THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Free Lunch answers the great mystery of our time: How did ourstrong and growing economy give way to job uncertainty, debt,bankruptcy, and fear for millions of Americans? Acclaimed reporterDavid Cay Johnston reveals how government policies and spendinghave reached deep into the wallets of the many to benefit the top1% of the wealthiest. He shows exactly who has been getting free lunches from thegovernment—from $100 million to Warren Buffett, to $1.3 billion tothe owners of the Yankees and Mets. But of course there’s really nosuch thing as a free lunch. The taxpayer always picks up the bill.With his in depth reporting, vivid stories, and sharp analysis,Johnston reveals the forces that shape our everyday economiclives—and shows us how we can finally make things better.

Hard to believe anything other than luck and maybe fate, never mind a book, can make someone fall in love with you, but oddly enough, Leil Lowndes seems to offer the advice that can do just that in How to Make Anyone Fall in Love with You. The sensation of falling in love comes from a chemical secreted by the nervous system, phenylethylamine (or PEA, as Lowndes calls it, as in "Scientists tell us only PEA-brained people fall in Love"), and the trick is to trigger the manufacture of PEA in your potential love partner, giving him or her the sensation of being in love. Lowndes offers 85 techniques for "Hunters and Huntresses" to capture their "Quarry." Much of what the book offers is common sense--the power of eye contact and compliments--but it's presented in a new way and with such detail that it seems that it can't help but work. Following some of her advice will have you treading that fine line between nice and obsequious, and at times, this book may sound offensive to some, advising the reader to play w

The tools you need for successful project management Intoday's time-crunched, cost-conscious global business environment,tight project deadlines and stringent expectations are the norm.Now with 25% new and updated content, "Project Management ForDummies, 3rd Edition" introduces you to the principles ofsuccessful project management and shows you how to motivate anyteam to gain maximum productivity. You'll learn how to organize,estimate, and schedule projects efficiently and effectively. You'llalso discover how to manage deliverables, issue changes, assessrisks, maintain communications, and live up to expectations bymaking the most of the latest technology and software and byavoiding common problems that can trip up even the best projectmanagers. The latest methods to manage resources and stay on trackand within a budget New coverage of the pros and cons of virtualteams Fresh tactics for team motivation and the hottest riskmanagement strategies Explanations of concepts tested in the PMPcertification exam with

The systematic management of executive talent is a key strategic challenge for most large corporations. This is an emerging field and, consequently, there is a lack of consensus about what is involved and a variety of approaches have been adopted. In Developing Executive Talent Jonathan Smilansky, Ph.D. summarises the key activities and concerns of large businesses in the USA and Europe that are focused around the identification, development and effective utilisation of executive talent. In doing so, he provides even the most experienced Human Resource executive with a much broader array of inputs about what today's leading organizations are doing in this area. What quickly becomes clear is that even the best businesses are still developing their talent management processes. There are no 'right' answers and different organizations, with different levels of commitment, at different stages of development and in different environments produce different approaches. Developing Executive Talent is a ma

Alan S. Blinder offers the dual perspective of a leading academic macroeconomist who served a stint as Vice-Chairman of the Federal Reserve Board--one who practiced what he had long preached and then returned to academia to write about it. He tells central bankers how they might better incorporate academic knowledge and thinking into the conduct of monetary policy, and he tells scholars how they might reorient their research to be more attuned to reality and thus more useful to central bankers. Based on the 1996 Lionel Robbins Lectures, this readable book deals succinctly, in a nontechnical manner, with a wide variety of issues in monetary policy. The book also includes the author's suggested solution to an age-old problem in monetary theory: what it means for monetary policy to be "neutral." 作者简介： Alan S. Blinder is the Gordon S. Rentschler Memorial Professor of Economics at Princeton University and former Vice-Chairman of the Board of Governors of the Federal Reserve System.

