The Purpose-Driven Life will help you understand why you are alive and reveal God's amazing plan for you-both here and now,and for eternity.Rick Warren will guide you through a personal 40-day spiritual journey the will transform your answer to life's most important question:What on earth am I here for?Knowing God's purpose for creating you willreduce your striss,focus your energy,simplify your decisions,give meaning toyour life,and most important,prepare you for eternity. 作者简介：RICK WARREN is the founding pastor of Saddleback Church in Lake Forest,California,one of America's largest and best-known churches.
An MBA in a book! A distillation of the wisdom of the greatest entrepreneurs,business leaders,economists,and inspirational figures of all time--in one handy and elegant volume.No ones business education would be complete without the wisdom included in THE 101 GREATEST BUSINESS PRIN-CIPLES OF ALL TIME.From Adam Smith to Donald Trump,from Thomas Edison to Peter Drucker and Jack Welch,here are inspiring words and advice from the most creative thinkers of our time.Readers will encounter such fundamental concepts as Buy cheap,sell dear,perceptive observations like Failing organizations are usually over-managed and under-led（Warren Bennis）,and such expressions of basic ideals as Robert F.Kennedys impassioned declaration（paraphrasing George Bernard Shaw）,Some see the world as it is,and ask why? I see the world as it might be,and ask why not? This book will motivate and inspire its readers to work with more creativity,lead with passion and compassion,and maximize the profitability of both their careers and th
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
Revered management thinker Peter F. Drucker is our trusted guidein this thoughtful, day-by-day companion that offers hispenetrating and practical wisdom. Amid the multiple pressures ofour daily work lives, The Daily Drucker provides the inspirationand advice to meet the many challenges we face. With his trademarkclarity, vision, and humanity, Drucker sets out his ideas on abroad swath of key topics, from time management, to innovation, tooutsourcing, providing useful insights for each day of theyear. These 366 daily readings have been harvested from Drucker'slifetime of work. At the bottom of each page, the reader will findan action point that spells out exactly how to put Drucker's ideasinto practice. It is as if the wisest and most action-orientedmanagement consultant in the world is in the room, offering histimeless gems of advice. The Daily Drucker is for anyone who seeksto understand and put to use Drucker's powerful words andideas.
From the jungles of the trading [loot to thecasinos of bas Vogas, The bia Short tells the outrageous story ofthe misfits, renegades and visionaries who saw tha.t the biggesteredit bubble of all time was about to burst, bet against thebanking system and made, a killing.
Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice. 作者简介： Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.
Sales is cornerstone: everything starts and falls on sales. And this is the BIBLE OF SALES. THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING" Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry -- methods that net immediate and spectacular results. This book explains how to: * Develop the self-image to give you the edge in every sales situation * Concentrate on the customer's emotional factors to ensure better sales results * Identify your customer's most pressing concerns and po
"This is not another 'how to start your own business' book,but rather one man's struggle to find meaning and fulfillment inwork, latching onto elephants when needed, but mostly flying solowithout a net." -Booklist Social philosopher and international business guru, CharlesHandy provides a firsthand account of how we got here and where weare headed. Handy takes us on his life's journey, looking back tosuch topics as his childhood and education and how they prepared(or, rather, did not prepare) him for a career in business; thechanging nature of organizational life within the context of theold economy and the new; the great variety of capitalism around theworld; and, through it all, his struggle to find meaning andfulfillment in work. This book is both a poignant personal memoirand a deep reflection on the past and future of world capitalism,with all its possibilities and pitfalls.
David Foster Wallace made an art of taking readers into placesno other writer even gets near. The series of stories from whichthis exuberantly acclaimed book takes its title is a sequence ofimagined interviews with men on the subject of their relations withwomen. These portraits of men at their most self-justifying,loquacious, and benighted explore poignantly and hilariously theagonies of sexual connections.
