每个著名企业家都有其独步天下的“秘技”，这也是其最耀眼的闪光点。宗庆后以打造了强大而遍布全国的营销体系而为人称道。他如何以全方位的推广和宣传使产品走进全国的大街小巷？如何让经销商多年来忠心耿耿？如何将娃哈哈打造成持续发展，并战胜国际巨头的本土饮料业大王？ 作者从营销定位、品牌、渠道、扩张、竞争等方面分析宗庆后立足中国市场的独特营销手段。在详实的案例阐述和精到分析的基础上，总结出宗庆后独特的营销智慧。其中的经典之处，值得每个营销人学习。

Good business is all about dealing with people. If you have trouble interacting with clients or co-workers, you ll be circling Help Wanted ads before you know it. My First Book of Business Etiquette is an essential primer on workplace decorum, with information on: - Behaving in a meeting - Being respectful in an office full of cubicles - Conducting business abroad - The ins and outs of creative schmoozing - And much, much more. Whether you're making the transition from the dorm room to the board room -- or just want a quick refresher course on good manners -- this useful primer is bound to delight!

Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Featuring 101 hilarious items about the year’s most unbelievably stupid business blunders, it’s hugely popular with its more than half a million print subscribers—and with the two million people who read it on the Web this year. In The Dumbest Moments in Business History, the editors of Business 2.0 have compiled the best of their first four annual issues plus great (or not so great, if you happen to be responsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s "Herb the Nerd," the book’s highlights include: a Romanian car plant whose workers banded together to eliminate the company’s debt by donating sperm and giving the proceeds to their employer the Heidelberg Electric Belt, a sort of low-voltage jockstrap sold in 1900 to cure impotence, kidney disorders, insomnia, and many other complaints the time Beech-Nut sold "100% pure apple juice"

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

This fully revised edition contatios over7000kdy terms on all aspects of markting including market research advertising packaging and publictiy.

Take the brakes off your busi-ness. From management spe-cialist and author of the innov-ative national bestseller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm--the key to an organization's success.Weaving together case studies, exam-ples, suggestions, and quotes from hundreds of America's most energized businesses and business leaders, 1001 WaYs TO ENERGIZE EMPLOYEES is a how-to for getting not just the most--but the best--from everyone in the organization.

To critics, Bill Gates's Microsoft Inc. is the apotheosis of brute-force ruthless marketing, but in this lively, independent-minded report, Stross (Steve Jobs and the Next Big Thing) finds a different explanation for Microsoft's success: Gates's strategy of hiring the smartest software developers, keeping their allegiance with lucrative stock options, fostering an egalitarian creative atmosphere and perpetuating the identity of small working groups. A business professor at San Jose State University in California, Stross had unfettered access to Gates, his employees and the company's internal files, making this a privileged, revealing window on Microsoft's inner workings. He charts the firm's long, rocky struggle to win broad consumer acceptance of CD-ROMs, as well as the saga of Microsoft's bestselling multimedia encyclopedia, Encarta. Microsoft was caught unprepared by the advent of the Internet, and its failed attempt to outdo a small but feisty rival, Intuit, in the personal finance software market, demons

Have you ever seen a man dressed entirely in playing cards? Or a girl wearing a lollipop dress? Take a stroll through a most unusual market in this twenty–fifth anniversary edition of a Caldecott Honor Book. "In a delightful and unusual book, a boy trots down Market Street buying presents for a friend, each one starting with a letter of the alphabet. Every letter is illustrated by a figure ingeniously composed of, for instance, apples or wigs or quilts. The notion is original, and the sum total enjoyable and unique." ––Horn Book.

Jean Chatzky of NBC's Today and Money magazine offers agroundbreaking approach to personal finance, asking "How much moneydo you need to be happy?" Her research shows that the happiestpeople in America, at all income levels, tend to use the moneystrategies that Chatzky calls the ten commandments of financialhappiness."The perfect book for these challenging times, as itoffers readers the gifts of both wealth andv meaning."QWayneDyer.

在移动互联网时代，爆品代表着专注某一类用户，代表着以用户思维为导向的设计、研发、生产与销售，代表着真的找到了用户的痛点，代表着一款产品可以干到几个亿甚至几十亿。爆品思维不仅是老徐和团队对互联网思维在认知基础上的升华，更是总结出来的打造并孵化爆品的方法论。? 本书沉淀作者15年传统营销策划和3年多移动互联网微营销精华，重点讲解打造爆品的五大基础、六大要素、七个工具，以及分析了互联网的四大趋势与爆品的关系。作者通过大量实践案例，系统地向读者介绍打造爆品的方法和技巧，帮助传统企业转型、小微创业者理顺属于自己的爆品路径。

The author of Think and Grow Rich presents motivational andinspirational passages from his earlier works that show readers howto live their own lives, use their personal magnetism, achievepeace of mind, and more. 50,000 first printing.

