These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Specific strategies for understanding the 10 types of problem people and influencing them to adopt positive behaviors.

A detailed resource for businesses and individuals seeking topromote goods and services on Facebook Social media is the number one vehicle for online marketing,and Facebook may be the most popular site of all. Facebookmarketers must consider?content delivery, promotions,?etiquette andprivacy, creating community, applications, advertisements, the opengraph, and much more. Written by social media experts, thisall-in-one guide gives marketers and small-business owners all thetools they need to create successful Facebook marketingcampaigns. Successful marketing campaigns today require effective use ofsocial media, especially Facebook This guide covers understanding Facebook basics, developing amarketing plan, creating your business Facebook page, engaging yourcommunity, working with apps, advertising within Facebook, ways toconnect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies toillustrate the techniques and how to use

In this book, human resource management and training expert Judy Hale demystifies training outsourcing and details how companies can successfully outsource their training and development needs—from the entire learning function to selected services and programs. It also covers the labyrinth of contractual, interpersonal, and legal dimensions inherent in any decision to partner with another service provider. Filled with practical tips, guidelines, and plenty of tools, this book explains how to determine What type of external resources will be required What to expect of external resources What will be required in terms of program deliverables, reports, quality assurance, risk management, and reporting relationships The level of readiness to outsource deliverables ranging from managing the training and development function to specific program elements The contractual elements that best protect an organization’s interests How to collaborate effectively with all of t

This book is about improving the payback you get from your marketing.We believe that marketers and executives need a better framework for measuring marketing performance and making marketing decisions.The aim of this practical book is to help you make better ones. If you are drowning in data yet wondering whether your sales promotions are effective,want a more reliable sales forecast or simply wants to justify a marketing budget,Marketing Payback will help you to unlock the relationship between customer insight insight and financial foresight,and use them to your advantage. These are challenges that every business faces,and questions that every marketer will encounter.Knowing the answers to these questions will help you and your business to back the right choices,make the right decisions and deliver more profitable marketing performance.

Imagine having two multi-millionaires take you by the hand and personally mentor you to get started making big money investing in real estate. That's exactly the step-by-step coaching you'll get in Buying Real Estate Without Cash or Credit, as Peter Conti and David Finkel, two of the nation's leading real estate experts, walk you through the fastest and easiest ways for you to launch your investing business. You'll learn the same secrets, strategies, and organized action plans that their past mentorship students have used over the last decade to make millions. Best of all, you'll learn exactly how to do it without cash or credit! This book will show you the fastest way to succeed investing in real estate—step-by-step, action-by-action, strategy-by-strategy. You'll learn: The 5 fastest ways to close your first deal in 30 days or less! 21 *s to negotiate profitable win-win deals The 6 best sources to fund your "nothing down" deals 7 ways to maximize your cash when investing

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room? In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your

Every manager has to make presentations of various kinds. No matter what the presentation is, however, most of us prefer not to do them at all. Presentations represent the second greatest fear to managers (after going to the dentist!). This book contains 100 great ideas to make your presentations go smoothly and successfully. Researched from leading companies and successful managers around the world, each idea is described in a succinct way. You are then shown how to apply that idea to your own presentation situation. A simple formula which has the potential to reap great rewards.

Too many advertisers are stuck in the primordial soup when itcomes to their digital marketing strategy. However, they needto evolve fast if they are to survive in a multi-channel landscape.This timely book acts like an Origin of the Species, steeringhesitant brand owners through the complexities of the digitalecosystem. An impressive blend of academic theory, professionalinsight and practical advice. “We are all DigiMarketers now" - or we should be. Theauthors have for the first time provided a lucid, hype-free,business-based and practical guide to the new age of marketing: itis a kind of digital Baedeker, which should be on everybusinessman's book-shelf.

