Technological advances and the global marketplace are changingthe way we live and work. Doing the work you love is the critical factor to personal fulfillment and economic success. Noone understands this more than Laurence G. Boldt, whose Zen andthe Art of Making a Living helped many carve out new andrewarding career paths. But how do you find the courage to startthe search for a new career? And how do you tap into your own bestresources to discover what you want to do and what you’re good at?This remarkable guide offers simple yet profound strategies to helpyou answer those questions by focusing on four key elements to besought in any life’s work: Integrity, Service, Enjoyment, andExcellence. Boldt has reduced the quest for meaningful work to itsessence and will lead you to an understanding of what you could andshould be doing with your life.
Ex?cel?lence (n.) 1. The clearly false and destructive theorythat a company ought to be great at everything it does. 2. Amistaken goal in which the predictable outcome is that the companyends up world-class at nothing—not well-differentiated andtherefore not thought of by consumers at the moment of need. Based on exhaustive research, The Myth of Excellence providesconclusive evidence of the futility of trying to be excellent inall aspects of a commercial transaction—price, product, access,experience, and service. Instead, the strategy for your productsand services should be to dominate on one element, differentiate ona second, and be at industry par (i.e., average) on the rest. Yes,it is okay to be average as long as your customers knowspecifically where and how you are superior and world-class.
Wouldn’t it be great if you could be audaciously ambitious andhappy at the same time? You can, and you will. We women aren’t advancing in our careers the way we should. We’renot making the money we deserve or getting the fulfillment wedesire. And this time it’s not men who are holding us back. Thistime we’re doing it to ourselves, because ambition—for us—is stilla dirty word. Debra Condren has coached thousands of women at every level—fromthose just starting out to the most powerful female executives inthe United States—and each one possesses the same fear: if she goesafter her dream, she’ll be seen as selfish, bitchy, a bad wife, orbad mother. But it’s exactly this fear of ambition that has forcedwomen to leave the best part of themselves—their dreams, theirgreat talents—by the roadside, rendering them less able to be thewhole people they should be in every area of their lives. Condren has a new message and mission: to remind women
For all of the millions of Americans who are out of work, soonto be out of work, or wishing to be freed from unrewardingwork—here is the must-have book that will show you how you can makea living by working when, where, and how you want. Newly revised and updated, Barbara J. Winter’s guide tosuccessful self-employment is now more relevant than ever before.Drawing on the techniques and ideas of her popular seminars as wellas her own thirty years of business expertise and that of othersuccessful entrepreneurs, Winter offers the practical, proven wayto launch your own profitable venture. Her indispensable adviceranges from why creativity is more important than capital to how toavoid the most common pitfalls of self-employment and how todevelop multiple profit centers. And for this new edition, she has added timely advice on topicsincluding: ?how to find opportunity in a chaotic economy ?why smart, small and spunky is the 21st Century businessmodel ?using the Internet to o
Your Map for a Brave New Real-Estate World The days of real-estate mania—when you really couldn’t go wrongwith buying a home, then selling it in a few years for a lot morethan you paid for it—are over. Inflated prices and the “subprime”mortgage crisis have finally burst the bubble. Now, more than ever,it’s important for current and prospective home buyers tounderstand just what they’re getting into when they take thatplunge—and to think smarter when it comes to making the most oftheir biggest asset. The Wall Street Journal. Complete Home Owner’s Guidebook showsreaders how to become savvy home buyers—and eventually owners—notonly in this new, uncertain era but in any market: ? Understand the benefits and pitfalls of owning versusrenting ? Make sense of the housing market—ask the important questions,factor in the unforeseen costs, and explode the big myths of homeownership ? Take advantage of current opportunities if you’re a first-timehome buyer
In the On-the-Fly Guide to Balancing Work and Life ,Bill Butterworth brings his trusted brand of motivation to an issuethat affects us all, no matter what our jobs or where we stand onthe corporate ladder. As this charming little book makes clear, it is possibleto have it all: success at work and a fulfilling life outside theoffice. Designed to be read in one short plane ride—or over a hotcup of coffee or two—this book is the “Cliff’s Notes” for ahappier, more well-rounded life. Filled with stories about howsuccessful people from all walks of life have integrated their workand home lives and packed with advice on how you can learn to dothe same, the On-the-Fly Guide to Balancing Work and Life will change the way you work—and, more importantly, the way youlive. There’s no telling what you’ll learn when you read on thefly.
Required reading for all present and future leaders, thisclassic is for those who have to "get the job done"--military ornot.
