《CFA协会金融前沿译丛：投资组合绩效测评实用方法（原书第2版）》不仅详细介绍了绩效测评中所用到的各种基础分析方法和工具，更重要的是从资深从业者和业内专家的角度对绩效测评的各种方法做了精辟的对比，对于参与投资决策过程中的投资经理、风险管理人员以及投资者来说都是必不可少的参考书。第一部分介绍了投资收益率的各种计算方法及现金流对收益率计算的影响，第二部分解释怎样根据投资组合的收益和风险特征选择适当的参考基准，第三部分评估投资组合的风险，第四部分详细阐述了投资组合绩效的归因分析，《CFA协会金融前沿译丛：投资组合绩效测评实用方法（原书第2版）》最后部分介绍了归因分析各种方法的进化过程，对于绩效测评人员是了解各种归因分析方法历史演变过程难得的经典教程。
作为一本连续发行了8版的人力资源管理教科书，《人力资源管理(从战略合作的角度第8版)》自然有其独到之处。它不仅全面地论述了一般人力资源管理的各个方面，而且具有视角独特、紧扣当代课题、材料丰富、案例新颖、论述生动活泼、注重培养学生实际工作能力等特点。特别是书中所提出的人力资源管理三驾马车（即专职人事管理人员、部门经理和员工要对人力资源工作齐抓共管）的概念，将企业的所有利益相关人都看作是人力资源管理的战略合作伙伴的论述，以及系统处理当前企业最新的面临的团队工作、员工多样化、战略改革和全球化对人力资源管理所提出的挑战等问题，更是《人力资源管理(从战略合作的角度第8版)》不可不读的点睛之笔。 《人力资源管理(从战略合作的角度第8版)》适用于作为大专院校高年级本科生和研究生的人力资源管理教
Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation. 源于著名的咨询公司的商业建议书模板，你一定也会成功。
The last few years have witnessed the largest merger wave in history. From Travelers and Citibank to Chrysler and Daimler-Benz, M&A activity has hit record numbers. With the explosion in this activity, executives of all levels must master the elements essential to a successful merger, acquisition, buyout, takeover, or restructuring. Internationally-renowned M&A expert J. Fred Weston shares the key insight and knowledge in Mergers & Acquisitions, one of the lead-off books in the new McGraw-Hill Executive Education Library. Weston, author of countless books and articles, will show readers how today's mergers are strategic maneuvers designed to build a firm's competitive advantage. He shows readers how acquisition decisions must be weighed carefully to determine costs and benefits. Based on UCLA's executive education mergers and acquisitions program, Mergers & Acquisitions provides coverage of today's most important M&A topics, from the takeover process and strategic planning frameworks to financial restructur
In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling sub*ions to his hometown newspaper. In the backseat were three personal computers. Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world. Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition. It has consistently grown at two to three times the industry rate, its stock went up more than 90,000 percent in the last decade, and Dell is now selling more than $35 million worth of systems per day over In Direct from Dell, you will learn ·why it's better for any business starting out to have too little capital rather than too much ·why your people pose a greater threat to the health of your business than your competition ·how you can exploit y
Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.本书搜集了帮助您了解如何建立顾客忠诚度的策略；这些策略包括透过建立和顾客的伙伴关系、建立品牌、极致的顾客服务等方法，建立和顾客的关系。
Students need exposure to cases to pass the USMLE Step 2 and the internal medicine shelf exam. This book presents 60 clinical cases illustrating essential concepts in internal medicine. Perfect for the clerkship and the USMLE Step 2, each case includes an extended discussion, definitions of key terms, clinical pearls, and USMLE-style review questions. This interactive learning system helps you to learn instead of memorize. *60 internal medicine cases with complete discussions； *Clinical pearls highlight key points； *USMLE-style comprehension questions with each case； *Primer on how to approach the patient； *Proven learning system improves shelf exam scores。
A sales force is no better than its managementùand Sales Management supplies the tools sales executives need to inspire their sales forces to increase productivity through improved customer service, equitable compensation plans, e-Commerce, sales force automation, and more. It explains how to make heroes out of a sales force by understanding and taking advantage of both the micro and the macro of sales and sales management and determining the best methods for organizing, deploying, and motivating today s changing sales force.本书荣获美国2001年Soundview奖。 业务经理经常会陷入以下两种困境:一是明明业务人员已经很努力了,但是业绩却没有显著的提升;二是明明自己已经很用心管理了,但业绩总是无法更上一层楼。 是激励方式不对？是公司管理制度出了问题？是训练计划不够完善？还是根本就找错了人？ 以上原因可能都对，也可能都不对，但归根到底，是“销售管理上出了问题”。销售管理是
The G Quotient identifies a management phenomenon that will change the way people view their professional roles in the workplace. Based on a landmark five-year study, The G Quotient redefines successful leadership for all managers. Organizations and working units under the leadership of white-collar gay males are collectively experiencing 35 percent higher levels of employee engagement, job satisfaction, and workplace morale in addition to reporting greater employer loyalty and individual productivity. It is proof that today’s employees are responding to a new type of organizational leader. 作者简介:Kirk Snyder is nationally recognized as an authority on the role of work in contemporary society. He teaches at the University of Southern California's Marshall School of Business and is the president of Equality Career Group. His work has received widespread attention in the media, including The New York Times, The Chicago Tribune, and the Advocate. He is the author of the critically acclaimed book Lav
This book is for every job candidate who thinks "Do you have any questions for me?" marks the end of an interview. In the author's view, it marks the beginning of the last and perhaps most important interview phase, one that's so important that failing to be properly prepared for it can undo all the your hard work, including providing great answers to tough questions! It's your moment to shine-to show off the depth and breadth of your research, to remind the interviewer of how perfectly your credentials fit her job de*ion, and to actually ask for the job! From what to ask, when to ask it, and the kind of answers to expect, this book gives every candidate, from first-timers to seasoned pros, the practical information and advice they need to ace the entire interview…and get their dream job. No questions? No way!
