THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Free Lunch answers the great mystery of our time: How did ourstrong and growing economy give way to job uncertainty, debt,bankruptcy, and fear for millions of Americans? Acclaimed reporterDavid Cay Johnston reveals how government policies and spendinghave reached deep into the wallets of the many to benefit the top1% of the wealthiest. He shows exactly who has been getting free lunches from thegovernment—from $100 million to Warren Buffett, to $1.3 billion tothe owners of the Yankees and Mets. But of course there’s really nosuch thing as a free lunch. The taxpayer always picks up the bill.With his in depth reporting, vivid stories, and sharp analysis,Johnston reveals the forces that shape our everyday economiclives—and shows us how we can finally make things better.

Hard to believe anything other than luck and maybe fate, never mind a book, can make someone fall in love with you, but oddly enough, Leil Lowndes seems to offer the advice that can do just that in How to Make Anyone Fall in Love with You. The sensation of falling in love comes from a chemical secreted by the nervous system, phenylethylamine (or PEA, as Lowndes calls it, as in "Scientists tell us only PEA-brained people fall in Love"), and the trick is to trigger the manufacture of PEA in your potential love partner, giving him or her the sensation of being in love. Lowndes offers 85 techniques for "Hunters and Huntresses" to capture their "Quarry." Much of what the book offers is common sense--the power of eye contact and compliments--but it's presented in a new way and with such detail that it seems that it can't help but work. Following some of her advice will have you treading that fine line between nice and obsequious, and at times, this book may sound offensive to some, advising the reader to play w

The tools you need for successful project management Intoday's time-crunched, cost-conscious global business environment,tight project deadlines and stringent expectations are the norm.Now with 25% new and updated content, "Project Management ForDummies, 3rd Edition" introduces you to the principles ofsuccessful project management and shows you how to motivate anyteam to gain maximum productivity. You'll learn how to organize,estimate, and schedule projects efficiently and effectively. You'llalso discover how to manage deliverables, issue changes, assessrisks, maintain communications, and live up to expectations bymaking the most of the latest technology and software and byavoiding common problems that can trip up even the best projectmanagers. The latest methods to manage resources and stay on trackand within a budget New coverage of the pros and cons of virtualteams Fresh tactics for team motivation and the hottest riskmanagement strategies Explanations of concepts tested in the PMPcertification exam with

Alan S. Blinder offers the dual perspective of a leading academic macroeconomist who served a stint as Vice-Chairman of the Federal Reserve Board--one who practiced what he had long preached and then returned to academia to write about it. He tells central bankers how they might better incorporate academic knowledge and thinking into the conduct of monetary policy, and he tells scholars how they might reorient their research to be more attuned to reality and thus more useful to central bankers. Based on the 1996 Lionel Robbins Lectures, this readable book deals succinctly, in a nontechnical manner, with a wide variety of issues in monetary policy. The book also includes the author's suggested solution to an age-old problem in monetary theory: what it means for monetary policy to be "neutral." 作者简介： Alan S. Blinder is the Gordon S. Rentschler Memorial Professor of Economics at Princeton University and former Vice-Chairman of the Board of Governors of the Federal Reserve System.

"Now there is a single source - this book - that gives you thestep-by-step, word-by-word instructions you need to get in front ofmore people and make more sales than ever before. Keith Rosen hasbrought together, in one book, the very best techniques for gettingmore and better appointments ever written in the field ofsales." —Brian Tracy, author, Advanced Selling Strategies

The #1 New York Times bestseller: a brilliant account—character-rich and darkly humorous—of how the U.S. economy was driven over the cliff. When the crash of the U. S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash, the silent crash, had taken place over the previous year, in bizarre feeder markets where the sun doesn’t shine, and the SEC doesn’t dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can’t pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren’t talking. The crucial question is this: Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages? Michael Lewis turns the inquir

