The authoritative guide to making your money work for you from one ofJthe most respected names in the investment community. Whether you want to provide for your golden years or are interested in the shorter term; whether you invest through a broker, a mutual fund, a 401 (k) plan, or on-line; whether you are interested in stocks, bonds, high-risk financial instruments, rock-solid bank certificates of deposit, real estate, or insurance-this book has the information and advice you need to put your money in the fight place to reach your goals. Some of the vital questions it answers are:

Choosing and getting into the right school is crucial to getting the most out of your law school years -- and your career as a lawyer. Kaplan has assembled an invaluable collection of expert advice in this practical guide to getting into law school. This excellent resource includes: Advice from admissions officers on writing persuasive personal statements, obtaining the best recommendations, preparing your application, and more. Expert guidance on choosing the best options for financing law school, including tips for financing law school, including tips on financial aid borrowing, and managing expenses. Specialized information for every student, information for every student, including minorities, women, gays and lesbians, the disabled, and others. Kaplan has helped more the 3 million people achieve their educational and career goals, With 185 centers and more the 1200 classroom locations throughout the United States and abroad, Kaplan provides a full range of services, including test pre

Mark Penn argues that the biggest trends in America are theMicrotrends, the smaller trends that go unnoticed or ignored. Onemillion people can create new market for a business, spark a socialmovement, or effect political change. In 1996, a microtrendidentified by Penn ("soccer moms") was crucial in re-electingPresident Clinton. With years of experience as one of world's mosthighly regarded pollsters, Mark Penn identifies the new microtrendssweeping the world: *Single women by choice: More often than ever before, they aren'twaiting for Mr. Right. They are raising children by themselves andbuying their own homes. *Splitters: A growing number of middle-class residents areshuttling between two homes, creating new communities and dynamicsin the real estate market. *Sun Haters: Environmentalists, skin cancer survivors, andparents concerned about the impact the sun is having on ourhealth. *Philo-semites: A growing number of people want to date Jewishmen and women. *Classical Musi

Take the brakes off your business.From management spe-Cialist and author of the innov-ative national besteller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm-the key to an organization's success.Weaving together case studies,exam-ples,suggestions,and quotes from hundreds of America's most energized businesses and business leaders,1001 WAYS TO ENERGIZE EMPLOYEES is a how-to for getting not just the most-but the best-from everyone in the organization.

In this companion to their upcoming PBS series, Dobyns and Crawford-Mason survey "continuous improvement" programs in America's private and public sectors. They note that organizations have shifted away "from a focus on technical aspects . . . to a focus on the complete interface between . . . a business and its customers." Their most interesting chapter compares the major U.S. quality gurus, including W. Edwards Deming and Joseph Juran, and profiles their Japanese disciples. The authors also subject the much-ballyhooed Baldrige Quality Award to some needed scrutiny. Several companies described (Motorola, Federal Express) have been treated elsewhere, and readers must wade through tedious recitations by top managers. However, a visit to Mount Edgecumbe High School in Alaska adds some perspective on the educational realm's quality movements. While general readers will gain a useful overview of the U.S. push to regain international competitiveness, there are few new revelations. An optional purchase for business

CON TRICKS is a unpque insider's guide to this booming business which will appeal to anyone who is or has ever wished to be a consultant.Written by an ex-consultant,is lifts the veil on what consulting is really like and what you need to succeed with the major firems.It also asks why consultants are so expensive,why they can be so had at running their own businesses and whether the loss of mid-line expertise in our corporations is making them dangerously reliant on outside advisers.

For years, prospective M.B.A. students seeking guidance on which business schools to consider have had to rely on rankings compiled with vague methodologies, subject to the biased opinions of students and school administrators. Now come The Wall Street Journal and Harris Interactive, the worldwide market-research firm, with their second annual survey that has become the single most important reference tool for students, school administrators, and corporate recruiters. Using a carefully constructed methodology and Harris Interactive's online polling expertise, The Wall Street Journal Guide to the Top Business Schools 2003 shows students what corporate recruiters -- the "buyers" of budding management talent -- really think of the schools and their students. Each profile of the 50 top M.B.A. programs, as well as of the 50 runners-up, includes information on admissions, enrollment, test scores, the industries and companies most likely to hire the school's graduates, and graduates' expected first-year sal

The best time to clean up a murder scene? Sooner rather than later with a shooting in bed, to keep blood from leaching into the floor. The best time to write a scathing tell-all about your boss? After he’s dead. Best time to pose nude for Playboy? Between the ages of 18 and 25, though they have photographed women over 40. Did you need to know any of this? Probably not. Kaplan’s volume carries self-help to absurdity—it’s designed more for an occasional idle browse than as a compendium of truly useful information. That said, there are some good tips here: fish at your local fish market is freshest on Tuesdays and Fridays, according to a fish distributor in New York. Appliances are cheapest after January 1, but electronics should be bought before Thanksgiving, according to a former online retailer. Kaplan, the gambling columnist for Cigar Aficionado, has consulted experts in each area, from Donald Trump on deal-making to the stars of Car Talk for car repairs. There’s no table of contents, and the tips