The bestselling author of Reallionaire challenges commonmisconceptions about success and lays out the road map to a richerlife Raised in the impoverished south side of Chicago, Farrah Graydefied the odds and became a millionaire by age fourteen. He wasthe youngest person to have an office on Wall Street, and theyoungest to receive an honorary doctorate. Now, at 24, he is aninspiration to millions and the bestselling author of Reallionaire,#1 Essence Bestseller. In The Truth Shall Make You Rich, Gray shares the secret to hissuccess: an emphatic rejection of the seven fallacies most peoplebelieve about money and success: the Born Lucky Lie, the CelebrityLie, the Money Lie, the Debt Lie, the Google and Gates Lie, theWall Street Lie, and the Work-Hard Lie. By revealing the truthbehind the myths, Gray empowers readers to blaze their own pathsand make their own millions.

Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutdl competition.His honest, be-the-best style of management b ame the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and offthe job. Winning is destined to become the bible ofbusiness for generations to come. Anyone who has a passion for success will find Welch'soptimistic, no excuses, getqt-done mind-set riveting. Packed withpersonal anecdotes and written in Jack's distinctive no b.s. voice,Winning offers deep insights, original thinking, and solutions tonuts-and-bolts problems that will change forever the way peoplethink about work. "There is a lifetime of wisdom about business, and life, packedinto Jack Welch's Winning. It is unquestionably the best managementbook to come along in

Are you a Mess Maven suffering from Paperosis Misplacea? Do you work with a Deadline Deadbeat or have Phone-o-phobic clients? Have you ever felt overwhelmed or overloaded? For anyone struggling with too many projects, too little time, and too much paper, organizing guru Harriet Schechter -- aka The Miracle Worker -- offers innovative methods for conquering the five types of workplace chaos: Time, Memory, Communication, Information, and Projects. And she shows you how to handle the real Chaos Creators: Are you a Mess Maven suffering from Paperosis Misplacea? Do you work with a Deadline Deadbeat or have Phone-o-phobic clients? Have you ever felt overwhelmed or overloaded? For anyone struggling with too many projects, too little time, and too much paper, organizing guru Harriet Schechter -- aka The Miracle Worker -- offers innovative methods for conquering the five types of workplace chaos: Time, Memory, Communication, Information, and Projects. And she shows you how to handle the real Chaos Creators: --

Readers will learn how to become better readers...understanding more of what they read and putting it into use on the job, remember important details more readily than ever before, and organize their work to juggle multiple tasks and projects more efficiently. 作者简介： Ron Fry is the best-selling author of 101 Great Answers to the Toughest Interview Questions and the brand-new edition of Your First Interview, two of the more than 40 books he s written. He is an acknowledged authority and frequent speaker and seminar leader on a wide variety of job-search topics at schools and associations nationwide.

“The invaluable advice in How to Wow guarantees your successin any meeting situation, from the boardroom to the breakfasttable.” –Keith Ferrazzi, author of Never Eat Alone In today’s fast-paced world, where an elevator ride with your CEOcan turn into an impromptu meeting, your lunch date can become ajob interview, and your conversation at a cocktail party may be apreamble to a potential business merger, knowing how to marketyourself in any situation is vital. Corporate coach Frances ColeJones has helped numerous CEOs, celebrities, and publicpersonalities present their best selves on camera and onstage, inboardrooms and in person; now in her new book, How to Wow, sheshares her strategies for making your mark in business and inlife. Every encounter, Jones believes, provides you with an opportunityto positively influence colleagues, employers, neighbors–evencompetitors. Not only your words, but your tone of voice and yourbody language speak volumes. The question, however, is: A

Book De*ion "A candid andcomprehensive look at how to succeed in business - for everyonefrom college graduates to CEOs." Bill Gates, chairman, MicrosoftCorporation Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutal competition.His honest, be-the-best style of management became the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and off the job. Winning is destined to become thebible of business for generations to come. Anyone who has a passion for success will find Welch's optimistic,no excuses, get-it-done mind-set riveting. Packed with personalanecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, a

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres

Founder of the McNab's Energy Tabs brand as well as his own publishing house, Pantsula Press, Rupert McKerron knows, as few do, how small dreams can morph into a big life. Not only is he a living example of the kind of success he espouses, his book How to Have a Big Life outlines the keys to that success, in a tone as frank and open as McKerron himself. Filled with clever and inspiring illustrations, as well as the hard-won wisdom and techniques that the author has used, and continues to use, to achieve success, this gem of a book will help people follow their bliss and lead the life they truly deserve.

Distinguished poet Donald Hall reflects on the meaning ofwork, solitude, and love “The best new book I have read this year, of extraordinarynobility and wisdom. It will remain with me always.” —Louis Begley,The New York Times “A sustained meditation on work as the key to personal happiness.. . . Life Work reads most of all like a first-person psychologicalnovel with a poet named Donald Hall as its protagonist. . . .Hall’s particular talents ultimately [are] for the memoir, a genrein which he has few living equals. In his hands the memoir is onlypartially an autobiographical genre. He pours both his fullcritical intelligence and poetic sensibility into the form.” —DanaGioia, Los Angeles Times “Hall . . . here offers a meditative look at his life as a writerin a spare and beautifully crafted memoir. Devoted to his art, Hallcan barely wait for the sun to rise each morning so that he canbegin the task of shaping words.” —Publishers Weekly (starredreview) “I [am