作为一本连续发行了8版的人力资源管理教科书，《人力资源管理(从战略合作的角度第8版)》自然有其独到之处。它不仅全面地论述了一般人力资源管理的各个方面，而且具有视角独特、紧扣当代课题、材料丰富、案例新颖、论述生动活泼、注重培养学生实际工作能力等特点。特别是书中所提出的人力资源管理三驾马车（即专职人事管理人员、部门经理和员工要对人力资源工作齐抓共管）的概念，将企业的所有利益相关人都看作是人力资源管理的战略合作伙伴的论述，以及系统处理当前企业最新的面临的团队工作、员工多样化、战略改革和全球化对人力资源管理所提出的挑战等问题，更是《人力资源管理(从战略合作的角度第8版)》不可不读的点睛之笔。 《人力资源管理(从战略合作的角度第8版)》适用于作为大专院校高年级本科生和研究生的人力资源管理教
Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around the organization's long-term strategy? Or achieve double-digit growth? Then this groundbreaking book is for you. Wake Me Up When the Data Is Over includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries, using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, the U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exce
覃征等编的《电子商务战略(英文版)(精)》从国家、行业、企业三个层次对电子商务战略进行对比与分析，帮助读者建立对电子商务战略的基本认识，提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上，结合大量实例和数据，揭示电子商务战略的发展与变化规律，以建立一套完备的电子商务战略理论体系，为电子商务战略研究者和制定者提供前瞻性的指导。本书首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例，运用比较学方法，结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状，为世界各国研究中国经济发展提供参考和帮助。
Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the necessary information you need to become a successful franchisee, including: How to choose and research the franchise options available A thorough explanation and discussion of the Uniform Franchise Offering Circular An overview of contracts-what clauses to expect, what questions to ask, negotiable points, and supplemental agreements A breakdown of fees to be aware of-from the obvious initial franchising fee to the obscure site selection assistance fee Recruitment, hiring techniques, and performance evaluations that lead to high profits and low turnover And much more! The authors have over 20 years of experience in franchising, and their easy-to-read approach makes it possible for any potential franchisee to make solid, informed decis
A sales force is no better than its management'and Sales Management supplies the tools sales executives need to inspire their sales forces to increase productivity through improved customer service, equitable compensation plans, e-Commerce, sales force automation, and more. It explains how to make heroes out of a sales force by understanding and taking advantage of both the micro and the macro of sales and sales management and determining the best methods for organizing, deploying, and motivating today's changing sales force.rce.
Buying and selling on any of the many international eBay sites opens up a huge range of possibilities for American users. The globalization of eBay—with 28 sites worldwide—offers vast new markets for American merchandise overseas, as well as the opportunity to buy items globally with the aim of selling them profitably in the U.S. But along with these opportunities come new questions: Do you need a license to buy and sell internationally? How do you set prices, handle cultural differences, and arrange shipping? And how do you determine which markets are most likely to benefit you? eBay Global the Smart Way shows readers how they can operate safely and profitably, offering in-depth and accessible information, and step-by-step instructions on topics including: Marketing to customers in foreign countries Ensuring quality Using customs brokers Making payments to foreign vendors Finding economical shipping Avoiding credit card fraud Avoiding product taxes
A practical, straight-talking guide to thriving in today's tumultuous workplace~According to author Linda Dominguez, today's turbulent work environment is rife with advancement opportunities for those who know how to seize them. In How to Shine at Work she describes 14 surefire strategies, as well as dozens of techniques and tips, for charting a course through today's work environment and coming out at the head of the pack.~Among other things, readers learn how to deal with ever-changing bosses; market themselves to their superiors and peers; master office politics; gain visibility--even in remote office; cope with difficult workers; and land a promotion and a raise in any economy. How to Shine at Work features:~~Case studies and real-world examples taken from AT&T, Oracle, Starbucks, Prudential, and other Dominguez clients~Quotes and words of wisdom from executives and career coaches~Valuable self-tests, worksheets, and checklists~
