Knowledge management--the way companies generate, communicate, and leverage their intellectual assets--has only recently emerged as the information economy's essential source of competitive advantage, Harvord Business Review was among the first to identify the importance of knowledge management, and now the cutting-edge thinking and practical applications that are defining the field are conveniently close at hand in this timely and authoritative collection.

"Steve Chandler's words of wisdom and motivational techniques have guided me as a public servant and helped me to achieve my goals. If you want to grow as a person and make a difference in the world, put this book on your reading list right now!" -- Jim Kolbe This newly revised, paperback version of 100 Ways to Motivate Others is the culmination of many years of successful leadership coaching and training by best-selling author Steve Chandler and attorney Scott Richardson. Chandler and Richardson have crafted a vital, user-friendly, inspirational guide for executives, managers, and professionals...and those aspiring to reach their level. After you've learned to motivate yourself, Chandler and Richardson will show you: * How to slow down and enjoy a new level of focus. * Why multitasking is a myth, not a strength, and keeping life simple and straight forward is the goal. * The power of building on your peoples' strengths. * How to avoid the damaging inclination to obsess ab

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

The modern corporate controller has many duties，including budgeting，tax planning，dealing with auditors，creating financial statements，and monitoring control systems。 All are important，but at the core of the controller’s job is a thorough understanding of a company’s cost structure。 Without this knowledge base，the controller is much less capable of predicting expenses，recommending operational changes，or evaluating the performance of business units。 Controller’s Guide to Costing covers every major costing methodology： the traditional job and process costing concepts，as well as direct costing，standard costing，and several inventory layering techniques。 Written by bestselling author Steven Bragg，who shares his decades of experience as a CFO for several major corporations，Controller’s Guide to Costing provides a comprehensive，one-stop resource for controllers，treasurers，accountants，financial analysis personnel，and auditors。 Accessible and easy to understand

This is a book by a company that dislikes advertising as muchas anyone. Nevertheless, it makes adverts. It has worked withglobal brands to produce fashion collections and promoted a townwith a mass wedding. It creates advertising with more human,truthful communications. The company's name is KesselsKramer. Thisbook describes how to make something you like out of something youdon't. As well as drawing on its own experiences, KesselsKramerlistens and learns from those who doubt the advertising industry.Stefan Sagmeister explains how quitting work makes you better atworking; Hans Aarsman discusses authenticity in imagemaking; and,Alex Bogusky looks at ways to help capitalism grow up. "Advertisingfor People Who Don't Like Advertising" is partly a creativehandbook and partly an attempt to make the world a very slightlybetter place. It's intended for anyone who has ever hated a webbanner or zapped an ad break.

It couldn't last forever.., and it didn't. Finally, scores of e-businesses that once enjoyed astronomical capitalization in spite of their vague business plans, modest sales, and absence of profits have been called on the carpet. The experimental first era of e-business is over and now it's time for the next, when companies will deliver customer value and make a profit or disappear altogether. Nick Earle, Hewlett-Packard's chief strategist for e-services, and Peter Keen, a respected strategy and business consultant, map the future of online business and describe the six key drivers that companies must master in order to survive the next era of e-commerce. "Nick Earle and Peter Keen provide an accurate and compelling overview of the current e-business turmoil and landscape. From .corn to .profit defines the current struggles companies face and offers candid insights on how to create the right Internet business model to achieve profitability." -Patty Seybold, CEO, The Patrici

The tools to manage ongoing Sarbanes-Oxley compliance In The Sarbanes-Oxley Section 404 Implementation Toolkit, author and consultant Michael Ramos provides a detailed road map to help companies not only streamline their compliance process, but also make the process manageable and repeatable year after year. The first book to provide detailed implementation practice aids for Sarbanes-Oxley 404 compliance, The Sarbanes-Oxley Section 404 Implementation Toolkit is packed with work programs, audit checklists, and examples that readers can tailor to meet their own unique needs. A must-read for all CFOs, internal auditors, CPA firms, and independent auditors involved in the compliance process, The Sarbanes-Oxley Section 404 Implementation Toolkit embraces the common approaches and methodologies that have proven successful in the new world of Sarbanes-Oxley internal control testing and reporting.

Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips. Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportuniti

Your resume is the most important tool you have for getting noticed by potential employers. It's the very cornerstone of a successful jol}hunting campaign, and a great resume is the ultimate career booster. With clear step-b~step instructions, expert advice, and a variety of real-wrodd examples, The Resume Kit, Fifth Edition will help you build a resume that gives you a leg up in your climb to the top! Bestselling career guru Richard Beatty tells you how employers think, what they look for in a candidate, and how to mold your resume to let them know that you have what it takes to succeed. In this revised and updated Fifth Edition,he shares the latest techniques and thinking in resume writing for today's job market. Inside you'll find: An easy, step-by-step workbook approach that greatly simplifies resume writing More than 80 great model resumes and cover letters to choose from Proven guidelines for creating and posting online resumes Job hunting techniques for the information age--including listings

In The Leadership Engine, Noel Tichy showed how great companies strive to create leaders at all levels of the organization, and how those leaders actively develop future generations of leaders. Now, in The Cycle of Leadership, Tichy takes the theme further, showing how great companies and leaders hone their business knowledge into "teachable points of view,'and pass this knowledge to others in the organization. In turn, these leaders learn from the employees they are teaching. Using examples of this "virtuous teaching cycle" from GE, Best Buy,Genentech, Southwest Airlines and many others, Professor Tichy presents and analyzes leadership principles in action and shows how leaders can begin to transform their own businesses into teaching organizations and,consequently, better-performing companies.

Supercharge your job performance and get where your want to beby becoming an ACTIVE LEARNER In today's highly competitive workenvironment, continuous learning is an absolute necessity--arequirement to keep up with the latest innovations in the field andincrease productivity. Learn Your Way to Success helps you spototherwise overlooked opportunities to learn and teaches you how totake advantage of them. It provides tools for setting a personallearning agenda, keeping track of what is learned, and determininghow to use that learning to improve performance in their currentjob, prepare for their next job, and plan their careers. Daniel R.Tobin has more than 30 years of experience in the learning anddevelopment field. He has founded two corporate universities(Digital Equipment Corporation's Network University and WangGlobal/Getronics Virtual University) and served as vice presidentof design and development at the American Management Association(AMA).

In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace. The nine traps every successful organization must avoid are Neglect: Sticking with Yesterday's Business Model Pride: Allowing Your Products to Become Outdated Boredom: Clinging to Your Once-Successful Branding Complexity: Ignoring Your Business Processes Bloat: Rationalizing Your Loss of Speed and Agility Mediocrity: Letting Your Star Employees Languish Lethargy: Getting Lulled into a Culture of Comfort Timidity: Not Confronting Turf Wars and Obstructionists

The 2007 Cumulative supplement provides the following updates: Updated Appendix D, Summary of Emerging Issues for Not-for-Profit Organizations, which highlights accounting, financial reporting, tax and regulatory compliance issues including their potential impact. SAS 112 (which replaces SAS 60) is addressed in Chapter 24 as well as a new Appendix E. Chapter 26 on Investments has been expanded to address the most recent Alternative Investments Practice Aid issued by the Alternative Investments Task Force established by the Audit Issues Task Force of the Auditing Standards Board. Chapter 29 on Taxes has been substantially revised to reflect new legislation in 2006.

From The One Minute Manager to Raving Fans,Ken Blanchard’s books have helped millions of people unleash their power and the potential of everyone around them.The Ken Blanchard Companies has helped thousands of organizations become more people-oriented，customer-centered，and performance-driven. In Leading at a Higher Level，Blanchard and his colleagues have brought together all they’ve learned about world-class leadership.You’ll discover how to create targets and visions based on the “triple bottom line”…and make sure people know who you are，where you’re going，and the values that will guide your journey. Blanchard extends his breakthrough work on delivering legendary customer service and creating “raving fans.” You’ll find the definitive discussion of the renowned Situational Leadership II techniques for leading yourself,individuals，teams，and entire organizations.Most importantly，Leading at a Higher Level will help you dig deep within，discover the personal“leadersh

Trump University books are practical, straightforward primerson the basics of doing business the Trump way—successfully. Writtenby leading experts and including an inspiring Foreword by Trumphimself, these books present smart business wisdom illustrated byreal-life examples from Trump and other world-renowned experts.Perfect for anyone who wants to get ahead in business without thecost of an MBA, these street-smart books provide real-worldbusiness advice based on the one thing you can't get in anybusiness school—experience.