The international bestseller The Toyota Way explained thecompany's success by introducing a revolutionary 4P model fororganizational excellence-Philosophy, People, Process, and ProblemSolving. Now, in Toyota Culture, preeminent Toyota authoritiesJeffrey Liker and Michael Hoseus reveal how Toyota selects,develops, and motivates its people to become committed to buildinghigh-quality products-and how you can do the same for yourcompany. Toyota Culture examines the ?human systems? that Toyota has putin place to instill its founding principles of trust, mutualprosperity, and excellence in its plants, dealerships, and officesaround the world. Beginning with a look at the evolution of theToyota culture and why its people are the heart and soul of theToyota Way, the authors explain the company's four-stage processfor building and keeping quality people: Attract, Develop, Engage,and Inspire. Drawing upon numerous examples from Liker's decades of researchas well as Hoseus' insider access as a Toyota

Now fully revised and updated-the must-have guide toacing the interview and landing the dream job For the past decade, 60 Seconds You're Hired! hashelped thousands of job seekers get the perfect job by excelling atthe crucial job interview. Now, in this new edition, America's topcareer coach Robin Ryan offers proven strategies to help readerstake charge of the interview process and get the job they want.Brief, compact, and packed with useful tips, 60 Seconds You're Hired! features: ? Unique techniques like "The 60 Second Sell" and "The 5-PointAgenda" ? More than 100 answers to tough interview questions ? Questions you should always ask ? 20 interview pitfalls to avoid ? Negotiation techniques that secure higher salaries ? And much more!

The8 Dimensions of Leadership is the first book to explore leadershipthrough the lens of Inscape's third generation DiSC model of humanbehavior. This title is designed to paint an inclusive picture ofthe varied approaches that make for strong leadership. It primarilyfocuses on the interpersonal realm of leadership and helps readersidentify which of the eight approaches comes most naturally tothem. Sugerman, Scullard and Wilhelm show readers how to determine whichof the eight DiSC dimensions aligns best with their leadershipapproach: Pioneering, Energizing, Affirming, Inclusive, Humble,Deliberative, Resolute or Commanding. The authors explore thestrengths and weaknesses of each style in depth. But they alsoemphasize that any single-dimensional approach to leadership isincomplete. It's not enough to just build on your strengths. To betruly effective you need to incorporate all eight dimensions intoyour leadership approach. This book will give readers new,scientifically-based insights into what makes them tick

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources； Building quality into workplace systems； Finding low-cost but reliable alternatives to expensive new technology； Producing in small quantities； Turning every employee into a qualitycontrol inspector.

The essential guide to seamless product management for today’sfluid, unpredictable business world Long considered the most useful and insightful guide of its kind,The Product Manager’s Handbook has been fully revised and updatedto give you the edge in today’s challenging business landscape. Itfeatures expanded coverage of product development processes,intelligence-gathering techniques (including social media), and agreater emphasis on international issues. This indispensable resource proves that the techniques and toolsproduct managers use are similar—regardless of what industry theywork in and what kind of products they manage. Simply put, thisbook has everything you need for superior job performance—whetheryou manage consumer or business-to-business products created by anorganization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate yourorganization’s disparate segments into a cooperative,results-focused unit that produces sa

Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.

Just as Watergate was the defining political story of its time,so Enron is the biggest business story of our time. And just as All the President’s Men was the one Watergate book that gavereaders the full story, with all the drama and nuance, TheSmartest Guys in the Room is the one book you have to read tounderstand this amazing business saga.

INSIDE APPLE reveals the secret systems, tactics andleadership strategies that allowed Steve Jobs and his company tochurn out hit after hit and inspire a cult-like following for itsproducts. If Apple is Silicon Valley's answer to Willy Wonka's ChocolateFactory, then author Adam Lashinsky provides readers with a goldenticket to step inside. In this primer on leadership and innovation,the author will introduce readers to concepts like the "DRI"(Apple's practice of assigning a Directly Responsible Individual toevery task) and the Top 100 (an annual ritual in which 100up-and-coming executives are tapped a la Skull Bones for asecret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive newinformation about how Apple innovates, deals with its suppliers andis handling the transition into the Post Jobs Era. Lashinsky, aSenior Editor at Large for Fortune, knows the subject cold: In a2008 cover story for the magazine entitled The Genius Behind Steve:Could

