The succession of crises facing the U.S. economy in 2008 and 2009 have thrown a bright spotlight on Federal Reserve chairman Ben Bernanke. Each of his moves to address the disastrous economic conditions are reported and analyzed at length in the press as he works to mitigate the effects of the sub-prime lending debacle and resulting credit crisis. Bernanke is undergoing a stern test as America's central banker — a test created for him, in large part, by his predecessor, Alan Greenspan. This new paperback edition of Bernanke’s Test is completely updated with events through the end of 2009. As such, it's among the most valuable and up-to-the-minute works on Bernanke's career as Fed chair published to date, making it an essential look at the central figure shaping the recovery of the U.S. and world economies.

Zigzag Your Way to Success! Have you ever set your sights onthe top of a mountain and then started your ascent by headingstraight through the trees and up the sheer cliffs? Or driven inyour car to the other side of town--as the crow flies? Of coursenot! Because you instinctively know that, just as a river has towend its way around obstacles, the best route is never actually astraight line! In The Zigzag Principle, Rich Christiansen applies afoundational law of nature to business management,entrepreneurship, goal-setting, and life in general as he exploreswhy zigzagging toward our intended outcomes is more effective thantrying to bulldoze our way through whatever stands between us andour objectives. Christiansen helps you get started, make your wayover the big hill to initial profitability, and minimize risksalong the way. A s the head of well-established corporations and asthe brains behind numerous start-ups, Christiansen has been throughit all, and he's charted all the zigs and zags you'll encounter. InThe

Join forces to solve your toughest problems. If you need the best practices and ideas for putting headstogether··but don't have time to find them··this book is for you.Here are nine inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: · Forge strong relationships up, down, and across the orgchart · Build collaborative teams · Know when not to collaborate · Pick the right type of collaboration for your business · Harness employees' informal knowledge sharing · Manage conflict wisely · Make smart trade·offs · Put social media technologies to work for your organization

Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work?because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. 作者

"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management."—David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of laun

Most of us think of leaders as courageous risk takers,orchestrators of major events-in a word, heroes. Yet while suchfigures are inspiring and admirable, Harvard Business SchoolProfessor Joseph Badaracco argues that their larger-than-lifeaccomplishments are simply not what makes the world work. Whatdoes, he says, is the sum of millions of small yet consequentialdecisions that men and women working far from the limelight makeevery day: how a line worker for a pharmaceutical company respondswhen he discovers a defect in a product's safety seal; how amanager deals with a valued employee suspected of stealing; how atrader handles a transaction error that will cost a clientmoney.Badaracco calls them "quiet leaders"-people who chooseresponsible, behind-the-scenes action over public heroism toresolve tough leadership challenges. These individuals don't fitthe stereotype of the bold and gutsy leader, and they don't wantto. What they want is to do the "right thing" for theirorganizations, their coworkers, and t

A friend’s recommendation is more powerful than anyadvertisement. In the world of Facebook, Twitter, and beyond, thatrecommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power ofword-of-mouth marketing to transform your business. Listen to yourcustomers and prospects. Deliver value, excitement, and surprise.And most important, learn how to truly engage your customers andhelp them spread the word

True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today's top leaders - with some surprising results. In this important book, acclaimed former Medtronic CEO Bill George and co-author Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader. True North presents a concrete and comprehensive program for leadership success and shows how to create your own Personal Leadership Development Plan centered on five key areas: Knowing your authentic defining your values and leadership understanding your building your support and, staying grounded by integrating all aspects of your life. True North offers an opportunity for anyone to transform their leadership path and become the authentic leader they were born to be.Personal, original, and illuminating stories from Warren Bennis, Sir Adrian Cadbury, George Shultz (former

