At Harvard, social acceptance and success with the opposite sex had to be applied for. In the absence of family money or innate charisma, misfit and maths prodigy Eduardo Saverin dreamed of joining one of Harvard's elite Final clubs. His best friend, painfully shy computer genius Mark Zuckerberg, turned instead to his natural talents, hacking into the university's computer system to create a rateable database of every female student on campus. Narrowly escaping expulsion after 80% of Harvarda's population voted in just two hours, crashing the entire computer system, Mark and Eduardo together refocused the site into something less controversial - The Facebook - which spread like a wildfire across campuses around the country. Within months hundreds of thousands of college kids had signed up. Suddenly Eduardo and Mark were getting nods not just from the female population, but from venture capitalists too. It was then, amidst the dizzying levels of cash and the promise of unbelievable power, that the first cracks

For the typical American homeowner, Great Houses on a Budget presents case studies from across the country that achieve high style at an affordable cost. Most homeowners can only fantasize about owning and living in beautiful dream homes designed by top architects -- houses that are well beyond the reach of average consumers. This splendidly illustrated volume promises to provide a reality check by presenting beautifully designed houses by the same architects, but with one exception. The houses in this book were designed and built for clients with high standards, as well as modest budgets. Fifteen in-depth case studies display the work of some of today's finest architects in locations ranging from California and Connecticut, to Virginia and Oregon. Each project includes lavish photography accompanied by detailed discussion of the economical construction techniques implemented in each house. With an in-depth look at square footage costs, design techniques, and low-cost building materials, Great Hou

An authoritative exploration of logistics management within the engineering design and development process, this book concentrates on the design, sustaining maintenance and support of systems. The volume provides complete coverage of reliability, maintainability, and availability measures, the measures of logistics and system support, the system engineering process, logistics and supportability analysis, system design and development, the production/construction phase, utilization, sustaining support and retirement phases, and logistics management. For those interested in logistics engineering and management.

Branding your firm's future-with success More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.

A collection of classic and cutting-edge articles, and case studies provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies.

Managers working in today's organizations often focus more on results than on the people who achieve those results. But regularly evaluating the performance of your employees is critical to improving the efficiency and output of your organization. Performance reviews have changed significantly in the past few years. Companies today are looking for the key characteristics, known as competencies, that help the most successful people in their field to be so successful. Managers and employees need to focus on those competencies, especially during performance review discussions.

How can companies perform so well that their industry counterparts are competitors in name only? Although they operate in the same industry, serve the same market, and even use the same suppliers, these “rabbits” lead the race and, more importantly, continually widen their lead. In Chasing the Rabbit, Steven J. Spear describes what sets high-velocity, market-leading organizations apart and explains how you can lead the pack in your industry. Spear examines the internal operations of dominant organizations, including Toyota, Alcoa, Pratt & Whitney, the US Navy's Nuclear Power Program, and top-tier teaching hospitals--organizations operating in vastly differing industries, but which share one thing in common: the skillful management of complex internal systems that generates constant, almost automatic self-improvement at rates faster, durations longer, and breadths wider than anyone else musters. As a result, each enjoys a level of profitability, quality, efficiency, reliability, and agility unmatched

As running a corporate?or government or not-for-profit?enterprise becomes increasingly complicated, more sophisticated approaches are needed to implement strategy and measure performance. Purely financial evaluations of performance, for example, no longer suffice in a world where intangible assets?relationships and capabilities?increasingly determine the prospects for success. Kaplan, a Harvard Business School professor of accounting, and Norton, president of Renaissance Solutions, make a key contribution by describing and illustrating the balanced scorecard, a multidimensional approach to measuring corporate performance that incorporates both financial and non-financial factors. The concept of a balanced scorecard originated in a study group of 12 companies that met throughout 1990; since then, the authors have worked with several companies, including FMC Corporation, Brown & Root Energy Services, Mobil and CIGNA, to create scorecards and use them as a systematic means to implement new organizational strateg

Praise for SalesBURST!! "SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today." -Peter Handal, CEO, Dale Carnegie & Associates, Inc. "Every salesperson wants to get up to speed as fast as they can-but not as fast as their manager wants them to. SalesBURST!! helps every salesperson shift into fifth gear without skipping first, second, third, or fourth. This makes three people happy:the manager, the salesperson, and the salesperson's banker." -Jeffrey Gitomer, author of Little Red Book of Selling "This is a great book that shows you how to make more sales, faster and easier than you ever thought possible." -Brian Tracy, author of The Psychology of Selling "Learn from Evans and SalesBURST!! how passion, determination, and an intelligence-based sales effort can make you successful." -John Calamos, CEO, Calamos Investments "I have utilized Evans's sales methods to successfully manage my

