Corporate candy giants Milton Hershey and Forrest Mars builtbusiness empires out of one of the world's most magical,sought-after substances: chocolate. In The Emperors of Chocolate,Jo?l Glenn Brenner--the first person to ever gain access to thehighly secretive companies of Hershey and Mars--spins a uniquestory that takes us inside a world as mysterious as Willy Wonka'sChocolate Factory. Packed with flavorful stories and outrageouscharacters that give the true scoop on this real-life candyland,The Emperors of Chocolate is a delectable read for business buffsand chocoholics alike. Start reading and you'll soon be hungry formore.
In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. In Getting Things Done Allen shows how to: Apply the "do it, delegate it, defer it, drop it" rule to get your in-box to empty Reassess goals and stay focused in changing situations Plan projects as well as get them unstuck Overcome feelings of confusion, anxiety, and being overwhelmed Feel fine about what you're not doing From core principles to proven tricks, Getting Things Done can transform the way you work, showing you how to pick up the pace without wearing yourself down.
Take the combined fortunes of Bill Gates, Tiger Woods and Roman Abramovich. Now imagine someone stealing that much money - and being hailed as a financial genius. That man is Bernard Madoff. Backed by governments and global banks, Madoff defrauded $65 billion from charities and individual investors including Stephen Spielberg. Finally turned in by his own sons, Madoff opened his door in his dressing gown to be arrested by the FBI. Eleven charges and eleven guilty verdicts later he swapped his penthouse for a prison cell. Only $1 billion was left. Madoff is the first definitive account of the rise and fall of the biggest fraudster ever. It's a story of greed, betrayal and lies, of remorseless risk-taking, family tragedy and financial disaster. Investigative reporter Erin Arvedlund was the first to expose Madoff back in 2001, but Wall Street and the world didn't listen. In this astonishing book, she answers the crucial unsolved questions: why and when did Madoff turn his business into a massive fraud? How did h
Selling on eBay(r) can be confusing, frustrating, and oftendiscouraging, no matter the seller's skill level. Most sellers areself-taught, starting with a beginner's book and progressing totrial-and-error listings that produce hit-or-miss results andexpensive mistakes. eBay(r) sellers often have so many questions,problems, and, at the same time, so many creative ideas thatsometimes "listing paralysis" occurs. Where do they go to get theiranswers? eBay(r) help desk representatives can only providesterile, procedural answers-not practical, tactical solutions. Manygood books about eBay(r) are on the market, and although the moreintermediate and advanced books provide good tips and strategies,they miss the most critical need eBay(r) sellers have-solving theirproblems.
THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.
THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Put these words to work for you Learn the gift of gab and getcloser to your dream job This latest addition to the bestsellingPerfect Phrases series is a must-read for anyone who dreadsnetworking or who has ever fumbled or frozen during important andpossibly career-changing conversations. "Perfect Phrases forProfessional Networking" arms readers with foolproof and versatilephrases that help them take advantage of virtually any professionalnetworking opportunity. KNOW WHAT TO SAY IN ANY SITUATION Fromcocktail parties to industry conferences, association meetings, andeven unexpected run-ins on the street, this book has all the toolsyou need to feel comfortable striking up a conversation, steeringit in the right direction, and following up effectively. Whetheryou're looking for a promotion, considering a career change, orjust hoping to update that rolodex for a rainy day, this handyresource has you covered--including new-media tactics such ase-mail etiquette, rules for social networking, and the proper way
The No Asshole Rule was awarded a Quill Award as the Best Business Book of 2007. When Robert Sutton's "No Asshole Rule" appeared in the Harvard Business Review, readers of this staid publication were amazed at the outpouring of support for this landmark essay. The idea was based on the notion, as adapted in hugely successful companies like Google and SAS, that employees with malicious intents or negative attitudes destroyed any sort of productive and pleasant working environment, and would hinder the entire operation's success. Now using case studies from these and many more corporations that have had unquestioned success using variations of "The No Asshole Rule," Sutton's book aims to show managers that by hiring mean-spirited employees - regardless of talent - saps energy from everyone who must deal with said new hires. FEATURING A NEW CHAPTER ON THE RULE AND ITS SURPRISING IMPACT! In this new version of The No Asshole Rule, Bob Sutton provides an uproarious account of the world-wide reaction to his best-se
A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas -- or anything else -- this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable -- and more valuable to your company -- when you apply Bettger's keen insights on: The pow
Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics. Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job. Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from
Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.
With all the financial know-how and experience of the wizardson Wall Street and elsewhere, how is it that the market still goesboom and bust? How can people be so willing to get caught up in themania of speculation when history tells us that a collapse isalmost sure to follow? In this primer, the renowned economist JohnKenneth Galbraith reviews the major speculative episodes of thelast three centuries - from the 17th century tulip craze to thecalamitous junk-bond follies of the 1980s. His insights provideimportant lessons on speculative economics, and demonstrateconclusively that money and intelligence are not necessarilylinked.