The rules that can make or break your career. For anyone who's breaking in, moving up, or just trying to make agreat professional impression, this essential guide offersreal-life anecdotes and advice to help you build competence andconfidence in the tricky arena of modern business etiquette.Includes: "Blunder Busters"-proven strategies to help you tackle anythingfrom office dating to business lunches "Sir, your fly is unzipped!"-the art of verbal diplomacy Contemporary guidelines for goof-proof e-mail The top ten career killers and how to beat them Global gaffes: easy ways to avoid overseas embarrassment Grace under fire-surviving dining disasters, party faux-pas andeverything in-between
Bill Strickland has spend the past thirty years transformingthe lives of thousands of people through Manchester Bidwell, thejobs training center and community arts program he founded inPittsburgh. Working with corporations, community leaders, andschools, he and his staff strive to give disadvantaged kids andadults the opportunities and tools they need to envision and builda better, brighter future. In Make the Impossible Possible, Bill Strickland shows how eachof us, by adopting the attitudes and beliefs he has lived by everyday, can reach our fullest potential and achieve the impossible inour lives and careers--and perhaps change the world a little in theprocess. Through lessons from Strickland's own life experiences andthose of countless others who have overcome challengingcircumstances and turned their lives around, Make the ImpossiblePossible teaches us how to build on our passions and strengths,dream bigger and set the bar higher, achieve meaningful success,and inspire the lives of others.
What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestsellingauthor of Smart Women Finish Rich, Smart Couples Finish Rich, andThe Finish Rich Workbook, what’s the real secret to getting rich?What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing thatsecret. The Automatic Millionaire starts with the powerful story of anaverage American couple--he’s a low-level manager, she’s a beautician--whose jointincome never exceeds $55,000 a year, yet who somehow manage to owntwo homes debt-free, put two kids through college, and retire at 55with more than $1 million in savings. Through their story you’lllearn the surprising fact that you cannot get rich with a budget!You have to have a plan to pay yourself first that is totallyautomatic, a plan that will automatically secure your future andpay for your present. What makes The Automatic Millionaire unique: You don’t need a budget
The bestselling guide to seizing opportunity in the workplace,from the woman at the pinnacle of the Hearst magazine empire Every woman dreams of having a wise, funny mentor who understandsthe challenges she faces. Now, Cathie Black—one of Forbes's "100Most Powerful Women" and Fortune's "50 Most Powerful Women inBusiness"—offers invaluable lessons that will help you land thejob, promotion, or project you're vying for. You'll find out how tohandle interviews, which rules to break, and why you should makeyour life a grudge-free zone. Filled with surprisingly candid,personal stories and advice, this is the only career guide you'llever need.
A black swan is a highly improbable event with threeprincipal characteristics: It is unpredictable; it carries amassive impact; and, after the fact, we concoct an explanation thatmakes it appear less random, and more predictable, than it was. Theastonishing success of Google was a black swan; so was 9/11. ForNassim Nicholas Taleb, black swans underlie almost everything aboutour world, from the rise of religions to events in our own personallives. Why do we not acknowledge the phenomenon of black swans untilafter they occur? Part of the answer, according to Taleb, is thathumans are hardwired to learn specifics when they should be focusedon generalities. We concentrate on things we already know and timeand time again fail to take into consideration what we don’t know.We are, therefore, unable to truly estimate opportunities, toovulnerable to the impulse to simplify, narrate, and categorize, andnot open enough to rewarding those who can imagine the“impossible.” For years, Taleb has studie
Two top public-speaking coaches offer fresh advice on givingeffective speeches and presentations with the immediacy of aconversation. The best speeches don't sound like speeches, and the bestspeakers make listeners feel as though they are being addresseddirectly. The trick is to make every presentation as natural anddirect as a one-on-one conversation. This expert but accessibleguide reveals: - The six truths behind every conversation-and how to use them atthe podium - The three steps to inspiring any audience - The seven secrets for using voice and body language - The seven tools every speaker uses or misuses Whether addressing a few colleagues or a packed auditorium,readers will find practical and simple techniques for inspiringevery listener.