American capitalism is in dire straits, caught in a perilouspattern of increasing volatility, decreasing investor returns, andongoing bad behavior by executives. And it's getting worse. Sincethe turn of the twenty-first century, we've seen two massivevalue-destroying market meltdowns and a string of ethics breaches,including accounting scandals, options-backdating schemes, and thesubprime mortgage debacle. Just what is going on here? Is it theinevitable decline of the American economy? Is it the new normal ina technology-enabled global marketplace? Or is it possible that thevery theories we've embraced to underpin our capital markets areactually producing these crises? In "Fixing the Game", Roger Martinreveals the culprit behind the sorry state of American capitalism:our deep and abiding commitment to the idea that the purpose of thefirm is to maximize shareholder value. This theory has led to amassive growth in stock-based compensation for executives and,through this, to a naive and wrongheaded linkin

MBA IN A BOOK offers the kind of information graduates of MBAprograms ought to have, but usually gain only after years ofhard-won experience. This volume contains essential advice aboutthe fundamentals of business, sales, and leadership from some ofhistory's most influential thinkers and doers: entepreneurs,executives, scholars, statesmen, and philosophers. The business principles section includes wisdom about thefundamentals of business practice and theory and important adviceon investment, leadership, management, marketing, and success. Thefollowing section includes observations and insights that offeruseful sales advice and ingenious techniques. Readers will discovergems of wisdom that address both the daily practicalities and thegrand ideals of leadership in the final section. Updated with a new introduction, this valuable collection willprovide readers with the keys to mastering timeless and essentialbusiness skills. MBA IN A BOOK will inspire, guide, and supportanyone interested in

Is your company's top talent jumping ship as good replacementsbecome harder to get? If you need the best practices and ideas forwinning the race for talent but don't have time to find them thisbook is for you. Here are 11 inspiring and useful perspectives, allin one place. This collection of HBR articles will help you: lookfor good people in all the right places; interview moreeffectively; make and keep compelling promises to candidates andemployees; mitigate the risks of hiring stars from other companies;coach and mentor to shore up commitment; stretch promisingemployees' responsibilities; rotate high performers into a varietyof teams; and, reverse the female brain drain.

Occupying the broad middle ground between cutthroat competition and outright merger, a strategic alliance can be almost any collaborative arrangement by which companies share capital, technology, distribution networks, manufacturing facilities or a host of other resources. It's a vast and somewhat amorphous topic, but this wide-ranging collection of papers from the Harvard Business Review gives a coherent and useful introduction. The writers, academics and business executives, provide both conceptual clarity and practical insight into a variety of collaborative arrangements. Gary Hamel, Yves L. Doz and C.K. Prahalad explore the tension inherent in strategic alliances, with partners who are often competitors in the same industry trying to learn each other's secrets without revealing too many of their own. Ashish Nanda and Peter J.Williamson show how joint ventures can refurbish a troubled business unit and prepare it for a lucrative sale. Carlos Ghosn recounts the turnaround of ailing car maker Nissan thanks t

For any investment professional or specialist trader, knowing how to read and interpret rapidly fluctuating market signals can be one of the most challenging aspects of the job. This new title shows how DeMark Indicators can provide a technical analysis system for identifying risk, calculating future projected price rises, constructing more reliable trend lines and forecasting possible trend reversal levels. Jason Perl's concise explanation of the indicators themselves will familiarise the reader with one of the most popular technical analysis tools and demonstrate how to combine the various indicators and time frames to achieve a higher probability of trading success.

Risk control and derivative pricing have become of majorconcern to financial institutions, and there is a real need foradequate statistical tools to measure and anticipate the amplitudeof the potential moves of the financial markets. Summarisingtheoretical developments in the field, this 2003 second edition hasbeen substantially expanded. Additional chapters now coverstochastic processes, Monte-Carlo methods, Black-Scholes theory,the theory of the yield curve, and Minority Game. There arediscussions on aspects of data analysis, financial products,non-linear correlations, and herding, feedback and agent basedmodels. This book has become a classic reference for graduatestudents and researchers working in econophysics and mathematicalfinance, and for quantitative analysts working on risk management,derivative pricing and quantitative trading strategies.

This provocative book by a Japanese executive shows that the keys to business success in the West are the proven techniques of the Far East successful strategic planning and its conservative execution. Strategy in the classic military sense is deploying your forces to achieve a competitive advantage. Concentrating on the thought processes behind Japan's successful strategic thinking, this book describes what strategic thinking is and presents concepts and concrete examples for its application. Only by integrating the three C's in a strategic triangle Customer, Competitor, and Company can sustained competitive advantage exist. Business managers at all levels can benefit from this 'how to think about it' guide by developing profitable and creative strategies.

