Mark Penn argues that the biggest trends in America are theMicrotrends, the smaller trends that go unnoticed or ignored. Onemillion people can create new market for a business, spark a socialmovement, or effect political change. In 1996, a microtrendidentified by Penn ("soccer moms") was crucial in re-electingPresident Clinton. With years of experience as one of world's mosthighly regarded pollsters, Mark Penn identifies the new microtrendssweeping the world: *Single women by choice: More often than ever before, they aren'twaiting for Mr. Right. They are raising children by themselves andbuying their own homes. *Splitters: A growing number of middle-class residents areshuttling between two homes, creating new communities and dynamicsin the real estate market. *Sun Haters: Environmentalists, skin cancer survivors, andparents concerned about the impact the sun is having on ourhealth. *Philo-semites: A growing number of people want to date Jewishmen and women. *Classical Musi

The Smithsonian National Air and Space Museum draws morevisitors than any other museum in the world—90,000 a day in thesummertime—and the exhibit of air travel posters featured in thisunique companion volume combines arresting, colorful art, rarearchival material, and a unique approach to aeronautical history.The posters—most of them never before published—featurebarnstormers, gliders, and flying boats, the earliest passengerflights, the first luxury-liners, mail carriers, jets, and muchmore. Spanning a century and a half, they combine the popular artand the commerce of their eras, with both explored in theentertaining, informative text by a longstanding National Air andSpace Museum curator. From 19th-century circus impresarios offeringrides in gaudy hot-air balloons to the sleek 21st-centuryairliners, the posters provide a fascinating illustrated history offlight as it evolved from an exotic realm inhabited only byvisionaries and daredevils into our modern world of speedy jets andfrequent flye

Let the irrepressible president of the Philadelphia 76ers show you how to succeed in this invaluable blueprint for business and life. A pioneer in the sports physical therapy industry, Pat Croce went from the training room to the boardroom in one of the most unlikely stories in sports history -- a classic rags-to-riches tale made possible by his indestructible positive attitude. With the same unstoppable character that has made him a favorite motivational speaker of Fortune 500 executives, Croce recounts the moments that taught him to strive for and achieve greatness. But I Feel Great and You Will Too! is more than just the story of one man's remarkable journey. Throughout this moving, often hilarious, and always brutally honest book, Croce hits you with pointers on goal setting, communication, creative thinking, desire, dedication, and much more. Croce also includes his "Ten Commandments of Customer Service," the same guidelines he used to become one of the most successful entrepreneurs in

With a new Afterword by the author and a new Foreword by MarkCuban In this commanding big-picture analysis of what went wrong incorporate America, Alex Berenson, a top financial investigativereporter for The New York Times, examines the common threadconnecting Enron, Worldcom, Halliburton, Computer Associates, Tyco,and other recent corporate scandals: the cult of the number. Every three months, 14,000 publicly traded companies report salesand profits to their shareholders. Nothing is more important inthese quarterly announcements than earnings per share, the lodestarthat investors—and these days, that’s most of us—use to judge thehealth of corporate America. earnings per share is the number forwhich all other numbers are sacrificed. It is the distilled truthof a company’s health. Too bad it’s often a lie. Alex Berenson’s The Number provides a comprehensiv, brutallyfactual overview of how Wall Street and corporate America losttheir way during the great bull market tha

With corporate scandals dominating the headlines on aregular basis, business ethics are more important than ever. Thisamusing primer highlights everything an aspiring CEO should knowabout maintaining integrity in corporate America. You llfind: - Guidance on making fair and honest business decisions - A quiz to test your own ethics - Advice on promoting ethical behavior - Simple lessons for making your workplace a positiveenvironment - And much, much more. It's the perfect gift for office newbies, seasoned executives,and college graduates everywhere!

