Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of ''outliers'' the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. De*ion in Spanish: Que diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fueras de serie explora las curiosas historias de los grandes jugadores de futbol; bucea en la peculiar infancia de Bill Gates; busca que convirtio a los Beatles en el mejor grupo de rock; y se pregunta que distingue a los pilotos que estrellan aviones de los que no. A traves de su viaje por el mundo de los ''fueras de serie'', los mejores, los mas brillantes y famosos, nos convence de que nuestro modo de pensar en el exito es erroneo. Pr

The Business is a nearly omnipotent and infinitely discreet transglobal organization whose origins predate the Christian Church, if not the Roman Empire (which the Business actually owned for sixty-six days). Financially transparent, internally democratic, and morally dispassionate, the actual business of the Business seems-even to Kate Telman, a senior executive-to be vague to the point of invisibility. Counted among its vast riches are a book of Leonardo cartoons, dozens of Michelangelo's pornographic paintings, and several sets of Crown Jewels. All it lacks is a certain clout in politics, an arena that the Business has avoided for centuries but that has suddenly become of vital importance. No longer satisfied with its permanent base in Antarctica and its fortified Swiss headquarters, the Business is angling to buy its own nation in order to take a seat at the United Nations. Kate is the perfect candidate to help the Business realize its most ambitious goal: She was plucked at age eight from a bleak urban s

Watts Wacker and Jim Taylor refuse to paint asimplistic picture of the future; instead, they show where to look for the insightneeded to compete and grow in the years ahead. Authors of the prophetic The500 Year Delta, they now proclaim the Age of the Individual-a world where life has never been more difficult, because it has never been easier. Today, individuals have far more power to claim their own futures than ever before, which means they have to follow four major rules to chart their courses:Know who you are。

Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Featuring 101 hilarious items about the year’s most unbelievably stupid business blunders, it’s hugely popular with its more than half a million print subscribers—and with the two million people who read it on the Web this year. In The Dumbest Moments in Business History, the editors of Business 2.0 have compiled the best of their first four annual issues plus great (or not so great, if you happen to be responsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s "Herb the Nerd," the book’s highlights include: a Romanian car plant whose workers banded together to eliminate the company’s debt by donating sperm and giving the proceeds to their employer the Heidelberg Electric Belt, a sort of low-voltage jockstrap sold in 1900 to cure impotence, kidney disorders, insomnia, and many other complaints the time Beech-Nut sold "100% pure apple juice"

We all know that hand-me-downs are often comfortable and easy to put on, but we are rarely happy in something--a jacket or a job--that we didn't choose. If you feel trapped or disappointed in your current career or job, or if you let your family's wishes, rather than your own natural talents, interests, and passions, guide your ultimate career choice, you are living someone else's dream. These "hand-me-down dreams" influence every aspect of our lives, including our work and how we do it.

A successful career in any business field is based on the right training. This clear, concise reference book offers essential information and tips for getting enrolled in the graduate business school or program that suits each applicants needs. Included are: Profiles of 275 nationally accredited business schools and colleges of business in the United States. Up-to-date information on the parent institution and the business school itself, ranging from admission and degree requirements to faculty information How to qualify, apply, and prepare for a business education. Tuition, financial aid, and grant opportunities: how much one can expect to pay--and how to pay for it. Practical information on library and housing facilities, recruitment practices, and Web sites. Information on master's and doctoral programs and special programs. Helpful indexes, including alphabetical, geographical, and by-degree listings A checklist to keep track of applications. Organized in an easy-to-use for

Publisher Comments：When he was 26， Chip Conley broke the two cardinal rules of starting a business： he invested in an industry about which he knew nothing and he ignored the mantra "location， location， location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood. A dozen years later， Chip is the "boy wonder" of the American travel industry， famous for his entrepreneurial genius， creativity， and sense of fun. In The Rebel Rules， Conley shares his success secrets. He focuses on the primary traits — vision， passion， instinct， and agility — that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone — whether a virgin entrepreneur or a corporate manager — who wants to walk in step with today's business innovators. The Rebel Rules will show you how to：1.Tap into your natural talents and focus on what you can control 2.Build a fanatical customer base and create great buzz3.Engage employees and encourage them to b