Bill Bradley was a three-time basketball all-American atPrinceton, Olympic gold medalist, Rhodes scholar, member of the NewYork Knicks from 1967 to 1977 and two-time NBA champion; he waselected to the Basketball Hall of Fame in 1982. He served as UnitedStates senator from New Jersey from 1979 to 1997. Since leaving theSenate, he has been affiliated with Stanford University, theUniversity of Maryland, and Notre Dame. Bradley is the author ofLife on the Run, The Fair Tax, and Time Present, Time Past. BillBradley, U.S. Senator from New Jersey from 1979 to 1997 and amember of two championship New York Knicks teams, returns to thescene of his first career, and his first great passion, basketball.Things have changed since his championship days — the shorts arelonger and the salaries higher — but what separates winners andlosers remains very much the same: No collection of players, nomatter how good, can win unless they form a team. And no team cansucceed unless it shares common values, among them courage
In Dear Valued Customer, You Are a Loser, you will find these and over one hundred other hilarious and bizarre tales of technology gone awry. This unique collection combines author Rick Broadhead's technological expertise with his interest in unexplainable and unbelievable stories, such as these, to bring us some of the strangest and most memorable technological oddities of all time. In addition to technological bloopers and mishaps, the book includes classic hoaxes and other notable stories that have earned a special place in history. The result is this exhausrive, fascinating, and hysterical compilation of technologically enabled blunders that is sure to keep you uproariously enthralled. ...
Although American companies spend a staggering $500 billion onadvertising annually, many fail to establish an emotionalconnection with consumers. "Married to the Brand" examines why somecompanies develop this most desirable consumer connection, and whyothers don't. Using Gallup's 60 years of global consumer data andtons of consumer stories, William McEwen shows that many marketersare great at wooing a "first date" with consumers, but only thebest can create a lasting marriage between buyer and brand. Thebook explores how emotions such as confidence, integrity, pride,and passion can make consumers want to stand by a brand, and showshow skilful brand management can keep a consumer-brand marriagefresh and satisfying.
We live in an exciting and rapidly changing time—every day itseems new inventions and innovations that change our way of lifearrive on the scene. But while our day-to-day lives have becomeeasier, the larger picture is now more complicated. Businesses arealso faced with this quandary. Change is occurring in the economicsphere as quickly and often as it is in our individual lives, andthe new global economy is presenting even more challenges tocompanies that must operate in an often unfamiliar worldwide arena.As a result, the modern business world is in dire need of acomplete overhaul if companies are to adapt to an environment thatis far different from the one in which they initially achievedsuccess. Enter Reinhard Mohn, the innovative entrepreneur who builtBertelsmann into a global powerhouse. Drawing on his more thanfifty years of experience in the private sector, Mohn explains howentrepreneurial leaders have a unique ability to lead businessesinto the future by adapting to new socioeconomic realities. He
A budget is a financial action plan for an organization. "ThePocket Mentor Series" offers immediate solutions to the challengesmanagers face on the job every day. Each book in the series ispacked with handy tools, self tests, and real life examples to helpyou identify strengths and weaknesses and hone critical skills.Whether you're at your desk, in a meeting, or on the road, theseportable guides enable you to tackle the daily demands of your workwith greater speed, savvy, and effectiveness.
This fun and accessible guide offers super advice forbusiness success. Top venture capitalist and self- proclaimed “comicbook geek” Sean Wise reveals how to create a winning businesspersona through valuable strategies from great comic book icons. Inthis engaging and insightful guide, Wise takes readers on a guidedtour through the world of superheroes and their lessons, directlyrelating them to essential business tactics people need to masterin order to succeed in today’s workplace. Featuring modern-day examples of business icons who best illustratesuperhero strategies—as well as cautionary lessons from infamoussupervillains—this is the book for anyone who dreams of donning acape instead of a suit, taking an oath instead of swearing at thecopier, and seeing the big picture instead of getting mired in thedaily grind.
Negotiation is the process by which people resolve their differences. Whether those differences involve the purchase of a new automobile, a labor contract dispute, the terms of a sale, or a complex alliance between two companies, resolutions are typically sought through negotiations. This guide will help you prepare, conduct, and close a negotiation successfully.
These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. A workplace-tested pre*ion for encouraging the behaviors and key drivers of effective leadership, from one of today's top training teams.