Why do the rich get richer even in a financial crisis? In hisnew book the bestselling author of "Rich Dad, Poor Dad" confirmshis message and challenges readers to change their context and actin a new way. In this timely new book, Robert Kiyosaki takes a newand hard-hitting look at the factors that impact people from allwalks of life as they struggle to cope with change and challengesthat impact their financial world. In "An Unfair Advantage: ThePower of Financial Education", Robert underscores his messages andchallenges readers to change their context and act in a new way.Readers are advised to stop blindly accepting that they are"disadvantaged" people with limited options and challenge thepreconception that they will struggle financially all of theirlives. Robert's fresh approach to his time-tested messages includesclear, actionable steps that any individual or family can take,starting with education. Education becomes applied knowledge, apowerful tactic with measurable results. In true "Rich Dad" sty

Innovation may be the hottest discipline around today—inbusiness circles and beyond. And for good reason. Innovationtransforms companies and markets. It’s the key to solving vexingsocial problems. And it makes or breaks professional careers. Forall the enthusiasm the topic inspires, however, the practice ofinnovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-timeinnovation expert Scott D. Anthony draws on stories from hisresearch and field work with companies like Procter Gamble todemystify innovation. In his trademark conversational and livelystyle, Anthony presents a simple definition of innovation, breaksdown the essential differences between types of innovation, andilluminates innovation’s vital role in organizational success andpersonal growth. This unique hybrid of professional memoir and business guidebookalso provides a powerful 28-day program for mastering innovation’skey steps: ? Finding insight

Why are you doing what you're doing when you're doing it?” If you can account for one-hundred percent of time spent in the workplace, you're more organized than most people; if not, you need to rethink your day. Getting Organized at Work provides 24 proven tips, tools, and strategies that will help you analyze your use of time, root out inefficiencies, and change bad habits. Address the practical, realistic challenges inside and you'll soon see measurable differences in your productivity. This constructive, high-speed guide offers all the information you'll need to: Organize and prioritize the elements of your day Develop and use a master list to keep your mind clear and the work flowing Set realistic goals by anticipating unplanned, time-wasting obstacles Plan, schedule, and conduct meetings so you don't waste your-and everyone else's-precious time Convert your telephone and email inboxes from time-wasters into time-savers These simple tips will help you elimi

Discover how your net worth can be worth more "The Ten Roadsto Riches" takes an engaging and informative look at some ofAmerica's most famous (and infamous) modern-day millionaires (andbillionaires) and reveals how they found their fortunes.Surprisingly, the super-wealthy usually get there by taking justone of ten possible roads. And now, so can you Plenty of books tellyou how to be frugal and save, but "The Ten Roads to Riches" tellsyou how you can, realistically, get super-rich. Throughout thesepages, renowned investment expert and self-made billionaire KenFisher highlights amusing anecdotes of individuals who havetraveled (or tumbled) down each road, and tells you how to increaseyour chances of success. Whether it's starting a business, owningreal estate, investing wisely, or even marrying very, very well,Fisher will show how some got it right and others got it horriblywrong. Find out the right questions to ask when starting your ownbusiness-the richest road of all Learn what Mark Cuban, RupertMurdo

Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles.We've combed through hundreds of Harvard Business Review articleson leadership and selected the most important ones to help youmaximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity

"As a manager, my purpose is to serve the greater goodby bringing people and resources together to create value that nosingle individual can create alone..." So begins the MBA Oath, conceived in early 2009 byMax Anderson, Peter Escher, and a team of Harvard Business Schoolstudents. They saw that in the wake of the financial crisis, theMadoff scandal, and other headlines, MBAs were being vilified.People were angry because business leaders, many of whom were MBAs,seemed not to care about anything beyond their own privateinterests. Many began to question the worth of business schools andthe MBA degree. The oath quickly spread beyond Harvard, becoming a worldwidemovement for a new generation of leaders who care about society aswell as the bottom line. Thousands of graduating MBAs have nowpledged to conduct themselves with honesty and integrity, just asmedical students swear by the Hippocratic oath before they canpractice. This book is the manifesto for the movement. It provides not only astrong case for wh

The winner of the National Book Award and now considered a classic, The House of Morgan is the most ambitious history ever written about an American banking dynasty. Acclaimed by The Wall Street Journal as "brilliantly researched and written", the book tells the rich, panoramic story of four generations of Morgans and the powerful, secretive firms they spawned. It is the definitive account of the rise of the modern financial world.A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P. Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved.Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece, a compelling account of a remarkable institution and the m

Another extraordinary business fable from the "New York Times"bestselling author Patrick LencioniWritten in the same dynamicstyle as his previous bestsellers including "The Five Dysfunctionsof a Team," Lencioni illustrates the principles of inspiring clientloyalty through a fascinating business fable. He explains thetheory of vulnerability in depth and presents concrete steps forputting it to work in any organization. The story follows a smallconsulting firm, Lighthouse Partners, which often beats outbig-name competitors for top clients. One such competitor buys outLighthouse and learns important lessons about what it means toprovide value to its clients. Offers a key resource for gainingcompetitive advantage in tough times Shows why the quality ofvulnerability is so important in business Includes ideas forinspiring customer and client loyalty Written by the highlysuccessful consultant and business writer Patrick LencioniThis newbook in the popular Lencioni series shows what it takes to gain areal and lastin