Dr. W. Edwards Deming, a household name in Japan, became the prime catalyst behind the incredible success of Japanese industry. In fact, since 1951, the Deming Prize has been the most coveted and prestigious award among Japanese corporations, similar to the Malcolm Baldrige Award for quality in business in the United States. Today, Deming is finally becoming a household name in his own country. The lessons he has to teach American business are more urgent than ever. Just how different is the Deming Management Method? Compare just a few of the many differences in beliefs between conventional organizations and Deming organizations: Standard Company * Quality is expensive * Defects are caused by workers * Buy at lowest cost * Fear and reward are proper ways to motivate * Play one supplier off against another

In this book you'll learn the answers to these questions and much more. American Politics in the20th Century is the perfect book for anyone interested in the political history of the United States. You'll read about the formation of the "Bull Moose" Party right through to the formation of the Reform Party. You'll also read about the struggles by women and African-Americans to gain equal voting rights, in addition to the various scandals that threatened and destroyed political careers and presidential administrations. Along the way you'll meet dozens of political bosses, politicians, lobbyists, speechwriters, spin doctors, pollsters, campaign strategists and other political movers and shakers. It's remarkable to look back over the past century and examine how politics has evolved, as well as how it has stayed the same. The struggle for control is constant, while the rules and means of gaining control have been periodically changed in response to public demands. Each book in the 20th Century Series cont

It's great to be a woman . . . most of the time. Lisa Birnbach, Ann Hodgman, and Patty Marx have come up with 1,003 hilarious reasons why it's great all of the time. Pantyhose, high heels, lipstick, maxi pads, chocolate-all things feminine are covered. These three witty and wise women have delivered yet another hysterical list of 1,003 great things. Each writer has a unique (and much appreciated) take on being a modern-day woman. After all, today's females need to be tough, talented multitaskers with an amazing sense of humor-and that's just to compete with the males in grade school!

Hitting the ball is hard work, but after lots of practice and advice from his friend Willy, Bobby learns how.

In todqy's ultracompetitive,lean-and-mean workplace,your professional success won'tbe determined by your family background,college affiliation,or educational major.Yoru intelli-gence,talent,drive,and ambition don't matter,either.Yoru success will depend on one thing only :learning the ropes of the working world-and figuring out how to be happy within it-during the first fourteen years of your professional life. Why fourteen years?Because once you aproach your mid-to-late thirties,you won't be easily forgiven fou business mistakes-for power struggles with the boss or cluelessness about marketing yourself,for mishandling office politics of for the megative attitude that comes from feeling "stuck"in an ill-fitting career. If you don't fit in,you're liable to be considered"work illiterate,"and your oportunities will be limited accordingly.It's imperative to know the ways of the work world. Based on personal experience,interviews with experts,and extensive research,The Critical 14Years of Your Professional Lif

As America's premier management consultant, Philip Crosby has made "quality" the corporate buzz word in America's top-tier firms. Now, as he has before, this bold, brilliant, and very practical mover-and-shaker has set out to disturb the complacency and stir the creative capacity of American management. The result is a book that raises the credo of quality to a higher level--the level demanded in the fiercely competitive marketplaces of today and tomorrow. Crosby's message to management is as powerful as it is plainspoken. Just as a chain is only as strong as its weakest link, no com- pany can afford to ignore any part of its operation--whether it is the goods and services it offers, the needs of the customers it serves, the loyalty and nitiative of the people who work for it, or the bottom-line results on inex- orable computer printouts. Success in attaining quality in all these areas iswhat the author means by Completeness. It's the whole picture. And this valuable book shows how to put it clearly into focu