What is the difference between choking and panicking?Why are there dozens of varieties of mustard but only one variety of ketchup?What call we learn from football players about how to hire teachers?What does hair dye teU US about the history ofthe twentieth century? In the past decade，Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves．Now he brings together,for the first time，the best of his writing from The New Yorker over the same period．

This is the only pocket-sized guide to the ever-changing, all-important world of copyrights. Written by attorneys who specialize in the field, this slim volume shows writers, composers, web masters, and other content creators what to do—and what not to do—in order to protect their work from plagiarism and theft. With sample documents and a helpful Internet and government resource guide, The Pocket Idiot’s Guide to Copyrights covers everything from the current copyright laws to the most effective way to file. Complex laws explained in layman’s language Complete Internet and government resource guide Sample government filing documents Expert, up-to-date advice from attorneys 作者简介： Robert J. Frohwein is an attorney and is president and co-founder of LAVA Group, an intellectual property consulting firm. Gregory Scott Smith is an attorney, an engineer, and chief officer of intellectual property at LAVA Group.

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.

The man who helped set the management agenda for the 1990s now brings us into the twenty-first century with the national bestseller Leading the Revolution. In this newly updated edition, Gary Hamel rays out an action plan for any individual or company intent on becoming--and staying--an industry revolutionary and a relentLess innovator. By drawing on the success of "gray- haired revolutionaries" Like Charles Schwab and GE Capital--companies that are always one step ahead of the rest--and profiling pioneering individuals, Hamel explains how companies can continue to grow, innovate, and achieve success, even in a chaotic world market.

Given the urgency and immediacy of so many business problems and challenges, a solid grounding in the history and evolution of business thinking will help managers separate fad from fact and apply the cumulative wisdom of the writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's timeless Art of War to the inventors of modern management in the 1920s-'40s to the books that have the captured the New Economy Zeitgeist, The Best Business Books Ever illuminates the key ideas and contributions of the 100 books that should form the basis of any manager's, business student's, or entrepreneur's library. The Best Business Books Ever places both historical and contemporary works in context and draws fascinating parallels and points of connection between books from different places and times, all of which have contributed to our collective understanding and practice of the art of management.

In today's fast-paced global business environment, the conventional model of the corporation and its management principles no longer deliver results. Economic upheaval, changing demographics, and technological revolution have forever altered the requirements for running a business today. Now, in response, The Centerless Corporation presents a radical new corporate model -- designed for your organization's survival, growth, and prosperity. Drawing on groundbreaking research they conducted at Booz Allen & Hamilton, Bruce A. Pasternack and Albert J. Viscio offer a comprehensive strategy for managing in turbulent times. To deal with increasing complexity, they contend, leaders must abandon their command-and-control mentality and establish a model in which responsibility and accountability are distributed throughout the organization, employees are regarded as valued resources, and knowledge flows freely. Illustrating their ideas with invaluable real-life examples, Pasternack and Viscio explain how to attr

Take the brakes off your busi-ness. From management spe-cialist and author of the innov-ative national bestseller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm--the key to an organization's success.Weaving together case studies, exam-ples, suggestions, and quotes from hundreds of America's most energized businesses and business leaders, 1001 WaYs TO ENERGIZE EMPLOYEES is a how-to for getting not just the most--but the best--from everyone in the organization.

To critics, Bill Gates's Microsoft Inc. is the apotheosis of brute-force ruthless marketing, but in this lively, independent-minded report, Stross (Steve Jobs and the Next Big Thing) finds a different explanation for Microsoft's success: Gates's strategy of hiring the smartest software developers, keeping their allegiance with lucrative stock options, fostering an egalitarian creative atmosphere and perpetuating the identity of small working groups. A business professor at San Jose State University in California, Stross had unfettered access to Gates, his employees and the company's internal files, making this a privileged, revealing window on Microsoft's inner workings. He charts the firm's long, rocky struggle to win broad consumer acceptance of CD-ROMs, as well as the saga of Microsoft's bestselling multimedia encyclopedia, Encarta. Microsoft was caught unprepared by the advent of the Internet, and its failed attempt to outdo a small but feisty rival, Intuit, in the personal finance software market, demons

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, sal

Are good manners relevant in this day and age? More so than ever, with cell phones, body piercings, e-mails, and other 21st-century accessories. Now the authors of Things You Need to Be Told offer more advice-pertinent to today's issues, and filled with both hilarious wit and practical common sense.