Companies have long engaged in head-to-head competition insearch of sustained, profitable growth. They have fought forcompetitive advantage, battled over market share, and struggled fordifferentiation. Yet in today’s overcrowded industries, competing head-on resultsin nothing but a bloody “red ocean” of rivals fighting over ashrinking profit pool. In a book that challenges everything youthought you knew about the requirements fro strategic success, W.Chan Kim and Renee Mauborgne contend that while most companiescompete within such red oceans, this strategy is increasinglyunlikely to create profitable growth in the future. Based on a study of 150 strategic moves spanning more then ahundred years and thirty industries, Kim and Mauborgne argue thattomorrow’s leading companies will succeed not by battlingcompetitors, but by creating “blue ocean” of uncontested marketspace ripe for growth. Such strategies moves—termed “valueinnovation”-create powerful leaps in value for both th

On your rise to the top, hard work and experience areimportant, but they can take you only so far. To lead in yourindustry or profession, you must be ready to assume the leader'sspeaking role. In survey after survey, the number-one skilldetermined to be indispensable to leaders is communication. Mustyou be born with this talent, or can you learn how to command aroom? In Speak like a CEO Suzanne Bates proves that you don't have tobe a natural-born speaker to develop a compelling communicationstyle all your own. Whether you're in the corner office or the OvalOffice, at the dining room table or before an audience of millions,you'll find a blueprint to speak like a leader and get results. Notanother one-size-fits-all guide to better presentations or publicspeaking, Speak like a CEO is a sophisticated approach based on thephilosophy that successful leaders have their own uniquecommunication styles. Its self-assessments, exercises, andcustomizable self-improvement plans let you zero in on yourstrengths

"Now there is a single source - this book - that gives you thestep-by-step, word-by-word instructions you need to get in front ofmore people and make more sales than ever before. Keith Rosen hasbrought together, in one book, the very best techniques for gettingmore and better appointments ever written in the field ofsales." —Brian Tracy, author, Advanced Selling Strategies

The #1 New York Times bestseller: a brilliant account—character-rich and darkly humorous—of how the U.S. economy was driven over the cliff. When the crash of the U. S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash, the silent crash, had taken place over the previous year, in bizarre feeder markets where the sun doesn’t shine, and the SEC doesn’t dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can’t pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren’t talking. The crucial question is this: Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages? Michael Lewis turns the inquir

The international bestseller The Toyota Way explained thecompany's success by introducing a revolutionary 4P model fororganizational excellence-Philosophy, People, Process, and ProblemSolving. Now, in Toyota Culture, preeminent Toyota authoritiesJeffrey Liker and Michael Hoseus reveal how Toyota selects,develops, and motivates its people to become committed to buildinghigh-quality products-and how you can do the same for yourcompany. Toyota Culture examines the ?human systems? that Toyota has putin place to instill its founding principles of trust, mutualprosperity, and excellence in its plants, dealerships, and officesaround the world. Beginning with a look at the evolution of theToyota culture and why its people are the heart and soul of theToyota Way, the authors explain the company's four-stage processfor building and keeping quality people: Attract, Develop, Engage,and Inspire. Drawing upon numerous examples from Liker's decades of researchas well as Hoseus' insider access as a Toyota

A famous expert reveals his professional secrets. Learn how to build your willpower, how to waste time for pleasure and profit, and how to work smarter, not harder. A practical nononsense guide to managing your personal and business time. Paper.

Now fully revised and updated-the must-have guide toacing the interview and landing the dream job For the past decade, 60 Seconds You're Hired! hashelped thousands of job seekers get the perfect job by excelling atthe crucial job interview. Now, in this new edition, America's topcareer coach Robin Ryan offers proven strategies to help readerstake charge of the interview process and get the job they want.Brief, compact, and packed with useful tips, 60 Seconds You're Hired! features: ? Unique techniques like "The 60 Second Sell" and "The 5-PointAgenda" ? More than 100 answers to tough interview questions ? Questions you should always ask ? 20 interview pitfalls to avoid ? Negotiation techniques that secure higher salaries ? And much more!