Your LEAN and mean guide to Lean Six Sigma Ready to implement better, faster, cheaper, more-profitableprocesses in your organization? Lean Six Sigma Demystified, SecondEdition, shows you how to use proven techniques for simplifying,streamlining, and optimizing business practices for maximumproductivity and profitability. Written in a step-by-step format, this practical guide covers thefundamental methods and tools of Lean Six Sigma. You'll get detailson reducing defects and deviation, sustaining improvements, andachieving laser-focused process innovations. Measurement systemsanalysis (MSA), Design for Lean Six Sigma, and statistical toolssuch as analysis of variance (ANOVA) are also discussed. Clearexamples, helpful diagrams, and concise explanations make it easyto understand the material, and end-of-chapter quizzes and a finalexam reinforce key concepts. It's a no-brainer! You'll learn about: The seven speed bumps of Lean Value stream mapping and spaghetti diagramming

The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It is the perfect pathway to success. Why a dog? A dog has only two states of thought, which are happy, and waiting to be happy. When it has a task to do, it sees the beginning and the end. It doesn't become anxious or depressed at the size of the job, but just undertakes it and deals with obstacles as they come. It always succeeds. Geoff Burch taps into the core of great personal development writing in The Way of the Dog. He focuses on the two big questions - what do you want to do with your life and how do you do it? By following the way of the dog, each obstacle in your path is dealt with unfailingly, one at a time. And if you don'

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Real Estate 101, you'll learn how to: * Develop the entrepreneurial skills to succeed in real estate investing * Make money in any market at any time * Convert properties for new uses and make more money * Create instant equity in any property * Determine how financing will affect the cash flow and value of your property * Use options and assignments to buy and sell properties you don't own * A

How do you keep your customers coming back-and get them tobring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring anduseful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

A comprehensive guide to financial engineering that stressesreal-world applications Financial engineering expert Charles S. Tapiero has his finger onthe pulse of shifts coming to financial engineering and itsapplications. With an eye toward the future, he has crafted acomprehensive and accessible book for practitioners and students ofFinancial Engineering that emphasizes an intuitive approach tofinancial and quantitative foundations in financial and riskengineering. The book covers the theory from a practitionerperspective and applies it to a variety of real-worldproblems. Examines the cornerstone of the explosive growth in marketsworldwide Presents important financial engineering techniques to price,hedge, and manage risks in general Author heads the largest financial engineering program in theworld Author Charles Tapiero wrote the seminal work Risk and FinancialManagement.

The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn from Toyota and develop systems that fit their unique cultures.

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from adorm-room novelty to a company with 500 million users. It is one ofthe fastest growing companies in history, an essential part of thesocial life not only of teenagers but hundreds of millions ofadults worldwide. As Facebook spreads around the globe, it createssurprising effects—even becoming instrumental in political protestsfrom Colombia to Iran. Veteran technology reporter David Kirkpatrick had the fullcooperation of Facebook’s key executives in researching thisfascinating history of the company and its impact on our lives.Kirkpatrick tells us how Facebook was created, why it hasflourished, and where it is going next. He chronicles its successesand missteps, and gives readers the most complete assessmentanywhere of founder and CEO Mark Zuckerberg, the central figure inthe company’s remarkable ascent. This is the Facebook story thatcan be found nowhere else. How did a nineteen-year-old Harvard student create a company thathas transformed the

Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.

For any investment professional or specialist trader, knowing how to read and interpret rapidly fluctuating market signals can be one of the most challenging aspects of the job. This new title shows how DeMark Indicators can provide a technical analysis system for identifying risk, calculating future projected price rises, constructing more reliable trend lines and forecasting possible trend reversal levels. Jason Perl's concise explanation of the indicators themselves will familiarise the reader with one of the most popular technical analysis tools and demonstrate how to combine the various indicators and time frames to achieve a higher probability of trading success.

