One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.

In this updated paperback edition of a "rich, readable, andauthoritative" Fortune) book, Wall Street Journal reporterPetzinger tells the dramatic story of how a dozen men, includingRobert Crandall of American Airlines, Frank Borman of Eastern, andRichard Ferris of United, battled for control of the world'sairlines Radio drive-time pubilcity.

The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.

We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own

How anyone can be more effective with less effort by learninghow to identify and leverage the 80/20 principle--the well-known,unpublicized secret that 80 percent of all our results in businessand in life stem from a mere 20 percent of our efforts. The 80/20 principle is one of the great secrets of highlyeffective people and organizations. Did you know, for example, that 20 percent of customers accountfor 80 percent of revenues? That 20 percent of our time accountsfor 80 percent of the work we accomplish? The 80/20 Principle showshow we can achieve much more with much less effort, time, andresources, simply by identifying and focusing our efforts on the 20percent that really counts. Although the 80/20 principle has longinfluenced today's business world, author Richard Koch reveals howthe principle works and shows how we can use it in a systematic andpractical way to vastly increase our effectiveness, and improve ourcareers and our companies. The unspoken corollary to the 80/20 princip

Reading this book will make you less sure of yourself—andthat’s a good thing. In The Invisible Gorilla, Christopher Chabrisand Daniel Simons, creators of one of psychology’s most famousexperiments, use remarkable stories and counterintuitive scientificfindings to demonstrate an important truth: Our minds don’t workthe way we think they do. We think we see ourselves and the worldas they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers withtheir own findings on attention, perception, memory, and reasoningto reveal how faulty intuitions often get us into trouble. In theprocess, they explain: ? Why a company would spend billions to launch a product that itsown analysts know will fail ? How a police officer could run right past a brutal assaultwithout seeing it ? Why award-winning movies are full of editing mistakes ? What criminals have in common with chess masters ? Why measles and other c

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Martdominate rural and suburban areas but falter in large cities? Whydid Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (thequality of a consumer’s experience) and convenience (the ease ofgetting and paying for a product). In Trade-Off, Kevin Maney showshow these conflicting forces determine the success, or failure, ofnew products and services in the marketplace. He shows that almostevery decision we make as consumers involves a trade-off betweenfidelity and convenience–between the products we love and theproducts we need. Rock stars sell out concerts because theexperience is high in fidelity-–it can’t be replicated in any otherway, and because of that, we are willing to suffer inconveniencefor the experience. In contrast, a downloaded MP3 of a song is lowin fidelity, but consumers buy music online because it

From experts at McKinsey Company's world-renowned growthpractice comes a highly practical, field-tested approach toinitiating and sustaining growth in companies of all sizes. .Growth unleashes benefits beyond the economic. It revitalizesorganizations and invigorates the people in them, creating energy,a sense of purpose, and the glow of being on a winning team. Likethe alchemy of old, it seeks to transform the everyday into theexalted by means that seem little short of magical. Yet growth isoften elusive, achieved at unacceptable costs, or managed in fitsand starts. Based on over three years of research and applicationat high-performing companies around the world, The Alchemy ofGrowth is a comprehensive, practical approach to initiating,achieving, and sustaining profitable growthtoday and tomorrow. Asthe book shows, the secret is to manage business opportunitiesacross three time horizons at once: extending and defending corebusinesses, building new businesses, and seeding options for thefuture. The Alchemy

You've looked at dozens of books that promise to help you geta job. This book is different. This book is written by an executivewhose business is teaching managers how to interview jobcandidates. He knows what they're looking for--and how you cansuccessfully prepare for landing that job you really want. Through interactive and easy-to-follow exercises, Landing the JobYou Want equips you to make your next job interview one of the mostpositive experiences of your life. Whether you're a recent collegegrad searching for a first job, a corporate veteran looking forthat big promotion, an at-home mom starting a new career, or anexperienced worker looking to move in a totally new direction, youwill walk into interviews prepared and confident because you knowhow to: Identify the skills most important for a job decide whether a jobis right for you present your skills with maximum impact respond todifficult questions perform well in simulations and tests handle anill-prepared interviewer close an inte

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

By the author of the modern classic The Black Swan, thiscollection of aphorisms and meditations expresses his major ideasin ways you least expect. The Bed of Procrustes takes its title from Greek mythology: thestory of a man who made his visitors fit his bed to perfection byeither stretching them or cutting their limbs. It representsTaleb’s view of modern civilization’s hubristic sideeffects—modifying humans to satisfy technology, blaming reality fornot fitting economic models, inventing diseases to sell drugs,defining intelligence as what can be tested in a classroom, andconvincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you byexposing self-delusions you have been living with but neverrecognized. With a rare combination of pointed wit and potent wisdom, Talebplows through human illusions, contrasting the classical values ofcourage, elegance, and erudition against the modern diseases ofnerdiness, philistinism, and phoniness.

"A major contribution." Washington Post The authoritative single-volume biography of Thomas Jefferson,perhaps the most significant figure in American history. He was acomplex and compelling man: a fervent advocate of democracy whoenjoyed the life of a southern aristocrat and owned slaves, arevolutionary who became president, a believer in states' rightswho did much to further the power of the federal government.Drawing on the recent explosion of Jeffersonian scholarship andfresh readings of original sources, IN PURSUIT OF REASON is amonument to Jefferson that will endure for generations.

