Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read. 在由芝加哥大学布斯商学院教授理查德·塞勒（Richard Thaler）和卡斯·桑斯坦（Cass Sunstein）合

Separate yourself from the pack Competition has never been more intense for admittance into the nation's top law schools. The application essay represents your only chance to plea your case to admissions officers. Why select you over so many other qualified applicants? Your essay needs to do more than simply list your background and accomplishments. It must reveal the depth of your passion for law, the discipline you bring to this demanding profession, and the strength of character you possess for the ethical and moral challenges that lie ahead. Learn by example Harvard Law School is one of the premier law schools in America. Every year, thousands of elite applicants try for a few hundred slots. Of the dedicated few accepted, fifty-five have shared the application essays that helped them make the cut. * Learn what works. * Structure your essay for maximum impact. * Avoid common pitalls. Each essay is analyzed by the staff of the Harvard Crimson, Harvard's daily newspaper, and accompanied by no-nonsen

本论文集共收录论文222篇。论文主题涉及政府公共事业，交通，能源与环境，建筑，地产与物业，航空航天与国防，网络与电子通信，教育，认证，标准，PM工具与软件，PM技术与方法，企业项目管理9个领域。被收录的论文的作者来自全球20多个国家和地区。

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebenchmark

Conversationisoneofthemostdecisivefactorsinoursuccessinbusinessandinlife.It'salsoanartanyonecanlearn—withthehelpofafewsimpletips,guidelinesandtechniques. TheArtofTalkingtoAnyonemakesiteasy.Usingsamplescripts,real-lifesituations,andsurefirestrategies,thisall-in-onehandbookprovideseverythingyouneedtobecomeamoresuccessfulconversationalist.Whetheryou'rechattingwithco-workersataconference,meetingnewpeopleataparty,orjusttalkingonthetelephone,thisconfidence-buildingguidecanhelpyoujumpstartyourownuniqueskillsandmakeapositive,lastingimpression.You'llbesurprisedbyhoweasyitistoexpressyourself,howself-assuredyou'llfeel,andhowwellpeoplerespondtotherightwordsattherighttime.Filledwithready-to-useconversationsandusefulsuggestions,thislife-changingbookshowsyou: Howtobeuniversallyliked Howtolistensuccessfully Howtokeepaconversationgoing…andhowtoendone Howtoaskandanswerquestions Howandwhentotelljokes Howtodealwithdifficultconversations Howtocharmandpersuadeothers Nothingrevealsmoreaboutwhoyouarethanwhatyousay.Andn

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. A

Thisdevastatingandinspiringbook,byoneoftheworld'sleadingeconomicthinkers,laysoutnotonlythecourseofthefinancialcrisiswhichbeganin2007,butitsunderlyingcauses,andshowswhymuchmoreradicalreformsareneededthanarecurrentlybeingcontemplatedifwearetoavoidsimilar'systemic'crisesinthefuture.Itshowswhythebailouthasbeenonlymarginallyeffectiveandhowitcouldhavebeenmuchmoreso,andoutlinestheenormousopportunity-notyettaken-todesignanewglobalfinancialarchitecture.ItishighlycriticalofmanyoftheactionsnotonlyofGeorgeBush'sadministration,butalsoofBarackObama's.Itshowswhythebulkofthecostofrecoveryshouldbebornebythoseinthefinancialsector-notjustforreasonsofnaturaljustice,butforcompellingeconomicreasonsalso.Morethananyofthis,itremindsreaderstothinkconstantlyaboutwhateconomiesarefor,andthehumanpurposestheyserve.Freefallisaninstantclassic,combininganenthrallingwhodunitaccountofthecurrentcrisiswithabracingdiscussionofthebroadereconomicissuesatstake.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom. Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influen

When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to get these huge killer whales, among the most feared predators in the ocean, to perform amazing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior -- all of which make these extraordinary performances possible. Kingsley took a hard look at his own often accusatory management style and recognized how some of his shortcomings as a manager, spouse, and father actually diminish trust and damage relationships. He began to see the difference between GOTcha (catching people doing things wrong) and Whale Done! (catching people doing things right). In Whale Done!, Ken Blanchard shows how to make accentuating the positive and redirecting the negative the best tools to increase productivity, instead of creating situations that demoralize people. These techniques are remarkably ea

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The Harvard Business Review on Strategies for Growth presents the latest tactics--including acquisitions, diversification, and innovation--for helping managers find and exploit the best opportunities for growth and profitability.

InKevinManey'snewbook,"TradeOff-WhySomeThingsCatchOnandOthersDon't",wearetreatedtoasimpleworldsetapartfromthelatesttheoriesonthecomplexityofoureconomicsystems.Mostintellectualswritingonthesubjecttodaywilltellyouhowtrulydifficultitistounderstandmarketpressuresandthedynamicsthatdeterminewhathappensinourcommercialmarketplace.EvenMalcolmGladwell,whohasgivenusthe"TheTippingPoint",whichallowsustovisualizehowaproductorservicewithsufficientcriticalmass,theright"stickiness",andtherightcombinationofsalesmen,connectors,andmavensaproductmighttip,catch-onasManeywouldsay,didn'tquitegiveussomethingpracticaltousewhenmakingdecisions. Maneyhasgivenussomethingpracticaltouse.Hehasgivenusalens,ashecallsit,amirrorasIwouldcallit,tounderstandtheverybasicsofhumanpsychologywhenitcomestoseekingoutproductsandservices.It'samirrorbecausethemarketsareareflectionofourselves.First,sincewearesensorybeingsweliketobefullyengagedinahighfidelityenvironment.Inessencewelikethehighbandwidthexperienceofbeingthere,liveandinconcert.Second,ifwecan'tbe

A fascinating journey into the hidden psychological influencesthat derail our decision-making, Sway will change the way you thinkabout the way you think. Why is it so difficult to sell a plummeting stock or end a doomedrelationship? Why do we listen to advice just because it came fromsomeone “important”? Why are we more likely to fall in love whenthere’s danger involved? In Sway, renowned organizational thinkerOri Brafman and his brother, psychologist Rom Brafman, answer allthese questions and more. Drawing on cutting-edge research from the fields of socialpsychology, behavioral economics, and organizational behavior, Swayreveals dynamic forces that influence every aspect of our personaland business lives, including loss aversion (our tendency to go togreat lengths to avoid perceived losses), the diagnosis bias (ourinability to reevaluate our initial diagnosis of a person orsituation), and the “chameleon effect” (our tendency to take oncharacteristics that have been arbitrarily ass