We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession?regardless of where you started out. But with opportunity comes responsibility. Companies today aren?t managing their knowledge workers? careers. Instead, you must be your own chief executive officer. That means it?s up to you to carve out your place in the world and know when to change course. And it?s up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. The keys: Cultivate a deep understanding of yourself?by identifying your most valuable strengths and most dangerous weaknesses. Articulate how you learn and work with others and what your most deeply held values are. Describe the type of work environment where you can make the greatest contribution. Only when you operate with a combination of your strengths and self-knowledge can you achieve true?and lasting?excellence.
By the author of the modern classic The Black Swan, thiscollection of aphorisms and meditations expresses his major ideasin ways you least expect. The Bed of Procrustes takes its title from Greek mythology: thestory of a man who made his visitors fit his bed to perfection byeither stretching them or cutting their limbs. It representsTaleb’s view of modern civilization’s hubristic sideeffects—modifying humans to satisfy technology, blaming reality fornot fitting economic models, inventing diseases to sell drugs,defining intelligence as what can be tested in a classroom, andconvincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you byexposing self-delusions you have been living with but neverrecognized. With a rare combination of pointed wit and potent wisdom, Talebplows through human illusions, contrasting the classical values ofcourage, elegance, and erudition against the modern diseases ofnerdiness, philistinism, and phoniness.
Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a "first date" with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skillful brand management can keep a consumer-brand marriage fresh and satisfying. Tools to rate Engagement Potential and Customer Engagement are also provided, allowing marketers to quickly and objectively rate their own brand's performance.
We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own
One of your most sensitive duties as a manager is conducting performance appraisals. How do you objectively evaluate another person's performance? What guidelines are there for talking to your direct reports about both their strengths and their weaknesses? How can you address a weakness to help an employee develop into a stronger member of your team? This book teaches you how to prepare for, conduct, and follow up on performance evaluations in ways that link employee performance to your company's and group's goals. You'll learn how to: Document employee development right from the start Set the appropriate tone in a performance review Address a performance problem Follow up on next steps with your employee
Knowledge has become the most important factor in economiclife. It is the chief ingredient of what we buy and sell, the rawmaterial with which we work. Intellectual capital--not naturalresources, machinery, or even financial capital--has become the oneindispensable asset of corporations. Intellectual Capital is a groundbreaking book, visionaryin scope and practical in applications, that offers powerful newways of looking at what companies do and how to lead them. It isthe first book to show how to turn the untapped, unmapped knowledgeof an organization into its greatest competitive weapon. Intellectual Capital cuts through the vague rhetoric of"paradigm shifts" to show how the Information Age economy reallyworks--and how to make it work for you and your business. Readerswill learn how to discover and map the human, structural, andcustomer capital that embody the knowledge assets of a corporation;how successful companies manage their intellectual capital toimprove performance; how intellectual capital
Discusses how to create products/services tailored to yourcustomers' needs, recognizing and rewarding your most profitabletrophy customers, using guarantees to build customer trust, andturning first-time customers into frequent buyers. Softcover. DLC:Customer satisfaction.
Getting Organized at Work shows busy professionals how to get two more hours of productivity out of each day. It provides 24 lessons to master working on the right task at the right time and to put an end to procrastination. 作者简介： KEN ZEIGLER is a veteran trainer, consultant, and speaker on time manage- ment and productivity.
I, WOZ offers readers a unique glimpse into the offbeat andbrilliant but ethical mind that conceived the Macintosh. After 25years avoiding the public eye, Steve Wozniak reveals the full storyof the Apple computer, from its conception to his views on theiconic cult status it has achieved today. In June 1975 Steve'scuriosity and determination inspired him to build a computer, thefirst Apple. Six months later, he sold the machine, and for theself-professed 'engineer's engineer', success was imminent. Butthis story is full of life lessons, critical decisions, hugetriumphs and big mistakes. Steve speaks also of his childhood,phone hacking pranks, working at Hewlett-Packard, the life-changingplane crash and teaching.