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics. Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job. Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from

Whether you have recently been appointed as a group leader or are a battle-scarred veteran, you know that managing professional people is difficult! In this unique handbook, Patrick J. McKenna and David H. Maister argue that leaders will best enable their people to achieve peak performance not by managing them, not by leading them, but by inspiring them. The authors show you how to actually add value as a group leader or induce people to accept your guidance, even with intelligent professionals who are often free-agents accustomed to having automony to work on grueling assignments with little supervision. They also give advice on how to handle those oh-so-talented but oh-so-annoying professionals who exhibit attitude problems or are just exceedingly difficult to work with, when you need them but they tend to needle you. The lessons and learnings presented here will give you insights and action tips to help you provoke and inspire your people to their full potential.

The8 Dimensions of Leadership is the first book to explore leadershipthrough the lens of Inscape's third generation DiSC model of humanbehavior. This title is designed to paint an inclusive picture ofthe varied approaches that make for strong leadership. It primarilyfocuses on the interpersonal realm of leadership and helps readersidentify which of the eight approaches comes most naturally tothem. Sugerman, Scullard and Wilhelm show readers how to determine whichof the eight DiSC dimensions aligns best with their leadershipapproach: Pioneering, Energizing, Affirming, Inclusive, Humble,Deliberative, Resolute or Commanding. The authors explore thestrengths and weaknesses of each style in depth. But they alsoemphasize that any single-dimensional approach to leadership isincomplete. It's not enough to just build on your strengths. To betruly effective you need to incorporate all eight dimensions intoyour leadership approach. This book will give readers new,scientifically-based insights into what makes them tick

From Stephen R. Covey's eldest son comes a revolutionary new path towards productivity and satisfaction. Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how trust—and the speed at which it is established with clients, employees and constituents—is the essential ingredient for any high–performance, successful organization. For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship—from the most personal to the broadest, most indirect interaction—and how to establish trust immediately so that you and your organization can forego the time–killing, bureaucratic check–and–balance processes so often deployed in lieu of actual trust.

The world has changed dramatically since the classic, internationally bestselling The 7 Habits of Highly Effective People was published, influencing tens of millions. The challenges and complexity we all face in our relationships, families, professional lives and communities are of an entirely new order of magnitude. In order to thrive, innovate, excel and lead in what Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness...to greatness.Accessing the higher levels of human genius and motivation in today's new reality requires a sea change of new thinking -- a new mind-set, a new skill-set, a new tool-set -- in short, a whole new habit.

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources； Building quality into workplace systems； Finding low-cost but reliable alternatives to expensive new technology； Producing in small quantities； Turning every employee into a qualitycontrol inspector.

The essential guide to seamless product management for today’sfluid, unpredictable business world Long considered the most useful and insightful guide of its kind,The Product Manager’s Handbook has been fully revised and updatedto give you the edge in today’s challenging business landscape. Itfeatures expanded coverage of product development processes,intelligence-gathering techniques (including social media), and agreater emphasis on international issues. This indispensable resource proves that the techniques and toolsproduct managers use are similar—regardless of what industry theywork in and what kind of products they manage. Simply put, thisbook has everything you need for superior job performance—whetheryou manage consumer or business-to-business products created by anorganization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate yourorganization’s disparate segments into a cooperative,results-focused unit that produces sa

Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.

Just as Watergate was the defining political story of its time,so Enron is the biggest business story of our time. And just as All the President’s Men was the one Watergate book that gavereaders the full story, with all the drama and nuance, TheSmartest Guys in the Room is the one book you have to read tounderstand this amazing business saga.

INSIDE APPLE reveals the secret systems, tactics andleadership strategies that allowed Steve Jobs and his company tochurn out hit after hit and inspire a cult-like following for itsproducts. If Apple is Silicon Valley's answer to Willy Wonka's ChocolateFactory, then author Adam Lashinsky provides readers with a goldenticket to step inside. In this primer on leadership and innovation,the author will introduce readers to concepts like the "DRI"(Apple's practice of assigning a Directly Responsible Individual toevery task) and the Top 100 (an annual ritual in which 100up-and-coming executives are tapped a la Skull Bones for asecret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive newinformation about how Apple innovates, deals with its suppliers andis handling the transition into the Post Jobs Era. Lashinsky, aSenior Editor at Large for Fortune, knows the subject cold: In a2008 cover story for the magazine entitled The Genius Behind Steve:Could