Michael Lewis was supposed to be writing about how Jim Clark, the founder of Silicon Graphics and Netscape, was going to turn health care on its ear by launching Healtheon, which would bring the vast majority of the industry's transactions online. So why was he spending so much time on a computerized yacht, each feature installed because, as one technician put it, "someone saw it on Star Trek and wanted one just like it?" Much of The New New Thing, to be fair, is devoted to the Healtheon story. It's just that Jim Clark doesn't do startups the way most people do. "He had ceased to be a businessman," as Lewis puts it, "and become a conceptual artist." After coming up with the basic idea for Healtheon, securing the initial seed money, and hiring the people to make it happen, Clark concentrated on the building of Hyperion, a sailboat with a 197-foot mast, whose functions are controlled by 25 SGI workstations (a boat that, if he wanted to, Clark could log onto and steer--from anywhere in the world). Keepin

How to Have All the Answers When the Questions Keep Changing is filled with advice and tips for developing a new way of thinking about life and work and getting rid of long-held beliefs that are no longer reliable. It helps you find the answers to questions that change day to day. This concise, dependable guide will boost your confidence so you can ask the right questions to determine (and improve) your job status, look for a new career and pursue your dreams. Karin Ireland clearly shows you how to take charge of your life, rely on yourself and change the way you think so you can thrive in today's fast-paced, unstable work environment. Karin Ireland is the author of 11 books, including The Job Survival Instruction Book and The Best Christmas Ever, both published by Career Press.

Gorman presents a detailed explanation of how to manage your career in a way that will work for you in the 1990s--in a world with dramatic structural change in most corporations, a new social contract between employer and employee, and different skills and attitudes required for most jobs. Multipreneuring is a label for success in modern business today, which requires individuals to be able to organize resources, manage their careers, and assume sensible risks in the same way that a business enterprise is run. With the goal of helping the readers develop a portable, self-contained professional identity, the author offers them guidelines to gain insight into who they are professionally and, with that insight, to learn how to become multipreneurs. Criteria for a multipreneur include independence from a single employer, ability to learn and apply many skills, flexibility and adaptability, and being proactive in terms of starting a project and seeing it through. This thought-provoking book cautions readers that i

Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

Have you ever wondered how the most successful people of our time made it to the top ? Take It From Me reveals practical and inspiring career advice from the brightest stars in entertainment,business,politics,and sports.From Woody Alley to Donald Trump,the powerful and celebrated share witty anecdotes and words of wisdom on follwing your dreams,excelling at your work,overcoming setbacks-reaching the top-and staying there. 作者简介： MICHAEL LEVINE heads a major entertainment public relations firm representing many top celebrities and corporations.He is also the author of The Address Book series,Guerrilla PR,and Lessons at Halfway Point.He lives in Los Angeles,California.

Stephen R. Covey Author of The Seven Habits of Highly Effective People An absolutely fascinating account of the...emerging...paradigm shift in the workplace. Rosabeth Moss Kanter Harvard Business School, author of When Giants Learn to Dance An essential guide for leaders of the future and an inspirational call to embrace more entrepreneurial and personally fulfilling careers. Georgette Mosbacher CEO, Georgette Mosbacher Enterprises, author of The Feminine Force After 20 Years in the corporate and small business worlds, I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life.

本书从国际市场营销的诸多方面系统地对国际市场营销理论、国际市场营销环境、国际市场营销调研、目标市场的细分及定位、国际市场营销的几种策略，以及国际营销管理等作了详尽的阐述，《国际市场营销－－理论与实务》是专门为经济管理专业高职学生编写的教材。进入21世纪以来，市场营销变得比以往任何进候都更重要，迅速培养出适合国际市场的操作人员是职业教育的重要的历史使命。由于高等职业教育建设时间较短，师资、教材、教学模式等都有待迅速发展，编写出适合职业教育的教材成为当前的紧迫任务。 本书编写特色为：理论体系与实践体系相结合，并相互补充、相互支撑。同时强化能力、素质教育。此外，教材中还有实践活动的设计，体现对学生各种能力和素质教育培养的目标。

本书是比较教育研究丛书之一，是一部关于比较教育的理论研究专著。全书分为比较教育的学科发展和比较教育的研究方法两个部分，收入了众多关于比较教育方面颇有见地的研究性论文，适合教育研究人员参考学习。