Salka, a 25-year veteran of the New York Fire Department, compiles the best leadership strategies of the FDNY into a practical, battle-tested guide for leaders in any field After twenty five years in the most dangerous of all occupations, John Salka, Battalion Chief of The New York City Fire Department, offers tough and tender lessons in leadership. Salka masterfully leverages examples from fire fighting--"where lack of leadership can kill people"--to create values for leaders in every organization. He alternates vivid summaries of historic and terrifying fires (the 1911 Triangle Shirtwaist factory, the 1993 World Trade Center explosion and ground zero) with metaphors from the firehouse to describe three commitments for decisive leadership. "Follow the smoke," is an imperative to uncover reality in yourself, your organization and your industry. Next, Salka counsels, "know their names before you send them into the flames," and encourages leaders to identify the contributions of each employee. The

Ernest Hemingway was born in Chicago in 1899, the second ofsix children. In 1917, he joined the Kansas City Star as a cubreporter. The following year, he volunteered as an ambulance driveron the Italian front, where he was badly wounded but decorated forhis services. He returned to America in 1919, and married in 1921.In 1922, he reported on the Greco-Turkish war before resigning fromjournalism to devote himself to fiction. He settled in Paris,associating with other expatriates like Ezra Pound and GertrudeStein. He was passionately involved with bullfighting, big-gamehunting and deep-sea fishing. Recognition of his position incontemporary literature came in 1954 when he was awarded the NobelPrize for Literature, following the publication of The Old Man andthe Sea. He died in 1961.

Are you a Mess Maven suffering from Paperosis Misplacea? Do you work with a Deadline Deadbeat or have Phone-o-phobic clients? Have you ever felt overwhelmed or overloaded? For anyone struggling with too many projects, too little time, and too much paper, organizing guru Harriet Schechter -- aka The Miracle Worker -- offers innovative methods for conquering the five types of workplace chaos: Time, Memory, Communication, Information, and Projects. And she shows you how to handle the real Chaos Creators: Are you a Mess Maven suffering from Paperosis Misplacea? Do you work with a Deadline Deadbeat or have Phone-o-phobic clients? Have you ever felt overwhelmed or overloaded? For anyone struggling with too many projects, too little time, and too much paper, organizing guru Harriet Schechter -- aka The Miracle Worker -- offers innovative methods for conquering the five types of workplace chaos: Time, Memory, Communication, Information, and Projects. And she shows you how to handle the real Chaos Creators: --

Lord Robert Dudley, Queen Elizabeth I's lover, and Sir William Cecil, her chief political adviser, were the most powerful men in the country. As their rivalry intensified, they competed by creating ever more fabulous gardens for their queen. Dudley's aim was to woo her; Cecil's, to stop Dudley in his tracks. Dudley set out an intoxicatingly romantic garden, and threw spectacular outdoor parties for his queen; Cecil countered by building a sumptuous palace with amazing gardens overseen by the most famous gardener in the country, John Gerard. This is the beguiling story of a lifelong duel. For Elizabeth, these gardens were places for love and intrigue, power play and spectacular design.

CON TRICKS is a unpque insider's guide to this booming business which will appeal to anyone who is or has ever wished to be a consultant.Written by an ex-consultant,is lifts the veil on what consulting is really like and what you need to succeed with the major firems.It also asks why consultants are so expensive,why they can be so had at running their own businesses and whether the loss of mid-line expertise in our corporations is making them dangerously reliant on outside advisers.

The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book-revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits. Treacy's main point is simple-it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth: keep the growth you have already earned look for growth where