Book De*ion "A candid andcomprehensive look at how to succeed in business - for everyonefrom college graduates to CEOs." Bill Gates, chairman, MicrosoftCorporation Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutal competition.His honest, be-the-best style of management became the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and off the job. Winning is destined to become thebible of business for generations to come. Anyone who has a passion for success will find Welch's optimistic,no excuses, get-it-done mind-set riveting. Packed with personalanecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, a

It's hard to think of a CEO that commands as much respect as Jack Welch。 Under his leadership， General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business。 In Jack: Straight from the Gut， Welch， with the help of Business Week journalist John Byrne， recounts his career and the style of management that helped to make GE one of the most successful companies of the last century。 Beginning with Welch's childhood in Salem， Massachusetts， the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder，which culminated in 1981。 What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls ”superficial congeniality”--a dislike that would help earn him the nickname ”Neutron Jack。” In spite of its 496 pages， Jack: Straight from the Gut is a quick read that any student or manage

Get Rich, Don't Bitch Today, more than ever before, wealth is something every woman hasthe power to create. Yet Jean Chatzky constantly hears all theexcuses why women can’t and don’t master their money. Now, shereveals the secrets and the strategies she created to take controlof her own money–strategies through which she gained her “moneyconfidence.” It’s time for you to find yours! In Make Money, Not Excuses Jean shares these valuablelessons: ? Where to start ? How to get over your “I’m not smart enough to deal with money”feelings ? Why being a “good-enough investor” will make more money for youin the long-term (while trying to be a “great investor” will driveyou crazy) ? How (and where) to save your money ? Why women make better investors––and higher returns––thanmen ? How to track where you’re overspending ? How to pay off your debt Jean is unsurpassed in her ability to explain money and investingin

Learn all you need to know about delegation, from decidingwhich tasks to delegate and selecting an appropriate candidate toensuring the brief is clear and the task is completed. How toDelegate shows you how to free your time and motivate your staff,plus it provides practical techniques to try when delegating. Powertips help you handle real-life situations and develop first-classdelegation skills that will dramatically improve results andrelationships. The Essential Manager have sold more than 1.9 million copiesworldwide! Experienced and novice managers alike can benefit fromthese compact guides that slip easily into a briefcase or aportfolio. The topics are relevant to every work environment, fromlarge corporations to small businesses. Concise treatments ofdozens of business techniques, skills, methods, and problems arepresented with hundreds of photos, charts, and diagrams. It is themost exciting and accessible approach to business andself-improvement available.

A hands-on, interactive guide to managing your monday andbuilding your financial future Many of the worksheets in this book are available online and can besaved, printed, and recalculated at any time. Go to:WSJ.com/BookTools Understanding your money, and getting it to work for you, is moreimportant today than it ever was, because you alone are responsiblefor every aspect of your financial life, from managing yourday-to-day living expenses to planning a college savings fund and,ultimately, retirement. The sooner you start taking control of yourfinancial life the better, and there’s no greater authority onfinancial matters than The Wall Street Journal . Thisworkbook takes the mystery out of personal finance and addressesevery topic you’ll need to master, from building a solid financialbase to growing your financial assets. Worksheets, charts, andstep-by-step instructions throughout help you do the math and workthrough the basics, making it quick and easy to organize your cashand eventually build wealth.

Add this aptly titled piffle to the ranks of pink-covered girl-centric fiction that has come sailing out of England over the last two years. At age 25, Rebecca Bloomwood has everything she wants. Or does she? Can her career as a financial journalist, a fab flat and a closet full of designer clothes lessen the blow of the dunning letters from credit card companies and banks that have been arriving too quickly to be contained by the drawer in which Rebecca hides them? Although her romantic entanglements tend toward the superficial, there is that wonderful Luke Brandon of Brandon Communications: handsome, intelligent, the 31st-richest bachelor according to Harper's and actually possessed of a personality that is more substance than style. Too bad that Rebecca blows it whenever their paths cross. Will Rebecca learn to stop shopping before she loses everything worthwhile? When faced with the opportunity to do good for others and impress Luke, will she finally measure up? Rebecca is so unremittingly shallow and Luk

For all of the millions of Americans who are out of work, soonto be out of work, or wishing to be freed from unrewardingwork—here is the must-have book that will show you how you can makea living by working when, where, and how you want. Newly revised and updated, Barbara J. Winter’s guide tosuccessful self-employment is now more relevant than ever before.Drawing on the techniques and ideas of her popular seminars as wellas her own thirty years of business expertise and that of othersuccessful entrepreneurs, Winter offers the practical, proven wayto launch your own profitable venture. Her indispensable adviceranges from why creativity is more important than capital to how toavoid the most common pitfalls of self-employment and how todevelop multiple profit centers. And for this new edition, she has added timely advice on topicsincluding: ?how to find opportunity in a chaotic economy ?why smart, small and spunky is the 21st Century businessmodel ?using the Internet to o

