker Lectures: Essential Lessons 德鲁克讲座
    •   ( 21 条评论 )
    • PeterDrucker 著 /2011-04-01/ McGraw-Hill
    • Hailed by Business Week as "the man who invented management,"Peter EDrucker approached the topic from a stun-ning number ofangles--drawing on lessons from sociology, culture, politics,econom- ics, religion, psychology, and literature--and molded theminto a clear, coherent vision:The ultimate health of societydepends on whether our corporations and other institu- tions areeffectively run and responsibly led. Over many decades, Drucker's books and articles have influencedcountless busi- ness, nonprofit, and government leaders, and his principles continue to help steerthe most successful organizations in the world. But even his mostavid fans will find a new Peter Drucker in these pages. The DruckerLectures presents thirty-three of his most im-portant speeches andtalks delivered at profes- sional gatherings and in the classroom.They showcase a great thinker at work--exploring, testing, andrefining his ideas.

    • ¥213.3 折扣:7.9折
    • Reminiscences Of A Stock Operator 9780471770886
    •   ( 5 条评论 )
    • Edwin Lefèvre 著 /2006-01-01/ HarperCollins UK
    • -Worth magazine "The most entertaining book written on investing isReminiscences of a Stock Operator, by Edwin Lefèvre, firstpublished in 1923." -The Seattle Times "After twenty years and many re-reads, Reminiscences is stillone of my all-time favorites." -Kenneth L. Fisher, Forbes "A must-read classic for all investors, whether brand-new orexperienced." -William O'Neil, founder and Chairman, Investor's BusinessDaily "Whilst stock market tomes have come and gone, this remainspopular and in print eighty years on." -GQ magazine First published in 1923, Reminiscences of a Stock Operator isthe most widely read, highly recommended investment book ever.Generations of readers have found that it has more to teach themabout markets and people than years of experience. This is atimeless tale that will enrich your life-and your portfolio.

    • ¥156.4 折扣:7.9折
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