Organizational guru Ken Blanchard has long had a knack for writing management books that are easy and fun to read (The One Minute Manager, plus 11 other bestsellers). Now, in his latest, he becomes (with the help of three coauthors) something of a novelist, relating the saga of the Riverbend Warriors, a come-from-behind boys' hockey team, to teach a broader lesson about the importance of, and the key dynamics behind, good teamwork in organizations of every sort. High Five! starts with otherwise exemplary exec Alan Foster losing his job because--you guessed it--he isn't a team player. Unemployed, bored, and demoralized, he decides to coach his fifth-grade son's failing hockey team into better shape. But it's not until he enlists the help of Miss Weatherby, an aging African-American retired teacher and champion girls' basketball coach that things really start to turn around. As we follow the struggle of the increasingly well-oiled Warriors machine as they drill, strategize, and bond their way through the season

Tulgan, author and expert on Generation X workers (born between 1965 and 1977), considers what he calls the epidemic of "undermanagement" in corporate America--or, the failure of managers to take daily charge of the work environment and tell employees what to do and how to do it. He identifies seven big management myths, including there not being enough time to manage people; that to be fair, everyone should be treated the same; and the desire of managers to be "nice guys." Today's change in corporate culture from long-term employees working their way up the ranks to short-term workers in flattened organizations reporting to project managers who "empower" them leads to failure, because employees are not really free and managers are not trained. The author decries managers' lack of guidance, direction, feedback, and employee support, and he responds in this book with hands-on management advice that he clearly differentiates from micromanagement.

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar,

Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts. Now he shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase, and how you can find Wall Street’s future giants. He forecasts the sectors with the greatest potential for growth, and explains his four Ps of future superstars: great people, leading product, huge potential, and predictability. Moe also includes interviews with some of the biggest names in business—like Howard Schultz, Bill Campbell, and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow.

The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favorites. This amazing book explains why. Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors. Some were in Fortune 500 companies; others were key players in small, entrepreneurial companies. Whatever their situations, the managers who ultimately became the focus of G

《艾略特波浪理论:市场行为的关键》内容简介：艾略特波浪理论中三段式的波浪前进，符合事物发生、发展和消亡的三个基本过程。在学习波浪理论之前，我认为应当首先明确股票市场的运动是有规律的，而这种客观规律是可以被我们通过某种手段认识的。 "This is a definitive, excellent book on Elliott, and I recommendit to all who have an interest in the Wave Principle." RichardRussell, Dow Theory Letters "Gold and Silver Today wholeheartedly endorses this book. It isthe definitive work on a scientific wave theory of humanexperience. If you are interested in technical or wave analysis, itshould be required reading." Gold Silver Today "This book is extremely well done. It is clear, brief andbold....by far the most useful and comprehensive for both thebeginner and the veteran." William Dilanni, Wellington Mgmt.Co. "An outstanding job...I don't think a better basic handbook ofElliott Wav

Presentation coach Jerry Weissman has spent twenty years teaching CEOs and other executives how to deliver successful, profitable IPO road shows. His clients credit Jerry's presentation coaching with helping their companies earn higher stock prices and higher IPO valuations. Weissman's strategies have worked for dozens of big-name business leaders, including founding Yahoo! CEO Tim Koogle, Intuit founder Scott Cook, and Netflix founder and CEO Reed Hastings. Now, The Power Presenter gives you the same effective technique, style, and strategy that executive teams from more than 1,000 companies have used to raise financing, sell products, propose partnerships, or seek approval for projects. Packed with case studies of famous power presenters—from Martin Luther King, Jr. to John F. Kennedy, from Ronald Reagan to Barack Obama—this book shows you how to deliver a winning speech or presentation that will engage your audience from beginning to end. 作者简介： Jerry Weissman is the presen

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Master today’s most powerful marketing tool for instantcustomer engagement! Today’s customers have no patience for a long-winded marketingpitch. What they want is useful and engaging information—in 140characters or less. The most successful campaigns these days areshort, sweet, and right to the point. Get Rich with Twitter reveals the secrets of using the mostpopular and fastest-growing microblogging tool to reach customersmore effectively than ever before—at a fraction of the cost to you.Learn how to: Establish a solid foothold in the Twitterverse Build a following of loyal, active customers Craft engaging and effective messages (tweets) Monitor all Twitter activity concerning your business Develop a sure-fire viral marketing campaign You don’t need to do a big song and dance to get customersinterested in your product. Simply give them a tweet. They’ll hearyou loud and clear.