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories

Change is the one constant in business, and we must adapt orface obsolescence. Yet certain challenges never go away. That'swhat makes this book "must read." These are the 10 seminal articlesby management's most influential experts, on topics of perennialconcern to ambitious managers and leaders hungry forinspiration--and ready to run with big ideas to accelerate theirown and their companies' success. If you read nothing else - full stop - read: Michael Porter on creating competitive advantage and distinguishingyour company from rivals John Kotter on leading change through eight critical stages Daniel Goleman on using emotional intelligence to maximizeperformance Peter Drucker on managing your career by evaluating your ownstrengths and weaknesses Clay Christensen on orchestrating innovation within establishedorganizations Tom Davenport on using analytics to determine how to keep yourcustomers loyal Robert Kaplan and David Norton on measuring your company's strategywith the Balanced Scorecard Rosabeth Moss K

"Genetics For Dummies," 2nd Edition serves as a perfect coursesupplement for students pursuing degrees in the sciences. With 25percent new and revised material, "Genetics For Dummies," 2ndEdition includes coverage of recent discoveries in the field ofgenetics and provides science lovers of all skill levels witheasy-to-follow and easy-to-understand information about thisincreasingly advanced field. It includes new information on: basicgenetics genetic mutations, diseases, and evolution gene therapyand other new--and controversial--medicines the exploration ofethical issues as they pertain to the study of genetics the futureof genetic science results and applications of scientificdiscoveries such as stem cell research, cloning, moleculargenetics, behavioral genetics, bioarcheology, and geneticengineering and more

The book that shows how to get the job done and deliverresults . . . whether you’re running an entire company or in yourfirst management job Larry Bossidy is one of the world’s most acclaimed CEOs, a manwith few peers who has a track record for delivering results. RamCharan is a legendary advisor to senior executives and boards ofdirectors, a man with unparalleled insight into why some companiesare successful and others are not. Together they’ve pooled theirknowledge and experience into the one book on how to close the gapbetween results promised and results delivered that people inbusiness need today. After a long, stellar career with General Electric, Larry Bossidytransformed AlliedSignal into one of the world’s most admiredcompanies and was named CEO of the year in 1998 by Chief Executivemagazine. Accomplishments such as 31 consecutive quarters ofearnings-per-share growth of 13 percent or more didn’t just happen;they resulted from the consistent practice of the discipline ofexe

The financial crisis and ensuing recession permanently changedhow business is conducted. Executives and other decision makers,pressured to accomplish higher goals with lower budgets, aredemanding greater levels of accountability from their people. Andwhen it comes to investing in business processes, they wantquantifiable proof that any new initiative will contribute tosolving problems, serving customers, and improving thebusiness. The Real Value of Training gives you the tools not only to provethat your program will deliver solutions; it goes one step further,so you can explain exactly how much it will deliver. Presented bytraining ROI expert Ron Stone, The Real Value of Training offers an11-step process for qualitatively and quantitatively measuring thevalue of training. Stone's methodology brings ROI to a new level of scrutiny andcredibility by helping you successfully: Collect critical performance data Analyze results and adjust for causal influence and sustainedimpact Assign a monetary value to busin

The essential guide to seamless product management for today’sfluid, unpredictable business world Long considered the most useful and insightful guide of its kind,The Product Manager’s Handbook has been fully revised and updatedto give you the edge in today’s challenging business landscape. Itfeatures expanded coverage of product development processes,intelligence-gathering techniques (including social media), and agreater emphasis on international issues. This indispensable resource proves that the techniques and toolsproduct managers use are similar—regardless of what industry theywork in and what kind of products they manage. Simply put, thisbook has everything you need for superior job performance—whetheryou manage consumer or business-to-business products created by anorganization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate yourorganization’s disparate segments into a cooperative,results-focused unit that produces sa

A wise manager knows that success only comes with operational excellence that is properly aligned with strategy. The challenge is knowing what actions to take and when to take them-navigating without knowing the impact of your actions on the bottom line is a risk you can't afford to take. Profit Mapping delivers a forward-looking management decision tool that allows you to proactively navigate business strategy and execution. The authors' exclusive ProFITMAP method is a navigation system for operations that has been used successfully with leading businesses such as Ford Motor Company and General Motors. It enables you to test the impact of any number of factors on operational execution-from product demand and mix changes to process and technology changes to resource limitations-prior to taking any action. ProFIT-MAP helps you make informed process and product decisions and reach your operational and product objectives by answering the following questions: Can it be done? Is it possible? If not, then wha