Many entrepreneurs mistakenly believe that it is easy to sell a business. Unfortunately, the skills used to start or grow a business are not necessarily the skills that would allow you to sell a business successfully. The key to receiving top dollar for your business lies in knowing the true value of the business, making the right decisions, and laying the groundwork for a lucrative sale—even before that business is officially on the market. In Valuing Your Business: Strategies to Maximize the Sale Price, author and corporate attorney Frederick Lipman provides you with a comprehensive guide to valuing and selling your business—from strategically positioning your company's assets to finalizing the perfect deal. Whether you're the owner of a small to middle-market business or an accountant, investment banker, or attorney, this timely resource offers situation-specific advice and real-world guidance that will help you accurately determine and maximize the value of any business. traightfor

Way of the Peaceful Warrior has become one of the most beloved spiritual sagas of our time. Shared among friends and families, this multimillion-copy word-of-mouth bestseller has been translated into more than twenty languages and has inspired men and women of all ages worldwide. Despite his success, college student and world-champion athlete Dan Millman is haunted by a feeling that something is missing from his life. Awakened one night by dark dreams, he wanders into an all-night gas station. There he meets an old man named Socrates, and his world is changed forever. Guided by this eccentric old warrior and drawn to an elusive young woman named Joy, Dan begins a spiritual odyssey into realms of light and shadow, romance and mystery. His journey ultimately leads him toward a final confrontation that will deliver or destroy him. This classic tale, told with heart and humor, speaks to the peaceful warrior in each of us. Countless readers have been moved to laughter, tears, and moments of illumination as the

“This excellent book makes it quite clear that your business hasto focus on customer experience for 21st-century business success.It’s more than refreshing to read the multiple case studies andwell thought out approach and to hear the experienced voices ofthese authors. You’ve spent way too much time reading thisendorsement. Read the book instead. It’s so worth it.” —Paul Greenberg, author of CRM at the Speed of Light “To differentiate yourself and delight your customers, you mustmanage your customers’ experience with your goods or services, andyour company. This invaluable book will show you why you must dothis, and how to do it well.” —Henry Chesbrough, author of Open Innovation and Professor atthe Haas School of Business, University of California Berkeley “Technology advances are raising the human expectation of whatan experience with a company can and should be. Finally, a book hasbeen written that combines behavioral psychological,micro-economic, and technological consideration

Why the Bottom Line Isn’t! began when the authors asked a simple question: How can two companies in the same industry with similar earnings have vastly different market values? In answering that question, authors Dave Ulrich and Norm Smallwood demystify theories of intangible value and show that the bottom line is about much more than just earnings–it’s about building long-term value through assets not accounted for on a company’s financial statements, such as leadership, brand, corporate culture, and ability to attract talent. The authors use real-world examples from various industries to show how intangibles drive market value; even more, they provide the tools to make it happen in your company. Based on research drawn from a number of disciplines, including human resources, finance, IT, and leadership, this book offers ideas and actions that leaders at any level, in any function, can use to protect and increase their organization’s overall value. Each chapter presents an intangible asset a

This winning tale of the rise of the Brooklyn Brewery follows the basic pattern of every entrepreneur's memoir: a restless visionary sets out to accomplish a dream, barely survives a series of setbacks, emerges victorious—and ready to tell readers how they can do the same. But this account serves up more than the usual suds and foam—its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive. In fact, the authors, foreign correspondent Hindy and banker Potter, decided to found their New York brewery, now 17 years in business and among the top 40 in the U.S. in sales, after consuming many bottles of Hindy's homebrew. The longtime partners tell their story in engaging, candid voices, delivering cautionary anecdotes, reflections on longstanding disagreements and lingering resentments, and brutally frank self-assessments. It helps the story immeasurably that beer is a more colorful subject than, say, spreads

In Competition in Telecommunications, Jean-Jacques Laffont and Jean Tirole analyze regulatory reform and the emergence of competition in network industries using the state-of-the-art theoretical tools of industrial organization, political economy, and the economics of incentives. The book opens with background information for the reader who is unfamiliar with current issues in the telecommunication industry. The following sections focus on four central aspects of the recent deregulatory movement: the introduction of incentive regulation; one-way access; the special nature of competition in a industry requiring two-way access; and universal service, in particular, the use of engineering models to compute subsidies and the design of universal service auctions.

Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

The fun and easy way to become a more efficient,effective reader! Want to read faster — and recall more of what you read? Thispractical, hands-on guide gives you the techniques you need toincrease your reading speed and retention, whether you're readingbooks, e-mails, magazines, or even technical journals! You'll findreading aids and plenty of exercises to help you read faster andbetter comprehend the text. Yes, you can speed read — discover the skills you need to readquickly and effectively, break your bad reading habits, and take inmore text at a glance Focus on the fundamentals — widen your vision span and see howto increase your comprehension, retention, and recall Advance your speed-reading skills — read blocks of text,heighten your concentration, and follow an author's thoughtpatterns Zero in on key points — skim, scan, and preread to quicklylocate the information you want Expand your vocabulary — recognize the most common words andphrases to help you move through the text more

In this landmark book, Scott Page redefines the way we understand ourselves in relation to one another. The Difference is about how we think in groups--and how our collective wisdom exceeds the sum of its parts. Why can teams of people find better solutions than brilliant individuals working alone? And why are the best group decisions and predictions those that draw upon the very qualities that make each of us unique? The answers lie in diversity--not what we look like outside, but what we look like within, our distinct tools and abilities. The Difference reveals that progress and innovation may depend less on lone thinkers with enormous IQs than on diverse people working together and capitalizing on their individuality. Page shows how groups that display a range of perspectives outperform groups of like-minded experts. Diversity yields superior outcomes, and Page proves it using his own cutting-edge research. Moving beyond the politics that cloud standard debates about diversity, he explains why

In The Million-Dollar Financial Services Practice, author David J. Mullen, Jr. reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time management techniques into a system that will help readers build a successful and lucrative practice. Mullen gives financial advisors all the tools and guidance they need to: * get the appointment * build relationships * convert prospects to client * retain clients * use niche marketing successfully * balance current clients and prospects * increase the products and services each client uses * attract millionaire clients Containing templates, *s, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows readers how to take their financial services practice to the million-dollar level and beyond.

"New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills." -Harvey Mackay, author of the New York Times bestseller Swim with the Sharks Without Being Eaten Alive "An incredible book on sales effectiveness! You can learn how to release your brakes and step on your accelerator toward higher sales." -Brian Tracy, Brian Tracy International "Terri Sjodin is one of the country's top sales trainers, and her book, New Sales Speak, is a must-read for anyone in sales or sales management. Now, the Second Edition is here and it's even bigger and better! I highly recommend it." -Roger Dawson, author of Secrets of Power Negotiating "This book gives you real-world knowledge that you can apply every day. The new chapter on elevator speeches alone is worth the investment." -Eric Worre, cofounder, Better Life Media Written for anyone who gives presentations, New Sales Speak, Second Edition identifies the nine most

There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better. Think Better is about Productive Thinking — why it’s important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a game changer — a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively. It's based on the thinking strategies that people we celebrate for their creativity have been using for centuries. Tim Hurson brings Productive Thinking out of the closet and presents it in a way that makes it easy for anyone to grasp and use — so you can think better, work better, and do better in every aspect of your life. Think Better demonstrates how you can start with an intractable technical problem, an unmet consumer need, or a gaping chasm in your business strategy and, by following a clearly defined, practical thinking process, arr

In this paean to "one of the truly exceptional American success stories," Michelli convinces the reader that Starbucks is a great company, but he stumbles when trying to extract "precepts that can enhance your business and your personal life." He explores the various levels on which Starbucks succeeds, from its generous HR policies and lively work environment to its attention to detail and genuine concern for social causes—all of which highlight how singular a company it is. (Michelli throws in the word "unique" as often as twice a sentence.) But when it comes to advice for businesspeople, his "simple, yet not simplistic" tenets are too vague to be very helpful. Michelli notes that he has no personal stake in Starbucks: "I am not here to sell you on the company." But his enthused exclamations—"It is difficult to imagine all the great things that are yet to come for Starbucks"—give The Starbucks Experience the ring of an authorized book. Still, the company's practices are undeniably innovative and inspir

The interest in Business Continuity has gained significant momentum in the last few years, especially with the Y2K non-event, the increasing corporate dependence on computer systems and the growing levels of devastation associated with recent disasters. This book takes an organization interested in continuity planning through the processes needed to develop an effective plan. "Jim Barnes has succeeded in providing us a much-needed tool, with which we can condidently face many of the day-to-day challenges of business contingency planning ... With this book, he has taken an important step in removing much of the guesswork and frustration from the business continuity implementation project." From the Foreword by Philip Jan Rothstein, FBCI, President of Rothstein Associates Inc., Publisher of The Rothstein Catalog on Disaster Recovery, 2001.

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the "Guinness Book of World Records" as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: read a customer like a book and keep that customer for life; convince people reluctant to buy by selling them the right way; develop priceless information from a two-minute phone call; mak