Are you a Mess Maven suffering from Paperosis Misplacea? Do you work with a Deadline Deadbeat or have Phone-o-phobic clients? Have you ever felt overwhelmed or overloaded? For anyone struggling with too many projects, too little time, and too much paper, organizing guru Harriet Schechter -- aka The Miracle Worker -- offers innovative methods for conquering the five types of workplace chaos: Time, Memory, Communication, Information, and Projects. And she shows you how to handle the real Chaos Creators: Are you a Mess Maven suffering from Paperosis Misplacea? Do you work with a Deadline Deadbeat or have Phone-o-phobic clients? Have you ever felt overwhelmed or overloaded? For anyone struggling with too many projects, too little time, and too much paper, organizing guru Harriet Schechter -- aka The Miracle Worker -- offers innovative methods for conquering the five types of workplace chaos: Time, Memory, Communication, Information, and Projects. And she shows you how to handle the real Chaos Creators: --

Let the irrepressible president of the Philadelphia 76ers show you how to succeed in this invaluable blueprint for business and life. A pioneer in the sports physical therapy industry, Pat Croce went from the training room to the boardroom in one of the most unlikely stories in sports history -- a classic rags-to-riches tale made possible by his indestructible positive attitude. With the same unstoppable character that has made him a favorite motivational speaker of Fortune 500 executives, Croce recounts the moments that taught him to strive for and achieve greatness. But I Feel Great and You Will Too! is more than just the story of one man's remarkable journey. Throughout this moving, often hilarious, and always brutally honest book, Croce hits you with pointers on goal setting, communication, creative thinking, desire, dedication, and much more. Croce also includes his "Ten Commandments of Customer Service," the same guidelines he used to become one of the most successful entrepreneurs in

According to CNBC's veteran market watcher, Ron Insana, they can and do. Every day the world's markets are speaking -- shouting, really -- boldly predicting the future. In fact, they are reflecting information not yet revealed to the general public: events as dramatic as the outcome of a war, as tragic as a nuclear accident in some distant part of the globe, or as mundane but vitally important as the future direction of interest rates. In order to understand what the markets are saying, you have to know how to listen to and interpret the messages they are sending. This is the first book to show readers how to understand the signals put out by the markets, and how to use that information to advantage in their lives. Since ancient times, writes Insana, investors and merchants have met to buy and sell goods -- and to exchange information and gossip. This information is reflected in the prices charged for those goods, whether it is news of war in a far-flung region that will cut off the gold supply or

Based on a unique, customer-centric approach to selling, Howto Say It(r) to Sell It provides practical, real world strategiesproven to significantly increase sales results. Packed with powerwords, concrete examples, useable *s, and specificcommunicative steps, this book is the key to reaching salessuccess.

Book De*ion "A candid andcomprehensive look at how to succeed in business - for everyonefrom college graduates to CEOs." Bill Gates, chairman, MicrosoftCorporation Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutal competition.His honest, be-the-best style of management became the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and off the job. Winning is destined to become thebible of business for generations to come. Anyone who has a passion for success will find Welch's optimistic,no excuses, get-it-done mind-set riveting. Packed with personalanecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, a

Practical techniques show you how to form realistic ambitions,develop your skills, and achieve your objectives. Learn all you need to know to make the most of your potential atwork, from setting goals to developing the determination, energy,and skills required to achieve them. Achieving Excellence not onlyshows you how to network effectively and make the most of yourtime, but also provides practical techniques for improving yourmemory, sharpening mental agility, thinking creatively, andreducing stress. Power tips help you to overcome every obstacle inthe quest to fulfill your ambitions and achieve success in theworkplace. The Essential Manager have sold more than 1.9 millioncopies worldwide! Experienced and novice managers alike can benefitfrom these compact guides that slip easily into a briefcase or aportfolio. The topics are relevant to every work environment, fromlarge corporations to small businesses. Concise treatments ofdozens of business techniques, skills, methods, and problems arepresen

This fully revised edition contatios over7000kdy terms on all aspects of markting including market research advertising packaging and publictiy.

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

A calculating killer who calls himself The Teacher is takingon New York City, killing the powerful and the arrogant. Hismessage is clear: remember your manners or suffer the consequences!For some, it seems that the rich are finally getting what theydeserve. For New York's elite, it is a call to terror. Only one man can tackle such a high-profile case: Detective MikeBennett. The pressure is enough for anyone, but Mike also has tocare for his 10 children-all of whom have come down with virulentflu at once! Discovering a secret pattern in The Teacher's lessons, DetectiveBennett realizes he has just hours to save New York from thegreatest disaster in its history. From the #1 bestselling authorcomes RUN FOR YOUR LIFE, the continuation of his newest,electrifying series.