Have you ever wondered why some people seem to riseeffortlessly to the top, while others are stuck in the same jobyear after year? Have you ever felt you are falling short of yourcareer potential? Have you wondered if some of the things you do–ordon’t do–at work might be hamstringing your ambitions? In The 12Bad Habits That Hold Good People Back, James Waldroop and TimothyButler identify the twelve habits that–whether you are a retailclerk or a law firm partner, work in technology or in a factory–arealmost guaranteed to hold you back. The fact is, most people learn their greatest lessons not fromtheir successes but from their mistakes. The 12 Bad Habits ThatHold Good People Back offers the flip side to Stephen Covey’sapproach in The 7 Habits of Highly Effective People, zeroing in onthe most common behavior that can impede a career. Based on overtwenty years of research as business psychologists, the authorsclaim that the reasons people fail in their jobs are the sameeverywhere. Only a
Every day on the job, you face common challenges. And you needimmediate solutions to those challenges. The Pocket Mentor Seriescan help. Each book in the series is packed with handy tools,self-tests, and real-life examples to help you identify yourstrengths and weaknesses and hone critical skills. Whether you'reat your desk, in a meeting, or on the road, these portable, conciseguides enable you to tackle the daily demands of your work withspeed, savvy, and effectiveness. The latest volume in the series: Setting Goals Setting goals is a key part of any manager's job. Through goalsetting, you define business outcomes that you and your team willaccomplish collectively and individually. Managed effectively, thegoal-setting process creates a long-term vision that motivates youand your employees to reach even the most challengingobjectives. Use this book to start setting goals more skillfully in yourgroup. You?ll find a wealth of suggestions to help you: -Define unit and individual go
In this masterpiece of narrative history, acclaimed authorHoward Blum evokes the original "crime of the century" and anaftermath even more dramatic than the crime itself–a seminalepisode in America’s history that would spark national debate anddraw into its orbit master sleuth William J. Burns, crusadinglawyer Clarence Darrow, and industry-shaping filmmaker D. W.Griffith. "Hugely engaging . . . has tremendous verve . . . AmericanLightning throws valuable new light on an episode that seems, forus today, particularly pertinent. Terrorism happened here." –LosAngeles Times "A fast-moving, skillfully constructed account . . . Blum’s styleis cinematic." –Chicago Sun-Times "Compelling . . . a tense detective story." –Seattle Times "A thumping-good drumroll of narrative history . . . thecross-country manhunt reads like a great mystery novel . . . Blumblows the dust off a page of America’s own incendiary past andbrings it to pulsating life." –Dallas Morning News
产品经理的职责起点是新产品开发，贯穿产品生命周期的全过程。本书按上下游产品管理进行组织。? ? 在上游的新产品开发流程中，作者阐述了如何从市场、产品、行业、公司的角度规划企划方案，并获得老板、销售部、运营部的资源支持，推进新产品的项目流程，实现所有目标，制定和实施新产品发布。? 下游产品的管理核心在于生命周期的管理，营销更是生命周期管理的重中之重。产品经理如何让产品满足客户需求，让客户获得对产品的明确认识；根据客户的价格敏感程度定价；通过推销建立与客户的对话和沟通；精准地选择产品分销渠道，让产品直达目标客户，从而提升产品和产品线的绩效。? ? 本书将帮助产品经理迅速提升竞争优势，实现卓越绩效。? 本书提供了翔实的产品业务理论、实施标准、计划框架、企业案例、高管访谈，帮助产品经理完善纵向
Book De*ion In his phenomenal bestseller, Emotional Intelligence, DanielGoleman mapped the territory where IQ meets EQ, where we apply whatwe know to how we live. Spending over a year on the New York Timesbestseller list, Emotional Intelligence provided the evidence forwhat many successful people already knew: being smart isn't just amatter of mastering facts; it's a matter of mastering your ownemotions and understanding the emotions of the people aroundyou.Now, in Working With Emotional Intelligence, Goleman shows whyemotional intelligence has become the new yardstick for success forCEOs and junior hires alike. Drawing on both unparalleled access tobusiness leaders and in-depth research, he documents that starperformance in every field depends more on emotional intelligencethan IQ or technical skills. And the impact of emotionalintelligence is even greater at the top of the leadershippyramid.Goleman vividly shows how self-awareness, motivation,influence, conflict management, and team-building pl
《超级中层商学院之落地才是硬道理》分别从建立目标及规划共识体系、建立运营例会机制、建立评估激励体系、营造积极的团队氛围、建立报表管理体系、建立监督检核机制6个方面入手，针对中层在管理工作中遇到的规划落地问题及其解决方法进行了相近的阐述，书中附有大量案例图表，实用性强，对中层的管理工作有很大帮助。
It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not s