In 1996, young cycling phenom Armstrong discovered he had testicular cancer. In 1999, he won the Tour de France. Now he's a grateful husband, a new fatherAand a memoirist: with pluck, humility and verve, this volume covers his early life, his rise through the endurance sport world and his medical difficulties. Cancer "was like being run off the road by a truck, and I've got the scars to prove it," Armstrong declares. Earlier scars, he explains, came from a stepfather he casts as unworthy; early rewards, from his hardworking mother and from the triathlons and national bike races Armstrong won as a Texas teen. "The real racing action was over in Europe": after covering that, Armstrong and Jenkins (Men Will Be Boys, with Pat Summit, etc.) ascend to the scarier challenges of diagnoses and surgeries. As he gets worse, then better, Armstrong describes the affections of his racing friends and of the professionals who cared for him. Armstrong is honest and delightful on his relationship to wife Kristin (Kik), and goe
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies — McKinsey, American Express, RJR Nabisco — Gerstner's insights into management and leadership are applicable to any business, at any level.Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. 作者简介: Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its
What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestsellingauthor of Smart Women Finish Rich, Smart Couples Finish Rich, andThe Finish Rich Workbook, what’s the real secret to getting rich?What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing thatsecret. The Automatic Millionaire starts with the powerful story of anaverage American couple--he’s a low-level manager, she’s a beautician--whose jointincome never exceeds $55,000 a year, yet who somehow manage to owntwo homes debt-free, put two kids through college, and retire at 55with more than $1 million in savings. Through their story you’lllearn the surprising fact that you cannot get rich with a budget!You have to have a plan to pay yourself first that is totallyautomatic, a plan that will automatically secure your future andpay for your present. What makes The Automatic Millionaire unique: You don’t need a budget
In his 14th book, bestselling author Nicholas Sparks tells theunforgettable story of a man whose brushes with death lead him tothe love of his life. After U.S. Marine Logan Thibault finds a photograph of a smilingyoung woman buried in the dirt during his tour of duty in Iraq, heexperiences a sudden streak of luck -- winning poker games and evensurviving deadly combat. Only his best friend, Victor, seems tohave an explanation for his good fortune: the photograph -- hislucky charm. Back home in Colorado, Thibault can't seem to get the woman inthe photograph out of his mind and he sets out on a journey acrossthe country to find her. But Thibault is caught off guard by thestrong attraction he feels for the woman he encounters in NorthCarolina - Elizabeth, a divorced mother -- and he keeps the storyof the photo, and his luck, a secret. As he and Elizabeth embarkupon a passionate love affair, his secret soon threatens to tearthem apart -- destroying not only their love, but also theirlives. Filled with tender r
An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.
Cooperation is the king! Teamwork achieves maximum results by infusing each member's talent, creativity, and energy into the given task. In today's fast-moving work environment, a team is far stronger than an individual in execution and creativity. This book provides 24 rules and guidelines for molding individual team membcrs into a solid and functioning group. Look at this value-packed book to learn how to: Forge a team that can make a difference and achieve great performances; Eliminate rivalries and focus on solving problems or challenges at hand: Handle the conflict well and drive for better results: Inspire creativity. This book shows you how to build a great team. working with individual members as well as the collective team to produce creative, consistent. and decisive results.
A game plan for team players in every arena of life--business,family, sports--uses examples from the life of the great basketballcoach to show how any group can combine strengths and talents andbe successful. Reprint. No one knows the dynamics of a winning team better than Pat Riley,one of pro basketball's most successful coaches. The Winner Withinis his game plan for team players in every aspect of life:business, family, or sports. Riley uses his own examples ofsuccess--in and out of sports--to show how any group can blend itstalents to create lasting success. The pro basketball coach and popular motivational speaker presentshis recipe for leadership, personal growth, and control of shiftingdynamics, showing how to forge strong groups that can work togetherto create success
Meet new people and converse with confidence Be credible and charismatic in every social and businesssituation Make friends and important contacts wherever you go Command the respect of everyone you meet You know who they are. They're the people who, regardless of money,education, looks, or personality, make an impression wherever theygo. They are master communicators, and everyone enjoys talking tothem. How to Develop Great People Skills shows you how to be one ofthose lucky few. Communication guru Leil Lowndes arms you with ninety-six all-new,cutting edge, research-based communications techniques for successin life, love, and business. You will smash the invisible glass ceiling that keeps many peopledown both personally and professionally. Your new weapon is aneurologically and psychologically sound concept called "EmotionalPrediction," or E.P. Leil Lowndes explains the power of EP andshows you how to harness it through deceptively simple methods toreach greater success in all of your relationships.
In today's world, yesterday's methods just don't work. In Getting Things Done , veteran coach and management consultantDavid Allen shares the breakthrough methods for stress-freeperformance that he has introduced to tens of thousands of peopleacross the country. Allen's premise is simple: our productivity isdirectly proportional to our ability to relax. Only when our mindsare clear and our thoughts are organized can we achieve effectiveproductivity and unleash our creative potential. In GettingThings Done Allen shows how to:
The last lecture on leadership by the NFL's greatest coach:Bill Walsh Bill Walsh is a towering figure in the history of the NFL. Hisadvanced leadership transformed the San Francisco 49ers from theworst franchise in sports to a legendary dynasty. In the process,he changed the way football is played. Prior to his death, Walsh granted a series of exclusiveinterviews to bestselling author Steve Jamison. These became hisultimate lecture on leadership. Additional insights and perspective are provided by Hall of Famequarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadershipare the same whether you run an NFL franchise, a fortune 500company, or a hardware store with 12 employees. These final wordsof 'wisdom by Walsh' will inspire, inform, and enlighten leaders inall professions.