An updated edition of the ultimate guide to understandingbiology Ever wondered how the food you eat becomes the energy your bodyneeds to keep going? The theory of evolution says that humans andchimps descended from a common ancestor, but does it tell us howand why? We humans are insatiably curious creatures who can't helpwondering how things work— starting with our own bodies. Wouldn'tit be great to have a single source of quick answers to all ourquestions about how living things work? Now there is. From molecules to animals, cells to ecosystems, Biology ForDummies, 2nd Edition answers all your questions about how livingthings work. Written in plain English and packed with dozens of illustrations,quick-reference Cheat Sheets, and helpful tables and diagrams, it cuts right tothe chase with fast-paced, easy-to-absorb explanations of the lifeprocesses common to all organisms. More than 20% new and updated content, including a substantialoverhaul to the organization of topic

This earnest guide to career transition periods-when a new job or promotion puts an employee in an unfamiliar role-asserts, reassuringly, that navigating the all-important first 90 days is a "teachable skill." Business professor Watkins, co-author of Right From the Start: Taking Charge in a New Leadership Role, lays out a "standard framework" for leadership transitions, based on "five fundamental propositions," "ten key challenges," and a four-fold typology of situations that new managers find themselves in. Fortunately, Watkins balances the theorizing with practical steps managers can take to get on top of things and initiate changes, including elaborate self-assessment checklists, planning exercises and meticulous guidelines on how to have conversations with underlings and bosses. His advice, if not very original, is sound. He warns managers not to assume that their existing skills will suffice for new roles, advises them to pursue small-scale "early wins" to boost credibility, and admonishes workplace Mach

Christian Reflections on The Leadership Challenge gathers together in one place a remarkable collection of leaders who share insights on faith and leadership. Well-grounded in research, this reflective and practical book shows how Christian leaders - no matter the setting - put into place The Five Practices of Exemplary Leadership: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart.

Not just a business, but an opportunity for personal success and achievement, Amway has spread the old-fashioned American dream across the globe-from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization. It is an inspirational, motivational chronicle of the company as a whole-its ideology, goals, beliefs, ethics, and sense of values-filled with uplifting stories of people around the world whose lives have been totally transformed by the Amway philosophy.

The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn from Toyota and develop systems that fit their unique cultures.

In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field—analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.

Prospecting for new customers is a key part of everysalesperson's job-and perhaps the most challenging part. Yourleads, your approach, your timing, everything needs to be perfect.That's why you need Perfect Phrases for Lead Generation by renownedsales guru Bill Brooks. He's assembled a winning collection ofproven sales strategies for the 21st century-each linked withappropriate phrases for every customer scenario. Using his surefireselection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to winthem over Master the 10 principles of direct prospecting-using the rightphrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, andbetter Filled with hundreds of ready-to-use phrases, specific salespitches, new communication tools, and other networking secrets,this invaluable handbook puts all the tricks of trade at yourfingertips. 作者简介： Bill Brooks is CEO of The Brooks Group, on

Increase efficiency while saving money with 'on-demand'computing. The biggest game-changing force in business since thecreation of the Internet, cloud computing simplifies and lowers thecost of operations while providing flexibility and power you neverdreamed possible. Make your strategic move now, with "ManagementStrategies for the Cloud Revolution"! "Management Strategies forthe Cloud Revolution is an important work that captures theconcepts and technological advances fueling the rapid adoption ofcloud computing today. It illuminates how specific coretechnologies have led to the emergence of those patterns as thefoundation for the next generation of IT-managed infrastructure."(Rich Wolski, Chief Technology Officer and cofounder of EucalyptusSystems, Inc., and Professor of Computer Science at the Universityof California, Santa Barbara). "Explains in marvelously plainEnglish how clouds will change our world...If the potential ofcloud computing doesn't excite you now, it will after you read thisbook. Buy a co

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Forex markets can be one of the fastest and most volatilefinancial markets to trade. Money can be lost or made in a matterof seconds, and forex markets are always moving. So how do you keepup? This hands-on, friendly guide shows you how the forex marketreally works, what moves it, and how you can actively trade in it —without losing your head! ?All the world's a stage — get an easy-to-follow introduction tothe global forex market and understand its size, scope, andplayers ?Show me the money — take a look at the major fundamental andeconomic drivers that influence currency values and get theknow-how to interpret data and events like a pro ?Prepare for battle — discover different types of trading stylesand make a concrete strategy and game plan before you act onanything ?Pull the trigger — establish a position in the market, managethe trade while it's open, and close out on the most advantageousterms