Step 1:Preheat oven to 350°F.Butter a 9-inch round cake pan and dust with flour. Step 2:Place butter and chips in a small bowl and microwave for 2 minutes at MEDIUM power. Stir with a fork until smooth.Stir in vanilla and vinegar. Step 3:Whisk together flour, sugar and cocoa in a medium bowl. Add 1 cup cold water and chocolate mixture, then whisk until smooth. Scrape into pan and bake for 30 minutes. Cool on a rack,then remove cake from pan.While cake is baking,prepare icing:1 cup heavy cream,3/4 cup (semi-sweet),chocoIate chips. Step 4:Whisk cream and chocolate in a small saucepan over medium heat until smooth. Pour into a bowl and chill for 30 minutes.Once cake is cool, beat chocolate cream with an electric mixer until fluffy.Spread on cake.

Financial journalist Andrew Tobias is so socially conscientious that he once mounted an antismoking campaign in Russia simply because it seemed like a good idea. He has likewise taken it upon himself to upgrade living conditions in south Florida, support auto insurance reform in California, and undertake other crusades that result from his lifelong internal conflict between capitalism and socialism. Tobias can take on such causes because he's made quite a bit of money through writing and investment. In My Vast Fortune: The Money Adventures of a Quixotic Capitalist, he humorously reveals the details without hesitating to note that the joke is often on him. --This text refers to an out of print or unavailable edition of this title.

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.

Lord Robert Dudley, Queen Elizabeth I's lover, and Sir William Cecil, her chief political adviser, were the most powerful men in the country. As their rivalry intensified, they competed by creating ever more fabulous gardens for their queen. Dudley's aim was to woo her; Cecil's, to stop Dudley in his tracks. Dudley set out an intoxicatingly romantic garden, and threw spectacular outdoor parties for his queen; Cecil countered by building a sumptuous palace with amazing gardens overseen by the most famous gardener in the country, John Gerard. This is the beguiling story of a lifelong duel. For Elizabeth, these gardens were places for love and intrigue, power play and spectacular design.

From the author of the New Your Times besseller Spin Cycle comes this engrossing,entertaining expose of how the media-from television to newspapers to the Internet-drive the financial markets today. The booming econmy and mass investing have produced and insatiable demand for financial news and given rise to a group of "fortune tellers"eager to scoop and spread the the latest intelligence.In this riveting,unsettling book,Howard Kurtz introduces the powerful journalists,commentators,and analysts whose reports-too often based on rumor,speculation,and misinormation-have a real-time inpact on the rise and fall of stocks and on the financial health of millions of investors. Focusing on shch well-known figures as cable TV's Ron reporters who specialize in exclusives;and superstar analysts Ralph Acampora and Henry Blodget,Th Fortune Tellers is an incisive,often amusing,and sometimes terrifying report by an journalish well known for his sharp-eyed observations and behind-the scenes access.In a time of head-sp

Sports agent and sometime investigator Myron Bolitar is poised on the edge of the big-time. So is Christian Steele, a rookie quarterback and Myron's prized client. But when Christian gets a phone call from a former girlfriend, a woman everyone, including the police, believes is dead, the deal starts to go sour. Suddenly Myron is plunged into a baffling mystery of sex and blackmail. Trying to unravel the truth about a family's tragedy, a woman's secret and a man's lies, Myron is up against the dark side of his business - where image and talent make you rich, but the truth can get you killed.

At 29, Shellie Anderson-Tazi lost her baby to premature labor. Nine months later, she was diagnosed with breast cancer and given less than five years to live. And just when she thought it couldn't get any worse, her husband walked out on her. But rather than admit defeat, Shellie decided to take matters into her own hands. Through hard work and perseverance, a little exercise and a lot of prayer, she was able to overcome her sorrows-and her cancer. Today, she's happily married with a beautiful son. Everyone goes through hard times. What's easy to forget is that the experiences we call tragedies can lead to unexpected blessings-if we know how to overcome them. In Soul Beginnings, Shellie uses her own experiences to show readers how to triumph over tough times and emerge victorious. She outlines an eight-step program that will teach people how to put winning strategies into play, including: - Step 1: P.U.S.H.-Pray Until Something Happens - Step 2: Rally up support - Step 3: Give it up, tu

The man who helped set the management agenda for the 1990s now brings us into the twenty-first century with the national bestseller Leading the Revolution. In this newly updated edition, Gary Hamel rays out an action plan for any individual or company intent on becoming--and staying--an industry revolutionary and a relentLess innovator. By drawing on the success of "gray- haired revolutionaries" Like Charles Schwab and GE Capital--companies that are always one step ahead of the rest--and profiling pioneering individuals, Hamel explains how companies can continue to grow, innovate, and achieve success, even in a chaotic world market.