In THE FINANCIALCRISIS INQUIRY REPORT，the facts about thefinancial and economic crises that engulf the world will speak forthemselves. Formed in May 2009, the Financial Crisis InquiryComission (FCIC) is a panel of ten commissioners chosen by the U.S.Congress to explain what happened , why it happened, and what couldhave been done to prevent it. On December 15th, 2010, thecommission will release their official report to the President,Congress , and the World. 金融危机调查报告将合盘托出席卷全球的金融与经济危机的来龙去脉及真相，并让事实来说话。2009年5月由十名专家组成金融危机调查委员会授命于国会，专门负责调查金融危机成因，进而总结教训、提出改进建议。他们就20多项议题展开了重点调查。2010年12月15日美国金融危机调查委员会将向美国总统，美国国会和全世界公布其终的调查结果，并授权美国小布朗出版公司授权以图书的形式向全球发行其官方调查报告。

Jesus Built an Inspired Team. You Can, Too. Laurie Beth Jones has given hundreds of thousands of businessreaders insight into how the ideas of Jesus can be used to enhanceperformance. In Teach Your Team to Fish , Jones focuses onone of the most critical areas for anyone in business: teamwork.Leaders today face their greatest challenges not only in definingstrategies and getting updated information but also in gettingdiverse human beings to pull together without falling apart. Jesus is a role model for team leaders everywhere. Teach YourTeam to Fish offers dozens of stories from the Bible, showinghow Jesus managed his team of disciples and other followers, withsuggestions for how to apply these lessons to real-worldteambuilding and management problems. It offers guidance andinspiration on: ? How to excite your team members in order to motivate them ? How to ground them so they’ll be realistic about what can beachieved ? How to transform them into a truly well-functioning team ? How to release them int

The Profit Zone, a Business Week Top Ten Book of the Year,examines 12 of today's great success stories--from GE toSwatch--and reveals how vital adaptations kept these companies onthe edge of the ever-changing profit zone. Charts graphsthroughout.

Moscow-born Sergey Brin and Midwest-born Larry Page droppedout of graduate school at Stanford University to, in their ownwords, "change the world" through a powerful search engine thatwould organize every bit of information on the Web for free. TheGoogle Story takes you deep inside the company's wild ride from anidea that struggled for funding in 1998 to a firm that rakes inbillions in profits, making Brin and Page the wealthiest young menin America. Based on scrupulous research and extraordinary accessto Google, this fast-moving narrative reveals how an unorthodoxmanagement style and culture of innovation enabled a search engineto shake up Madison Avenue and Wall Street, scoop up YouTube, andbattle Microsoft at every turn. Not afraid of controversy, Googleis expanding in Communist China and quietly working on a searchablegenetic database, initiatives that test the founders' guidingmantra: DON'T BE EVIL.

《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞

Since the publication of its first English translation in1974, The Book of Five Rings has become an underground classic inthe American business community, where it is studied as a text onJapanese management techniques. Here are timeless principles ofcraft, skill, timing, and spirit from a great samurai warrior--plusbackground on Zen, Bushido, Heiho, and Musashi's life. Twocolor.

Tom Hopkins carries the standard as a master sales trainer andis recognized as the world’s leading authority on sellingtechniques and salesmanship. Over 3,000,000 people on five continents have attended Tom’shigh-energy live seminars. Tom personally conducts 75 seminars eachyear traveling throughout the United States, Canada, Australia, NewZealand, Singapore, Malaysia, Taiwan and the Philippines. Tom Hopkins is a distinguished charter member of the NationalSpeakers Association and was among the first to receive itsprestigious Council of Peers Award for Excellence. Tom’s talent ofteaching in a creative and entertaining style has brought him atremendous following, as well as constant demand for appearances atregional and national conventions each year. Tom Hopkins has been the subject of countless articles inpublications such as U.S. News and World Report, The New YorkTimes, The Los Angeles Times, Personal Selling Power, Peoplemagazine, Selling magazine, Entrepreneur magazine, and TheWashington Post.

Find out what separates stars from average performers Learn how to be the top pick for the choice jobs Use nine star-performer strategies to become a member of theselect "ten-for-one" club, with ten times the productivity of theaverage worker Find out how using the nine strategies enables you to out-performpeople with supposedly better credentials New in this edition: special insights for women and members ofminority groups

An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.

Book De*ion Fascinating notes from astreet-smart executive. McCormack shows how to read people, createthe right impression, take the leading edge, sell successfully, andmore. From AudioFile Before he died last year, the founder of the premier sportsmanagement firm in the world gave us many superb audios onmanaging, communication, and practical leadership. In his 1985breakthrough work, he summarized the principles that formalbusiness education overlooks or obliterates. This abridged editionis really a primer--an introduction to a caliber of thinking andteaching that has few equals in the audio repertoire. Thelimitations of a one-hour version of this outstanding work arepartially overcome by introductory questions read by an uncreditedspeaker. For the full lesson from a great man and authenticbusiness teacher, get the unabridged edition of the sequel--WHATTHEY STILL DON'T TEACH YOU AT HARVARD BUSINESS SCHOOL. T.W. Book Dimension : length: (cm)23.2 width:(cm)15.4

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

From an award-winning New York Times reporter comes the full, mind-boggling story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever.

From one of America's foremost economic and political thinkerscomes a vital analysis of our new hypercompetitive andturbo-charged global economy and the effect it is having onAmerican democracy. With his customary wit and insight, Reich showshow widening inequality of income and wealth, heightened jobinsecurity, and corporate corruption are merely the logical resultsof a system in which politicians are more beholden to the influenceof business lobbyists than to the voters who elected them. Powerful andthought-provoking, Supercapitalism argues that a clearseparation of politics and capitalism will foster an enviroment inwhich both business and government thrive, by putting capitalism inthe service of democracy, and not the other way around.