An outsider is allowed into the labyrinth to watch a Microsoft multimedia project from conception to partial completion. If you are interested in understanding Microsoft's strengths--and weaknesses--breaking into new markets, this is a must-read book. --This text refers to an out of print or unavailable edition of this title. Freelance writer Moody spent the year from December 1992 through December 1993 with six members of a Microsoft unit that was developing a children's multimedia reference product named Sendak. As he was given virtually unlimited access to the group, Moody is able to present a week-by-week account of the trials and tribulations of each team member as they try to make Sendak a viable product. In describing the inner workings of Microsoft, Moody reveals a company not immune to the corporate politics and personality conflicts that afflict huge companies, but one that nevertheless is willing to push the boundaries of technology, driven by chairman Bill Gates's obsession with staying ahea

In 1984, Brem diagnosed with two types of cancer kept knocking at the doors of car dealerships until someone hired her. Today, as president and CEO of Love Chrysler, she is one of the most successful Latinas in business in the U.S. She explains the principles that sustained her even at her lowest (e.g., know your self-worth; be creative; be passionate about your work), offering numerous anecdotes about women who succeeded against tremendous odds. Readers will empathize with Brem, who speaks frankly and sensitively. This eminently inspiring book, reminiscent of Deborah Rosado Shaw's Dream Big, will find a wide audience.

The last career book anyone will ever need! At last, after all those books on clawing your way to the top, here's the real truth about the good and bad moves made in the workplace that determine ultimate success or failure. You ask interviewees penetrating philosophical questions. +10 "If you could be a tree, what kind of tree would you be?" -10 "Do you think I'm cute?" -50 You nickname your office. +5 "The Cave." -10 "The Cool-bicle." -45 You volunteer to organize the softball team and company outings. +5 You call yourself the company "funmeister." -20 It's much easier than your actual job.-60 From your trumped-up résumé to the disastrous company picnic, and covering every aspect of working life including meetings, office antics, fun with machines, and the right and wrong way to ask for a raise, Greg Gutfeld focuses his trademark point system on the place where we all spend the biggest part of our lives.

Ronni Eisenberg, who lectures and gives workshops on organization skills throughout the U.S., is also author of the popular but slightly more intimidating Organize Yourself!. Here she's brought a slew of practical tips for managing your workspace, from your briefcase to your bulletin board, from your e-mail inbox to those endless interruptions from coworkers. She covers the basics, including organizing your desktop and stemming the flood of junk mail (send a note to the Direct Marketing Association). She also hits upon modern organizational dilemmas, such as how to decide if you'd be better off with or without a PalmPilot. Some of the hundreds of handy tips she offers include: ways for making both in-person and telephone meetings quicker and more productive; methods for confronting procrastination and poor work habits; 10 rules to adhere to when filing; and 14 ways to make meetings run smoothly and accomplish what you want them to. Much of Eisenberg's advice is geared toward the executive; she

It’s Kangaroo’s birthday, but no one will play with him: not the emu, the platypuses, the koalas, or even the dingos. They all have too many things to do. What exactly are they doing? They’re using multiplication to figure out just how many things they have to do to plan a big surprise for Kangaroo!

Not just a business, but an opportunity for personal success and achievement, Amway has spread the old-fashioned American dream across the globe-from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization. It is an inspirational, motivational chronicle of the company as a whole-its ideology, goals, beliefs, ethics, and sense of values-filled with uplifting stories of people around the world whose lives have been totally transformed by the Amway philosophy.

Never again hesitate when selecting a fork from a fancy place setting， making a formal introduction， hosting a business dinner， or dining on awkward foods。The experts at the Protocol School of Washington will save you from embarrassing future faux pas！

Read-Along CD Storybook Every Totebook features colorful characters hilariously brought to life by animated storytellers. BONUS Computer Features Play CD in your computer to enjoy the Read-Along Story, Interactive Coloring Book and Junior Jukebox Audio Player.