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres

It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not s

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional c

In The Heart of Business Liz Mohn describes her experiences asa woman and an entrepreneur at Bertelsmann, Europe’s largest mediacorporation, in a powerful call to action for organizations ofevery size and purpose to adapt to the evolving criteria of successin the twenty-first century. With the new millennium being shapedby the forces of internationalization and globalization, Mohn asksan important question: Will humane values take their rightful andnecessary place as a vital factor in the equations that measureachievement and prosperity in the world we will hand over to ourchildren and grandchildren? Making a plea for a new paradigm of business and personalachievement that combines material rewards with those of friendshipand social consciousness, Mohn writes passionately and eloquentlyabout her beliefs as a woman, a philanthropist, and a corporateleader. At their heart is a deep concern about frightening trendsin our society: the loss of direction, the increase in bothselfishness and lonelines

Success is an art form that few can master. Here, Sun Tzu's ancient principles of war, reinterpreted for the modern businessperson, offer the skills to gain an advantage and achieve success on the corporate battlefield...and the strategies to win at work when conflicts arise. 作者简介： Donald G. Krause provides consulting services and writes books on competitive strategy implementation and leadership development. He has 30 years of experience with Fortune 500 companies, smaller businesses, health care organizations, the US General Accounting Office, and his own firm. Mr. Krause is a seasoned lecturer and educator. He was voted educator of the year for 1999 at Robert Morris College in Chicago, IL. He is also the author of The Way of the Leader and Musashi's Book of Five Rings for Executives. --This text refers to the Paperback edition.

Publisher Comments：When he was 26， Chip Conley broke the two cardinal rules of starting a business： he invested in an industry about which he knew nothing and he ignored the mantra "location， location， location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood. A dozen years later， Chip is the "boy wonder" of the American travel industry， famous for his entrepreneurial genius， creativity， and sense of fun. In The Rebel Rules， Conley shares his success secrets. He focuses on the primary traits — vision， passion， instinct， and agility — that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone — whether a virgin entrepreneur or a corporate manager — who wants to walk in step with today's business innovators. The Rebel Rules will show you how to：1.Tap into your natural talents and focus on what you can control 2.Build a fanatical customer base and create great buzz3.Engage employees and encourage them to b

Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutdl competition.His honest, be-the-best style of management b ame the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and offthe job. Winning is destined to become the bible ofbusiness for generations to come. Anyone who has a passion for success will find Welch'soptimistic, no excuses, getqt-done mind-set riveting. Packed withpersonal anecdotes and written in Jack's distinctive no b.s. voice,Winning offers deep insights, original thinking, and solutions tonuts-and-bolts problems that will change forever the way peoplethink about work. "There is a lifetime of wisdom about business, and life, packedinto Jack Welch's Winning. It is unquestionably the best managementbook to come along in

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

In this stunning new book, Malcolm Gladwell takes us on anintellectual journey through the world of ''outliers'' the best andthe brightest, the most famous and the most successful. He asks thequestion: what makes high-achievers different? His answer is thatwe pay too much attention to what successful people are like, andtoo little attention to where they are from: that is, theirculture, their family, their generation, and the idiosyncraticexperiences of their upbringing.

Technological advances and the global marketplace are changingthe way we live and work. Doing the work you love is the critical factor to personal fulfillment and economic success. Noone understands this more than Laurence G. Boldt, whose Zen andthe Art of Making a Living helped many carve out new andrewarding career paths. But how do you find the courage to startthe search for a new career? And how do you tap into your own bestresources to discover what you want to do and what you’re good at?This remarkable guide offers simple yet profound strategies to helpyou answer those questions by focusing on four key elements to besought in any life’s work: Integrity, Service, Enjoyment, andExcellence. Boldt has reduced the quest for meaningful work to itsessence and will lead you to an understanding of what you could andshould be doing with your life.

In 1984, The LittleKingdom told the story of Apple's first decade alongside thehistories of Steve Jobs and Steve Wozniak. Now Moritz revisits hisclassic biography in light of what Apple has become, offering forthe first time in paperback the only from the ground up account ofApple's early years.